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Seven & I to Double Private Brand Sales

Seven & I to Double Private Brand Sales

Christopher Durham December 9, 2012 0

Japan based Seven & I Holdings Co. the parent of convenience giant 7 Eleven will aim to almost double sales of its private brand products to ¥1 trillion in fiscal 2015, company officials said

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Shopper Insights Kicks Off With A Private Brand Laugh

Shopper Insights Kicks Off With A Private Brand Laugh

Christopher Durham July 19, 2012 0

The 12th Annual Shopper Insights In Action Conference kicked off this morning with a preconference Symposia, unfortunately I was in the air most of the morning so I missed the opening keynote by Darren

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PB CAREERS: 7-Eleven – Sr. Product Director Private Brands

PB CAREERS: 7-Eleven – Sr. Product Director Private Brands

Christopher Durham July 8, 2012 0

PB CAREERS: 7-Eleven – Sr. Product Director Private Brands Job ID: 3908 Location: TX – Dallas Position Category: Store Support Center-Corporate Job Type: Full Time Education Required: Masters Degree Experience Required: 10 – 15

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PB CAREERS: Sr. Product Director Private Brands: 7-Eleven

PB CAREERS: Sr. Product Director Private Brands: 7-Eleven

Christopher Durham March 8, 2012 0

Job ID:  3908 Location: Dallas, Texas Position Category: Store Support Center-Corporate Job Type: Full Time Education Required: Masters Degree Experience Required: 10 – 15 years Relocation Provided: Position Description This role will lead the

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7 Select Takes Center Stay on Jay Leno

7 Select Takes Center Stay on Jay Leno

Christopher Durham August 31, 2011 0

Take a look at this clip of the monologue from the 8/29 episode of The Tonight Show with Jay Leno, the 7-Eleven’s recently redesigned 7 Select Private Brand chips takes a starring role for

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7-Eleven Dramatically Redesigns 7 Select

7-Eleven Dramatically Redesigns 7 Select

Christopher Durham July 13, 2011 2

Dallas, Texas-based 7-Eleven, the world’s largest convenience store chain with more than 40,800 stores in 16 countries launched its 7 Select Private Brand in late 2008 with close to 100 sku’s. The package design was clean

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7-Eleven Targets Millenials With Private Brand Vino

7-Eleven Targets Millenials With Private Brand Vino

Christopher Durham November 23, 2010 0

For legal-age millennials wanting to upgrade their wine selection without breaking the bank, 7-Eleven, is adding Cherrywood Cellars to its best-selling line-up of Private Brand wines. The mid-tier-priced wine ($7.99 – $8.99 per bottle)

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The Private Brand Superstars.

The Private Brand Superstars.

Christopher Durham July 11, 2010 0

In this months issue industry trade magazine Private Label Buyer recognizes the best and the brightest Private Brand professionals in its annual Retail Executives of the Year Awards. The list includes representatives from Save-A-Lot,

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Celebrate Private Brand ‘Slurpee-brations’

Celebrate Private Brand ‘Slurpee-brations’

Christopher Durham July 7, 2010 0

Private Brand icons are few and far between so it is with gusto that I embrace convenience retailer 7-Eleven’s iconic Slurpee. In a category filled with not only national brands but classic American brands

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More on 7-Eleven’s Launch of Premium Private Brand Beer.

Christopher Durham April 19, 2010 0

Take a look at this picture of the new packaging it definitely plays up the language of the overall category, but does it convey premium? Game Day will be available in two varieties –

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