My Private Brand

Walmart »

All things Walmart

Walmart 100% Private Brand Penetration Revealed?

Christopher Durham June 2, 2013 0

In Europe there are many retailers that achieve 50% Private Brand penetration, and in North America the number hovers around 20%, with the exception of Trader Joe’s and Aldi who are impressively committed to

Walmart Differentiates With Exclusive Fat Burger Line

Christopher Durham May 28, 2013 0

Fatburger a 60-year old burger franchise known for its Hollywood roots, will be launching its line of signature frozen beef patties in more than 3,100 Walmart stores this June. “In 1952, when Lovie Yancey

The Power of Sam – Sam’s Choice Redesigned!

Perry Seelert May 19, 2013 1

If you are in-and-around the world of retail then you likely have a reverence for Sam Walton. I mean, how could you not? He created a company that went from $1 billion to over

Introducing MPB SIGHTLINE – The Ultimate Walmart Private Brand Strategic Report

Christopher Durham May 12, 2013 2

Today marks a first for My Private Brand – I am proud to offer our first book: MPB SIGHTLINE, a strategic look at Walmart’s Private Brand portfolio. The publication of what I believe will

Walmart And Mickey Exclusively

Christopher Durham April 21, 2013 0

Bentonville, Arkansas giant Walmart has introduced a new exclusive line of Disney paints and specialty finishes. The Disney Paint line includes “112 exclusive colors grouped into three palettes, with imaginative Disney-themed names, designed to

Private Brands Convert Supermarket Shoppers to Super Center Customers

Perry Seelert March 31, 2013 0

Private Brands from supercenters have consumers turning away from traditional grocers. About 60% of American adults shop for groceries at supercenters, including 57% who grocery shop at either Walmart or Super Target and 37%

Walmart CFO Addresses Private Label

Christopher Durham March 13, 2013 0

Yesterday, Tuesday March 12, 2013 Bentonville, Arkansas big box giant Walmart presented at the Bank of America Merrill Lynch 2013 Consumer & Retail Conference, held in New York. Chief Financial Officer Charles Holley presented

Walmart’s “Great For You” Hits Shelves

Christopher Durham February 6, 2013 0

A little more than two years after Bentonville retail giant Walmart first after pledged to develop a front-of-pack label that would give its customers an easier way to identify healthier food, the newly labeled

PB CAREERS: Walmart – Manager Product Development Private Brands

Christopher Durham January 27, 2013 0

Walmart – Manager Product Development Private Brands Walmart serves customers and members more than 200 million times per week at more than 10,130 retail units under 69 different banners in 27 countries. With fiscal

Walmart to Boost U.S. Sourcing by $50 B

Christopher Durham January 16, 2013 0

Speaking at the 2013 National Retail Federation’s annual BIG Show, Bill Simon announced Walmart will increase domestic sourcing, help veterans find jobs when they come off active duty, and help part-time associates who want

12 3 Next ›Last »