Featured Target

Sneak Peek! Inside Target\’s Spring Private Brand Exclusives

Winter’s in full swing, but with a new year on the horizon, the team at Target is dreaming of fresh starts, tranquil moments and all things spring. There’s no better time to give your home a mini refresh—and they have just the thing. Target’s spring home collection will have shoppers breathing new energy into their favorite spaces, brightening up their bedroom or bath and basking in sunny ambiance.

\"\"“After the holiday hustle, our guests are craving a calm, organized environment,” says Jill Sando, Target senior vice president and general merchandise manager, Apparel and Accessories and Home. “Our spring Home collection is bursting with new Target-exclusive pieces, including Hearth & Hand with Magnolia’s first foray into furniture. With tons of crisp whites, soft neutrals, natural textures and hand-painted floral embellishments, our guests can transform their everyday spaces into quiet retreats. It’s an affordable refresh for their homes and a breath of fresh air to start the New Year right.”

The collection starts rolling into Target stores and later this month, but in the meantime, take a look.

\"\"Stylish foundation
Hearth & Hand with Magnolia is expanding into furniture. From hairpin console tables and accent benches to dining chairs, the Joanna Gaines-designed pieces will add a touch of casual elegance to any room of your home.\"\"

Neutrals + naturals
Create a relaxing getaway by layering plenty of fresh whites, textured neutrals, and soft hues. And bring a hint of the outdoors inside by adding natural materials like woven grasses, bamboo, rattan, raw wood, and linen.\"\"

In bloom
For a pop of color to brighten any palate, go floral. Target in-house artists hand-painted a variety of beautiful floral prints for this collection. And for an even more lush look, layer in faux greenery or delicate dried stems.\"\"

Warm wovens
Part of creating that calming oasis? Containing the clutter! Target’s array of woven baskets, trays, bowls and vases do double-duty: keeping customers organized and looking great in their space. Select Opalhouse private brand pieces are even hand-crafted by Rwandan and South African artists. Like Target’s partnership with Nest, this work with All Across Africa and Wonki Ware allows the retailer to support and empower artisans around the globe and bring truly unique products.\"\"

Sleep easy
Little updates can go a long way. To bring a cozy sense of peace to a bedroom, layer subtle floral patterns with soft blues and textured throws. Pillows and throws start at just $15.\"\"

Bathroom bliss
Extend the tranquil vibes to the bathroom with fresh towels, storage, shower curtains and more.

Featured Target

Target Global Teams Partner to Bring Good & Gather to Life


When Target customers reach for their new favorite Good & Gather private brand products—from vanilla almond milk to organic tortilla chips—they see affordable products bursting with quality and flavor inside great package design and branding. But behind those bags, boxes and cartons is a team that came together across time zones and continents to bring Target’s new flagship food brand to fruition.

This past week the official Target blog A Bullseye View presented a look inside those efforts from the retailer\’s design team which includes members in Bangalore, India and Minneapolis, Minnesota—who lived and breathed all things Good & Gather leading up to the brand’s launch in September.\"\"

So, first things first: Target has an in-house creative team called the Brand Design Lab (BDL), responsible for the naming, design, and packaging of most of their private brands. Think OpalhouseEverspringGoodfellow & Co and more. Today, members of BDL work hand-in-hand across the globe—but that wasn’t always the case, says David Hartman, a senior director who leads a team of 25 within Target Creative at the Minneapolis HQ.


“Over the past decade, our team has developed an extensive partnership with Bangalore that supports the packaging execution process,” David explains. “But during the past year, with a lot of planning and in-person conversations, our work evolved to offer true design and production capabilities with the launch of Good & Gather—the first time we engaged this particular team to partner on the development of a food brand.”

And that’s a really big deal. Because Target’s food private brands operate in a highly regulated environment that requires input from partners in nutrition, labeling, sourcing and even vendors to accurately bring packaging to life. To help take on the scope of Good & Gather, David and his team had to know the partnership with the design team in India would be one of mutual trust and collaboration. As a result? “Standing up a team to support such a large volume of work—the Bangalore team alone designed packaging for about 400 individual products—required us to develop new processes, new tools and new ways of working on both sides,” David adds.


Even with a new workflow, the reality of day-to-day tasks can get a little tricky when one team is 10.5 hours ahead of the other. “It means a lot of early mornings and late evenings for both teams—so it’s a compromise,” says Steven Jockisch, senior manager and associate creative director. “But we also leverage frequent and in-the-moment connections, so we don’t miss out on any information sharing.” To kick off the team integration, Steven’s Bangalore counterpart, senior manager Shweta Mohare, describes how the teams came together in the beginning:


“We had team members travel and spend time with the Brand Design Lab team during the kick-off as well as the first few phases of work,” she shares. “This helped us to not just get the context to understand the brands processes, but also helped the teams in India and Minneapolis connect and drive an extremely collaborative way of working, this was key to our success. This would not have been possible without both teams integrating in a seamless manner.”

The (Organic) Juice Is Worth the Squeeze
“One of the advantages we found working with a global team in a different time zone is the ability to turn around assignments while we sleep. Sometimes this meant we could brief our partners in India in the evening and see works-in-progress from them the next morning in Minneapolis—a huge opportunity for us to help accelerate project timing,” David says. And of course, the “overnight” turnarounds could be delivered to Bangalore from the Minneapolis team as well.

With a brand of this scale, there are bound to be challenges, particularly when it comes to working with a global team. “Not everything ran smoothly all the time,” David shares. “We learned that working this way required extra planning on the part of everyone to ensure our Bangalore counterparts felt like a natural extension of our Minneapolis-based team.”

Well, was it worth it? “Without us working across both locations with a truly global mindset, this work [for Good & Gather] would not have been possible,” Shweta answers the question for us. “We shine as a team and not as individuals. As individuals we each played a part, but success would not have been possible if we had not approached it as one team. At the end of the day, it’s the team that made it all possible.”

Featured Target

Target Grows GoodFellow to Razors

\"\"Target has once again extended its men’s brand Goodfellow & Co further into men’s grooming with the introduction of Goodfellow and Co men’s razors. The new products join 30 plus items covering beard, face, hair, body care, fragrances and accessories—all for under $16.99.

The Target website describes the razors:

Men\’s 5 Blade Razor with 5 Cartridges Gift Set – Goodfellow & Co

For a practical gifting option with lasting results, reach for the men\’s 5-Blade Razor Gift Set from Goodfellow & Co. This men\’s shave kit includes a premium five-blade razor, a trimmer blade and cartridge refills — offering easy, precise shaving and lasting use he\’s sure to appreciate. He\’ll have no problem using this shaving kit to get the clean-shaven aesthetic or trimmed facial hair he\’s looking for; simply stuff it in his stocking for a functional option he\’s sure to appreciate.


  • Men\’s shaving kit helps you keep your facial hair looking its best
  • a 5-blade razor with trimmer blade and cartridge refills for lasting use
  • Great for maintaining a clean-shaven appearance or styling your facial hair
  • Perfect as a stocking stuffer or a practical gift
big box Featured Target

Mark Tritton Leaves Target to Lead Bed Bath & Beyond

\"\"Target announced late Wednesday that Mark Tritton executive vice president and chief merchandising officer for Target and a member of its executive leadership team resigned. The retailer does not plan to conduct an external search for a new chief merchant. Taking over his role at Target on an interim basis will be Christina Hennington and Jill Sando, who both currently serve as senior vice presidents and general merchandising managers. The pair will report directly to Target Chairman and CEO Brian Cornell.

“Mark brought a tremendous amount of energy to his role as our chief merchant. His focus on developing the next generation of leadership, establishing a comprehensive merchandising strategy and re-energizing our owned-brand portfolio are among his most meaningful contributions. Along with the entire Target team, I wish him the best,” Cornell said in a statement.

Tritton left Target to become president and CEO of Bed Bath & Beyond Inc. A move that bodes well for Private Brand at the beleaguered home goods retailer as he is sure to bring his bullish private brand perspective to the retailer’s reinvention. Tritton begins November 4, succeeding Mary Winston, a board member who has served on an interim basis.

Bed Bath & Beyond said Tritton’s “immediate focus” will be improvements to the assortment and omnichannel experience, part of the larger business transformation.

Featured Target

Target Premieres Good & Gather Commercial

\"\"Target has debuted the first TV commercial for Good & Gather its private brand bid to reshape grocery in its own “design for all” image. The commercial “Good & Gather, A new way to eat well every day” is typically Target exuding the retailer’s iconic fashion-forward personality

The launch of Good & Gather in grocery: 650 products start rolling into stores September 15, with all 2,000-plus products scheduled to hit by late 2020. The idea behind Good & Gather is great food—from dairy and produce to ready-made pasta, meat, and more—made for real life. It’s all the good stuff customers want without artificial flavors, synthetic colors, artificial sweeteners, and high fructose corn syrup. Plus, everyday staples like milk, eggs, and other favorites that never have those ingredients anyway.