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Clean Skincare From Walmart: Earth to Skin

This past week, Walmart introduced its very own skincare collection made with simple better-for-you natural ingredients. The new brand “Earth to Skin” launched with 28 Skus\’ split across four ingredient-focused ranges which solve for specific skincare challenges each priced at $10 or less.

Super Fruits, which uses hydrators like Watermelon or brighteners like citrus to provide the skin with much-needed antioxidants for a smooth and radiant complexion.

Super Greens taps into kale, broccoli and cucumber’s variety of benefits to deliver an overall healthier appearance.

Tea Time targets signs of aging by tightening pores and providing free-radical protection.

Honey uses the ingredient’s nourishing and moisturizing benefits to keep even the driest of skin hydrated.

The Walmart website describes the brand this way:

Real ingredients. Real radiance.

Beauty made simple

We believe in the power of natural ingredients. Our state-of-the-art beauty labs harnessed the potential of nourishing superfoods to create effective & innovative skincare essentials.

Clean & uncompromising.

Clean means NO parabens, NO phthalates, NO petrolatum, NO mineral oil, NO sulfates, NO gluten, & NO animal testing goes into our products. Uncompromising means you never have to choose between high performance & healthy.

Luxury for less

Our toners, serums, gels, masks, & creams are uniquely designed to layer weightlessly & revolutionize your beauty routine. Discover all 4 of our Earth to Skin collections & indulge in a luxury beauty experience for $10 or less. \"\"\"\"\"\"\"\"

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Walmart, Unicorns & Private Brands


\"\"Yesterday the Arkansas Democrat-Gazette ran a great article on Bentonville retail giant Walmart’s private brand program. They quote Jack Pestello, senior vice president of food and consumables for Walmart\’s U.S. operations \”So we made it a core pillar of our strategy to say we are going to have a solid private-brand program at Walmart because it\’s really core to helping people save money and live better.\”

Walmart wants brand to sparkle

At testing center, retailer working on aura of its private label

BENTONVILLE — Nearly a year before Unicorn Sparkle Ice Cream showed up in Walmart stores\’ freezers, product developers conjured up the idea for the sweet treat that ties in to the current craze for the mythical beast.

The cake-flavored ice cream\’s bright swirls of pink, turquoise and yellow are mixed with \”magical\” purple glitter frosting and star-shaped candy \”confetti.\” The whimsical concept extends even to the packaging, which includes a seal assuring concerned kids and vegetarians that the product \”does not contain real unicorns.\”

Unicorn Sparkle is among the newest items to bear the Great Value label, one of Walmart Inc.\’s top-selling private-label brands. The Bentonville retailer has dozens of store brands across its operations, about 25 of which fall in the areas of food and consumables — common household items like trash bags and toilet paper.

Industry experts say private-label brands, especially in grocery, help Walmart differentiate itself from its competitors and increase store visits. This in turn can boost sales of higher-margin items.

Jack Pestello, senior vice president of food and consumables for Walmart\’s U.S. operations, said the company decided about four years ago to \”get really serious about private brands.\” It already had built some strong brands such as Great Value, Equate and Marketside, he said, \”but we had some gaps.\”

Read the entire article.


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Walmart & Roku To Partner Onn Private Brand Smart TV

\"\"This week Roku quietly announced a partnership with Walmart to put Roku streaming players in Walmart ONN private brand smart TVs. Hidden in Roku\’s Q2 2019 Shareholder Letter was this short statement \”We recently agreed with Walmart to offer several new Roku devices including audio products to their customers under their Onn brand.

It is expected that the new Onn TV will feature Walmart\’s private brand video-on-demand streaming service Vudu.

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Walmart Shifts Executives to Better Integrate E commerce and Stores

\"\"Bentonville, retail giant Walmart is continuing the transformation of its organization as it continues to integrate eCommerce and bricks and mortar business, according to a memo obtained by CNBC from CEO Doug McMillon.

Our customers want one, seamless Walmart experience. Over time, we’ve been organizing our strategy, tactics and teams to serve them in that way, while preserving the focus necessary to execute on multiple initiatives in parallel. We will continue strengthening our stores while expanding our pickup and delivery capabilities. Earning more of our customers’ business in food and consumables is foundational to our strategy, and, at the same time, we will expand our ability to serve them with general merchandise in stores and through our broad eCommerce assortment as we continue to invest in and build our eCommerce business. We’re excited to share several next steps on this journey towards seamless omni-channel today.

Bringing the U.S. Supply Chain team together
We’ve decided this is the right time to bring together our Supply Chain teams, and we’ve asked Greg Smith to lead the combined organization, reporting jointly to Greg Foran and Marc Lore.

Greg has demonstrated his leadership ability and his capability to help shape the future of our omni-channel supply chain. Our Supply Chain leadership team will be comprised of:

  • Mike Gray – Regional Distribution Network
  • Tim Cooper – Grocery Distribution Network
  • Alex Krueger – eCommerce Fulfillment Operations
  • Monique Picou – Flow, the Fashion, Imports and Reverse Logistics Networks
  • Cameron Geiger – Supply Chain Services
  • Justen Traweek – Central Operations Supply Chain
  • Mike Indresano – eCommerce Transportation
  • Tom Shortt – Inventory Management and Strategy eCommerce
  • David Guggina – Central Operations eCommerce
  • Jeff England – Strategy and Automation
  • Ken Braunbach – Inbound Transportation
  • Jeff Hammonds – Fleet Operations

Nate Faust has led tremendous eCommerce fulfillment progress these past few years. He has built a strong team, and our customer metrics reflect the tangible improvements they’ve made. We’re on the right trajectory. Nate will support the integration of these teams before moving to a new opportunity we’ve identified, and we’re looking forward to sharing more about that with you soon.
As we bring these teams together, we will also bring the Supply Chain People team together with Kate Vukelich reporting to Steve Miller to support this integration and ultimately the optimization of the collective organization.

Bringing the U.S. Finance team together
To support the business in a more integrated and customer-centric manner, we will be bringing together the Walmart U.S. Finance and the U.S. eCommerce Finance teams. The combined U.S. segment Finance team will be led by Michael Dastugue, Walmart U.S. Chief Financial Officer (CFO), who will continue to report to Brett. Steve Schmitt, currently Sam’s Club CFO, will become the U.S. eCommerce CFO, supporting Marc Lore and his team and reporting to Michael. Steve will remain located in Bentonville. Reporting to Steve will be Fiona Chin, Dino Holmes, Vikas Mehta and Francesca Weissman. Our current eCommerce CFO, Jeff Shotts, is taking on the exciting new opportunity outlined below.

Given Steve’s move and to support the continuing momentum at Sam’s Club, Brandi Joplin, currently Chief Audit Executive, will take on the role of Sam’s Club CFO.

With Brandi’s promotion, Todd Sears, currently Assistant Controller, will be promoted to the role of Chief Audit Executive.

Dialing up the voice of the customer 
We created the U.S. customer organization, led by Janey Whiteside, to do an even better job of putting our customers front and center while learning to work in an agile fashion to exceed their expectations. From the start, she has taken an omni-channel approach to the customer experience, reporting to both Marc and Greg. Today, we’re announcing a few additions to her team:

  • The Walmart Services and Digital Acceleration team, led by Daniel Eckert, will move over to continue developing new services and experiences for our customers, as well as key cross-functional work on item file and other projects. • The Returns team, led by Linne Fulcher, will join the organization, as a seamless returns process is a critical part of the customer experience.
  • The Walmart Media group, led by Stef Jay, will also join the customer group as we build our advertising business in a way that is most aligned to the interests of our customers.
  • In addition to these changes, the Customer team will continue to include Barbara Messing and the Marketing team.
  • We are also searching to fill open roles for a Chief Experience and Strategy Officer, a Chief Product Officer, and a leader for our Customer Care team.

Continuing our momentum with eCommerce merchandising and marketplace
There are a few areas where we are choosing to maintain some structural separation to enable focus and speed, including our U.S. merchandising organization. Our eCommerce sales growth, improving customer metrics and progress on contribution profit are encouraging, and we want to keep that going. We’ve asked Ashley Buchanan to take on a new responsibility as our Chief Merchandising Officer for U.S. eCommerce. Ashley will report to Marc Lore and be responsible for leading our eCommerce merchants – building our first party merchandise assortment on, Jet, Hayneedle, Moosejaw, Bare Necessities, and As we continue to realize greater opportunities for our digital brand portfolio with an omni-channel approach, Andy Dunn and team will also move to Ashley, including Bonobos, ELOQUII, Modcloth and Allswell, along with our new brands incubation team who are working on exciting additions to the omni portfolio.

In addition to Andy, Ashley’s direct reports will include Kieran Shanahan, Denise Incandela, Anthony Soohoo, Jason Schmitt, Phillip Oaks and an open role leading Entertainment. Ashley led a combined club and eCommerce Merchandising team at Sam’s Club, and he will collaborate extensively with Steve Bratspies to build omni-channel foundations for the future and leverage the strengths of both channels. Ashley will continue to be based in Bentonville. We will name a new Chief Merchant for Sam’s Club soon.

We have asked Jeff Shotts, to lead our U.S. marketplace business, reporting to Marc. Reporting to Jeff will be Jeff Clementz, as well as Jaré Buckley-Cox, who will also report into Alex Krueger. Jeff has prior experience building a marketplace business and, given the success of our current marketplace, it’s time to add new capabilities to drive future growth.

Looking ahead
We take these steps knowing we will make further adjustments over time as we balance the need for focus and speed with efficiency and leverage. The work so many of you have done over these past few years to strengthen our stores and build an eCommerce business have put us in a strong position that enables us to move forward on this journey. Please join us in congratulating these leaders on their new roles.

Thank you and let’s keep the momentum going!

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Walmart to Absorb Team

\"\"Yesterday, Walmart announced the big if somewhat expected news that team including Retail, Marketing, Technology, Analytics, Product and several others will be merged into the Walmart team. within Walmart. Moving forward the strategy and management of Jet will sit under Kieran Shanahan, who will continue to oversee the Food, Consumables and Health and Wellness Categories for Walmart eCommerce.

It appears that the site will continue to exist as a standalone experience, however, it remains to be seen what impact this will have on their Vertex Award winning private brand Uniquely J.

The letter from Marc Lore is below.

Update on Our U.S. eCommerce Strategy and the Role of Jet

June 12, 2019
By Marc Lore, President and CEO, Walmart eCommerce U.S.

When we started Jet back in 2014, it was hard to imagine that we’d be changing lives at the scale we are today as part of Walmart. Walmart acquired Jet over two years ago, and it was incredibly exciting that Doug empowered the team and me to take on a role much bigger than running the Jet site, tasking us to help accelerate Walmart eCommerce overall. I’m really proud of our performance since then, with 40 percent eCommerce growth last year, but I’m much more excited about what we’ve been able to do for customers.

The Power of Integrating Teams Following the Jet Acquisition
After the acquisition, we merged many Jet and Walmart teams to become one, and created incredible new customer experiences. Our combined supply chain team has retooled fulfillment centers and mirrored inventory. This initially led to two-day free shipping, and more recently, free NextDay Delivery, all without a membership fee. The smart cart technology we built for Jet played a big role in making that possible. Our combined retail team has added incredible new brands, including private brands with Sophia Vergara, Ellen DeGeneres, Drew Barrymore, and a lot more. They’ve built amazing tools like FlightDeck to put data at our merchants’ fingertips, and created a new baby registry and PetRX.

Repositioning the Jet Business
Last year, we repositioned the Jet site itself. Across most of the country, we saw we could get a much higher return on our marketing investments with, so we’ve dialed up our marketing spend there. However, in specific large cities where Walmart has few or no stores, Jet has become hyper-focused on those urban customers. It added iconic local brands in New York and brought in products from brands like Apple and Nike that you haven’t seen on While this has made Jet smaller from a sales perspective, it has helped us create a smart portfolio approach where our businesses complement each other.

Continuing the Integration of Teams
Bringing together talent from Jet and Walmart into joint teams has created more opportunity for our business and our people. We’re now merging the rest of our Jet teams, including Retail, Marketing, Technology, Analytics, Product and several others within Walmart. With the teams creating synergy and Jet becoming even more focused, we don’t have the same need for a dedicated leader, so Jet president, Simon Belsham will be supporting the Jet transition through early August. Simon has been critical in repositioning Jet to reach urban customers. His steadfast leadership, deep knowledge of the retail industry and passion for our associates and customers had a positive impact on our organization. I can’t thank him enough for all he has done and appreciate his leadership and contributions.

Looking Forward
Moving forward the strategy and management of Jet will sit under Kieran Shanahan, who will continue to oversee the Food, Consumables and Health and Wellness Categories for Walmart eCommerce. Kieran began his Walmart career with Asda, eventually leading all of its e-commerce operations. He joined Walmart eCommerce in 2014 and led the build out of the US Online Grocery service before transitioning to merchandising roles within Walmart US. His experience and the relationships he brings from multiple areas of the business will be critical for the further integrated role Jet will play within our portfolio. This natural progression of integrating an acquisition, allows us to fully leverage Walmart’s assets for Jet and leverage Jet’s talent for Walmart.

Jet continues to be a very valuable brand to us, and it is playing a specific role in helping Walmart reach urban customers. The focus has largely been on NY so far, and we’re looking at other cities where we might bring together Jet’s expertise and the scale and operating model of Walmart. More to come on that.

We’re proud of the work our associates have done. Our teams are continuing to innovate, and we’ll be bringing more incredible experiences to customers and associates. I can’t wait to share more of those this year.