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All things Walmart
Walmart Partners With National Brands to Build Private Brand
This past week I posted a story on Bentonville-giant Walmart’s launch of their new unbranded USDA Choice steak program, the program includes in store signage, tv and a promotion that is co-branded with national
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Walmart Launches Unbranded Beef Program
Walmart announced the launch of an assortment of USDA Choice Premium steaks, including T-bone, New York Strip, filet, ribeye, and top sirloin. This new steak offerings, offered at a “great price,” are available in
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Bharti Walmart launches Great Value Beverages
Bharti Walmart, a joint venture between India-based Bharti Enterprises and Bentonville, Arkansas based Walmart, has rolled out a line of ready-to-drink fruit-based beverages under the international Private Brand, Great Value. The new Great Value
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Walmarts 2012 Global Responsibility Report “Great For You”
Bentonville, Arkansas based superstore Walmart has released its fifth annual Global Responsibility Report (GRR) entitled “Beyond 50 Years: Building a Sustainable Future,” highlighting Walmart’s global top 10 list of achievements to reduce its impact
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Cooking Light Features the Best of Private Brands
This month’s edition of Cooking Light magazine includes the article, “Our Favorite Store-Brand Products” the article follows one earlier this week from Advertising Age, “Private Brands Evolve From Generics to Must-Haves” and begins to
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Walmart’s “Get on the Shelf” Contest Draws More Than 4,000 New Products
Walmart today announced that after five days of public voting, its new Get on the Shelf contest has attracted 274,000 total votes as of Sunday, March 11, 2012. The “American Idol” style contest and
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Great for You the Video Press Release
Here is the official video press release from America’s biggest retailer Walmart on their launch of their new healthy labeling initiative “Great for You.” Complete with commentary from Andrea Thomas, VP of Sustainability and
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Walmart Introduces “Great For You” Private Brand
A year after pledging to develop a front-of-pack label that would give its customers an easier way to identify healthier food, Walmart unveiled the “Great For You” icon at an event today in Washington,
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Win A Spot on Walmart Shelves
WalmartLabs, the research division and think tank created by Walmart, in April 2011 Walmart after the acquisition of Kosmix, a Mountain View, CA-based startup best known for building a Twitter filtering tool called TweetBeat
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Walmart Redesigns Great Value Kids Cereal
After the redesign and re-launch of Walmart mega Private Brand “Great Value” close to two years ago the Bentonville giant continues to evolve package design and overall architecture. The most recent iteration comes in
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