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Private Brands Win 2011 Irish Great Taste Awards
The Dublin, Ireland-based daily newspaper Irish Times reports that 325 Irish made products have won 325 awards in the 2011 Great Taste Awards. Among the winners are Private Brand products from Supervalu, Superquinn and
Read More »Aldi’s Kirkwood Takes Consumers for A Spin
Private Brand manufacturer’s rarely lead their industries with packaging innovations. Chicago-based Koch Foods is doing precisely that with a new interactive “spin” packaging for Aldi supermarkets. A first among food marketers, the unique package
Read More »38% of Customers Choose Retailers Based On Private Brands
Discount grocer ALDI is the low-price grocery leader, according to a new consumer study by Market Force Information. The panel research, conducted in March with 6,100 participants, was designed to uncover why consumers choose
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Private Brand In Hi-Def Color: PLMA 2010
After an endless swirl of Private Brand pizzas, chocolates, olives and pot stickers, meeting after meeting and one great steak at Gibsons The 2010 PLMA Trade Show has ended. This is the first in
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It’s A Private Brand Holiday At Aldi
Batavia, Illinois based discount grocer ALDI announced the publication of its 2010 holiday catalog, “Celebrate the Season of Savings More Holiday.” The catalog showcases “incredible prices on holiday toys, sweets, party essentials, baking ingredients
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Private Brand Invades The Land Down Under
The Sydney Australia daily newspaper The Australian presents this profile of the modern growth of Private Brands in Australia spearheaded by Aldi, Woolworths, Coles and Metcash. In-house labels are proving a big hit for
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Theo Albrecht: Private Brand Visionary Dies at 88 – ALDI
One of the founding brothers of the Aldi discount supermarket chain has died at the age of 88. Theo Albrecht goes to his grave as one of the richest men on the planet with
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Will Private Brands Continue to Grow?
Over the last few years Private Brand has grown dramatically not only in the US but around the world, this report from Australia TNS’s blog the Sixth Sense ask the question on everyone’s minds,
Read More »Aldi Consolidates Private Brands.
Here’s a new Private Brand of refrigerated and frozen foods for the value retailer Aldi. The new brand packaging was created by Queue Marketing of Chicago, Illinois. The new Private Brand Cooper’s will existing
Read More »Private Brand Is the Star of the Show at Aldi.
Check out these new commercials from Aldi, they are not groundbreaking but they are definitely on brand. The commercials give a starring role to their extensive portfolio of Private Brands. In this economy they
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