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Seven & I to Double Private Brand Sales
Japan based Seven & I Holdings Co. the parent of convenience giant 7 Eleven will aim to almost double sales of its private brand products to ¥1 trillion in fiscal 2015, company officials said
Read More »Shopper Insights Kicks Off With A Private Brand Laugh
The 12th Annual Shopper Insights In Action Conference kicked off this morning with a preconference Symposia, unfortunately I was in the air most of the morning so I missed the opening keynote by Darren
Read More »PB CAREERS: 7-Eleven – Sr. Product Director Private Brands
PB CAREERS: 7-Eleven – Sr. Product Director Private Brands Job ID: 3908 Location: TX – Dallas Position Category: Store Support Center-Corporate Job Type: Full Time Education Required: Masters Degree Experience Required: 10 – 15
Read More »PB CAREERS: Sr. Product Director Private Brands: 7-Eleven
Job ID: 3908 Location: Dallas, Texas Position Category: Store Support Center-Corporate Job Type: Full Time Education Required: Masters Degree Experience Required: 10 – 15 years Relocation Provided: Position Description This role will lead the
Read More »7 Select Takes Center Stay on Jay Leno
Take a look at this clip of the monologue from the 8/29 episode of The Tonight Show with Jay Leno, the 7-Eleven’s recently redesigned 7 Select Private Brand chips takes a starring role for
Read More »7-Eleven Dramatically Redesigns 7 Select
Dallas, Texas-based 7-Eleven, the world’s largest convenience store chain with more than 40,800 stores in 16 countries launched its 7 Select Private Brand in late 2008 with close to 100 sku’s. The package design was clean
Read More »7-Eleven Targets Millenials With Private Brand Vino
For legal-age millennials wanting to upgrade their wine selection without breaking the bank, 7-Eleven, is adding Cherrywood Cellars to its best-selling line-up of Private Brand wines. The mid-tier-priced wine ($7.99 – $8.99 per bottle)
Read More »The Private Brand Superstars.
In this months issue industry trade magazine Private Label Buyer recognizes the best and the brightest Private Brand professionals in its annual Retail Executives of the Year Awards. The list includes representatives from Save-A-Lot,
Read More »Celebrate Private Brand ‘Slurpee-brations’
Private Brand icons are few and far between so it is with gusto that I embrace convenience retailer 7-Eleven’s iconic Slurpee. In a category filled with not only national brands but classic American brands
Read More »More on 7-Eleven’s Launch of Premium Private Brand Beer.
Take a look at this picture of the new packaging it definitely plays up the language of the overall category, but does it convey premium? Game Day will be available in two varieties –
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