Tess Wicksteed »
Your space is your voice.
This guest post comes from frequent contributor, Tess Wickstead, Strategy Director of the international design agency Pearlfisher. As a retailer it is important that you make your retail space speak on your behalf. You
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Private Label – Lifestyle Brands?
This guest post comes from frequent contributor, Tess Wickstead, Strategy Director of the international design agency Pearlfisher. Her post discusses the concept of Lifestyle brands and their relevance to retailers. I love this concept
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A way with words. Visualizing the Verbal.
This guest post comes from frequent contributor, Tess Wickstead, Strategy Director of the international design agency Pearlfisher. Her post discusses the importance of naming and language, which if you have seen me speak
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The Importance of Structure in Private Brand.
This guest post comes from frequent contributor, Tess Wickstead, Strategy Director of the international design agency Pearlfisher. There is a huge opportunity for private label retail brands to lose their stigma as the
Read More »The Power of Creative Confidence – Private Brand?
This guest post comes from frequent contributor, Tess Wickstead, Strategy Director of the international design agency Pearlfisher. Her premise is essential to the development and growth of Private Brand – We must stop copying,
Read More »Making the Incredibly Complex, Incredibly Simple – Private Brand?
This guest post comes from Tess Wickstead, Strategy Director of the international design agency Pearlfisher. Tess presents an enlightening perspective on simplifying the retail experience. The message is applicable to all aspects of the
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