Christopher Durham is the president and founding partner of the retail and Private Brand consultancy Folio28, LLC. He is a consultant, strategist and retailer with close to 20 years of real-world retail and corporate experience, creating, launching and building numerous billion-dollar Brands. His influential blog, My Private Brand (www.mypbrand.com), seeks to drive the changing Private Brand landscape, focusing on the emerging art & science of managing retailer owned BRANDS.
Christopher serves as the chairman of the influential Private Brand conference Private Brand Movement and is a member of the Editorial Board of Private Label Buyer magazine. He is the founder of the groundbreaking My Private Brand group on LinkedIn. He is a sought after keynote speaker who has presented at numerous conferences including: Private Brand Movement, Shopper Insights in Action, FMI Private Brand Summit and the Own Label Conference – London, England.
Christopher lives outside of Omaha, Nebraska with his wife and two daughters.
President & Chief Strategist
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