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Meijer Acquires Dairy, Grows Private Brand Production
This past week Grand Rapids, Michigan-based superstore Meijer is acquiring a portion of Bareman’s Dairy and launching the new Purple Cow Creamery. The retailer plans to invest $8 million to expand the dairy in
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Not just a Private Brand. A Better brand. Meijer
This weeks circular from the Grand Rapids, Michigan based regional superstore chain Meijer heavily promotes its Private Brands. The circular headline proclaims: “Not just a Meijer Brand. A better brand.” More than a dozen
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May The Private Brand Force Be With You!
This is the second in a series of podcasts leading up to the Private Brand Movement conference conducted by Melissa Sundaram the Online Producer of the event. Please join me at the Hotel Sax
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Social Packaging Design, Not so Private.
This fascinating opinion article on sustainable package design comes courtesy of my favorite package design blog, The Dieline. The article by Vickie VanHurley, Packaging Design Director at MEIJER is relevant to CPG’s and Private
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What is the future of Private Brand?
What is the future of Private Brand? Find out how it has dramatically changed and will continue to change the retail landscape at The Private Brand Movement. Hear directly from top retailers and national
Read More »Meijer Private Brand Iphone App
Meijer has launched Iphone applications for both their MealBox program and their WineList, this is a particularly innovative move for the retailer trying to compete compete with grocers and big boxes alike. The only
Read More »Meijer Goes Natural!
Meijer is the Grand Rapids, Michigan, based retailer that operates 185 supercenters throughout Michigan, Ohio, Indiana, Illinois, and Kentucky. Founded in 1934 as a grocer, Meijer is often credited with creating the supercenter concept
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