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Ireland Supervalu Launches Daily Basics Private Brand
Irish grocery retailer SuperValu, owned by the Musgrave Group, has added a new value/basic brand to its Private brand portfolio called Daily Basics. Supervalu is Ireland’s largest grocery and food distributor with 193 independently
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Coles & Woolworths Continue to Grow Private Brands
This article comes from the rural Australian newspaper The Land, the details the ongoing growth of Private Brand down under and controversy, which has surrounded it for the last year. Big two push their
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Keep New Year’s Resolutions With ALDI Fit & Active Private Brand
Batavia, Illinois based discount grocer ALDI is offering shoppers a wide variety of health- and budget-conscious Private Brand products under its exclusive Fit & Active line to make it easy and affordable to stay
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Celebrate With Award Winning Private Brand Wine From Aldi
Just in time for holiday celebrations and dinner parties, BATAVIA, Illinois based discount grocer ALDI announces its line-up of award-winning international Private Brand wines, including six that received medals from the Beverage Testing Institute
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Switch & Save With Aldi
Discount supermarket retailer Aldi, continues to feature a Private Brand promotion in both its print and online vehicles. The Switch & Save promotion follows the now familiar Private Brand marketing formula, with a twist,
Read More »Private Brands Win 2011 Irish Great Taste Awards
The Dublin, Ireland-based daily newspaper Irish Times reports that 325 Irish made products have won 325 awards in the 2011 Great Taste Awards. Among the winners are Private Brand products from Supervalu, Superquinn and
Read More »Aldi’s Kirkwood Takes Consumers for A Spin
Private Brand manufacturer’s rarely lead their industries with packaging innovations. Chicago-based Koch Foods is doing precisely that with a new interactive “spin” packaging for Aldi supermarkets. A first among food marketers, the unique package
Read More »38% of Customers Choose Retailers Based On Private Brands
Discount grocer ALDI is the low-price grocery leader, according to a new consumer study by Market Force Information. The panel research, conducted in March with 6,100 participants, was designed to uncover why consumers choose
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Private Brand In Hi-Def Color: PLMA 2010
After an endless swirl of Private Brand pizzas, chocolates, olives and pot stickers, meeting after meeting and one great steak at Gibsons The 2010 PLMA Trade Show has ended. This is the first in
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It’s A Private Brand Holiday At Aldi
Batavia, Illinois based discount grocer ALDI announced the publication of its 2010 holiday catalog, “Celebrate the Season of Savings More Holiday.” The catalog showcases “incredible prices on holiday toys, sweets, party essentials, baking ingredients
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