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ALDI Launches Premium Private Brand “Specially Selected”
Batavia, Illinois-based hard discount grocer ALDI, is making it easier to find high-quality foods at affordable prices with the launch of its new premium Private Brand, Specially Selected. The brand follows the classic private
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Switch & Save Aldi Promotes On Facebook
Batavia, Illinois -based hard discount small box grocer ALDI is marketing its Private Brands with a Facebook promotion that invites customers to take the “SWITCH&SAVE” pledge. Customers who take the pledge on the ALDI
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Global Retail Brands: Aldi Broods Over Drugstore Brands
This is the third article in a series introducing the new magazine Global Retail Brands. Throughout the week we will feature one article a day from the new publication – In this article Matthias
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Customers “Value” Aldi Ireland Private Brand
Research by Irish firm Ignite Research for Retail Intelligence has found that 30% of consumers believe Aldi Private Brands offer the best value for money of all Private Brand offerings currently on the market. Aldi’s
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Aldi Touts Its Award Winning Private Brand Portfolio
Batavia, Illinois based value focused grocer ALDI announced today that nearly two dozen of its Private Brand products have received national recognition for innovation, quality and excellence in 2012. This year’s award-winning lineup includes: Lullabies
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Ireland Supervalu Launches Daily Basics Private Brand
Irish grocery retailer SuperValu, owned by the Musgrave Group, has added a new value/basic brand to its Private brand portfolio called Daily Basics. Supervalu is Ireland’s largest grocery and food distributor with 193 independently
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Coles & Woolworths Continue to Grow Private Brands
This article comes from the rural Australian newspaper The Land, the details the ongoing growth of Private Brand down under and controversy, which has surrounded it for the last year. Big two push their
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Keep New Year’s Resolutions With ALDI Fit & Active Private Brand
Batavia, Illinois based discount grocer ALDI is offering shoppers a wide variety of health- and budget-conscious Private Brand products under its exclusive Fit & Active line to make it easy and affordable to stay
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Celebrate With Award Winning Private Brand Wine From Aldi
Just in time for holiday celebrations and dinner parties, BATAVIA, Illinois based discount grocer ALDI announces its line-up of award-winning international Private Brand wines, including six that received medals from the Beverage Testing Institute
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Switch & Save With Aldi
Discount supermarket retailer Aldi, continues to feature a Private Brand promotion in both its print and online vehicles. The Switch & Save promotion follows the now familiar Private Brand marketing formula, with a twist,
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