Private Brands Trends What’s Next?
A look at the six emerging trends in the Private Brand world that will define the retailer owned Brands of tomorrow.
Global Insight: The Vertex Awards
As the founder of the Vertex Awards Durham presents a look at the global private brand trends and insights that can be uncovered in the Vertex Awards winners.
Fifty2: The My Private Brands Project
Discover a new approach to branding in this challenging look inside the groundbreaking first book by Christopher Durham of My Private Brand: Fifty2, The My Private Brand Project. The 52 brands featured in the book radically destroy the notion that all American private brands are ugly knock-offs of national brands and clearly paints a picture of the retail brand revolution that is creating retail-owned brands that customers know and love.
Private Brand at Walmart is Bigger than Great Value
A look into the MPB SIGHTLINE Walmart Portfolio analysis report that cuts into the world of Walmart’s Private Brands like no one has before. The executive presentation reviews the findings of the in-depth review of Walmart’s more than 50 private brands across virtually every department in the store, from grocery and fashion to home and electronics.
MPB Hidden History of Private Brand
Today, they’re some of the brands we know best. In some cases, you’d be hard pressed to consider them private brands at all. But they all had humble beginnings. From Levi’s to Craftsman to Aeropostale to Kindle, we look at them all. This presentation looks at the history of Private Brand without the overshadowing effects of grocery, drug and mass. This is a look at the scope of Private Brand beyond grocery and how far its come, the perfect timeline, from 1832 to today. Whether you’re looking to inspire your Private Brand department to take your brands to the next level, or just looking for branding inspiration yourself, this is the presentation for you