My Private Brand was launched by Private Brand evangelist Christopher Durham in late December of 2009. It is the most widely read daily publication on Private brands in the world. And the leading resource for retailer owned Brand development, analysis, best practices, news, information and jobs. With readership from retailers, private brand manufacturers, branding agencies and thought leaders from around the world, My Private Brand is designed to foster innovation, encourage debate and write the next chapter of brand management – Private Brand Management.
