There has been a constant flurry of news of retailers announcing new and enhanced store brands – retailers are seeing store brands as their secret weapon to differentiate themselves from
There has been a constant flurry of news of retailers announcing new and enhanced store brands – retailers are seeing store brands as their secret weapon to differentiate themselves from the competition by providing consumers with unique experiences and product offerings that drive consumer loyalty and as their strategy for growth.
Are Store Brands Ready for a Digital World?
Using GS1 Standards for Store Brands, Top 100 NRF Retailers Product Identification Study
Traditional Store Brand Product Identification Doesn’t Work Well Online. Before e-commerce and omni-channel retail, store brands sold by individual retailers were limited to the four walls of their own stores. These products were labeled with internal proprietary identifiers whose sole purpose was to support price lookups. Today’s consumers are digital consumers, and they are shopping and buying when, where, and how they want. With the advent of the internet, closed loop numbering systems are no longer adequate to meet the search and discovery needs of consumers. Since the numbers are not unique, they create two distinct types of problems—too little or too much information.
Research shows that 88 percent of consumers say that product content is a critical factor to making a purchase decision (clicking “Buy”).
To get a baseline and understand the current store brand product identification landscape, GS1 US reviewed the Top 100 NRF Retailer store brand practices. This webinar will provide a preview of the findings. Attendees will also receive an advanced copy of the published report.
The value proposition is clear—as physical commerce moves online—unique product identification becomes key to search, discovery and purchase decisions. “If a consumer can’t find it, they can’t buy it!”
- Webinar 1 – Nov 30, 2-3 pm ET
- Webinar 2 – Dec 6, 2-3 pm ET
- Webinar 3 – Dec 19, 2 -3 pm ET
- Rich Richardson, Vice President Standards Development, GS1 US
- Vivian Underwood, Director Standards Development, GS1 US
(Wednesday) 2:00 pm - 3:00 pm