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Celebrities, Retailers & Private Brands
This fascinating article on the use of celebrities by American retailers to build and grown exclusive and private brands was originally published in the “About Knowledge@Wharton” online business journal. The journal is published by
Read More »The “Smart Sense” of Kmart Private Brand
Not long ago I had the opportunity to walk a Kmart, the closet store to my home is more than 45 minutes away so it is not a part of our consideration set. However
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Private Brand In Hi-Def Color: PLMA 2010
After an endless swirl of Private Brand pizzas, chocolates, olives and pot stickers, meeting after meeting and one great steak at Gibsons The 2010 PLMA Trade Show has ended. This is the first in
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Kmart Announces Launch of Smart Sense at The Private Brand Movement Conference
The Private Brand Movement Conference concluded today with a series of panels and great presentations. I will continue to post insights from the three days over the next week as well as a few
Read More »Private Brand Smart Assist from Kmart
In early July, I wrote a post on a test program that Kmart was piloting in Michigan, “Michigan Saves on Kmart Private Brand,” the program details included offering unemployed Michigan residents a little help
Read More »Michigan Saves on Kmart Private Brand.
Kmart stores are offering unemployed Michigan residents a little help at the cash register. They will offer a 20 percent discount on regularly priced Private Brand groceries and drugstore merchandise to unemployed customers. To
Read More »Smart Cents & Teddy Bears
Sometimes I encounter Private Brands in unusual places, and one such event happened at a 4-year-old birthday party I took my daughter to this weekend, or more accurately a Build-A-Bear party. The dozen or
Read More »Organic Jeans or a Bowl of Soup?
Discount big boxes Walmart(Faded Glory) and Kmart(Route 66) join Kohl’s(ReGen) and the plagued department store Macy’s (Greensource) in adding a Private Brand organic jeans. The jeans are made by Washington-based Greensource a manufacturer who
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