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Michael’s Embellishing Private Brand One Jewel at a Time
This guest post comes from frequent contributor Kim Justen – she is a veteran writer and communications consultant who has worked with companies like Sara Lee, Hanes and most recently Lowe’s Home Improvement where
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Kenmore Celebrates 100th Birthday
Kenmore, the Sears Private Brand that first made its mark on sewing machines in 1913, has become stitched into the fabric of American life. For a century, the Kenmore brand has been tested for
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The Power of Sam – Sam’s Choice Redesigned!
If you are in-and-around the world of retail then you likely have a reverence for Sam Walton. I mean, how could you not? He created a company that went from $1 billion to over
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Durham & Seelert To Present Walmart SIGHTLINE At PLB360 Conference
I am happy to announce the Perry Seelert and myself will be presenting a exclusive first look at the findings in our in-depth report on Walmart’s private brand portfolio and business strategy SIGHTLINE at
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Lease-to-Own Kenmore & Craftsman at Sears
Sears has introduced a lease-to-own service allowing credit challenged customers to purchase big ticket items such as Privbate Brand products from Craftsman and Kenmore as well as electronics, furniture and mattresses and pay them
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Introducing MPB SIGHTLINE – The Ultimate Walmart Private Brand Strategic Report
Today marks a first for My Private Brand – I am proud to offer our first book: MPB SIGHTLINE, a strategic look at Walmart’s Private Brand portfolio. The publication of what I believe will
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Target Brings Threshold To Life In Grand Central
Every commuter’s fantasy of clicking heels (there’s no place like home!) and being instantly transported home is now a reality—well, almost. This week Target built a life-sized dollhouse in the middle of New York’s Grand
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Target, Market Pantry & Brand Commitment
This week Minneapolis based big box retailer Target once again throws its significant circular support behind its Private Brand portfolio. The 24 pages of the print flyer is dominated by the brands including the
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Sears Craftsman “Make a Difference” Tour Hits The Road
Hoffman Estates, Illinois based Sears Private Brand Craftsman and their Craftsman Club, are hitting the road this summer to inspire Americans to open their tool boxes and start working with their hands, all while
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Craftsman & Harley-Davidson Team For Special Edition Products
America’s garages just got a lot cooler. Two American icons — Sears Private Brand Craftsman and Harley-Davidson— have teamed to produce co-branded, special-edition tool storage products available now in Sears stores and online. As
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