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Microsoft Buys a $300M Stake In Nook
Earlier this week New York City based book retailer Barnes & Noble and Microsoft announced the spinoff of the Private Brand Nook ereader into a “strategic partnership” on e-reading, focused on the creation of
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Barnes & Noble’s Nook Becomes a TV Star
New York City based bookstore Barnes & Noble’s has introduced a new campaign from advertising agency Mullen (who is also responsible for this weeks Food Lion commercials) highlighting the e-reader brand by pairing the
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Barnes & Noble Introduces 8GB NOOK Tablet
New York City based bookstore Barnes & Noble, today expanded its portfolio of bestselling Private Brand NOOK devices with the introduction of NOOK Tablet — with 8GB of memory, a tremendous value for the
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Jane Lynch Has A Private Brand Christmas at B&N
A great new commercial for the Private Brand tablet Nook from Barnes & Noble. The commercial features Jane Lynch singing and dancing around a Barnes & Noble bookstore combining everything that is Glee with
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Barnes & Noble Introduces New Private Brand NOOK Tablet
New York City based bookstore Barnes & Noble this week expanded its portfolio of bestselling Private Brand NOOK devices with the introduction of NOOK Tablet, the company’s fastest and lightest tablet with the HD
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Barnes & Noble Private Brand Nook Featured In Walmart Circular
This week’s Walmart circular features one of the ultimate modern examples of a retailer’s ability to create a Private Brand that successfully extends beyond its bricks and mortar. Barnes & Noble’s Private Brand entry
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Sarah Jessica Parker B&N Private Brand Diva
America’s largest book retailer, New York City based Barnes & Noble has enlisted iconic Sex and the City star Sarah Jessica Parker to as the spokesperson for its Private Brand NookColor eReader in launch
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Private Brand in Living Color: B&N Launches Color Nook
Just as expected Barnes & Noble has announced the release the newest version of it Private Brand ebook reader the Nook Color, the successor of the original Nook launched a year ago and a
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Private Brand Finds Its Nook at Barnes & Noble
In what is potentially the world’s longest press release, Barnes & Noble announced the launch of its new Kindle killer the Private Brand “Nook” e-reader. The e-reader looks like a beautiful piece of technology
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