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PB Careers: Petsmart – Sr. Brand Manager – Private Brands

About the Team

Our Proprietary Brands team focuses on building brands that are exclusive to PetSmart and that pet parents and pets love.  Our team partners with product development, merchandising, product design, product integrity and global sourcing to bring the brand essence to life in product form.  The Brand Director plays a critical role in developing brand strategy and innovation to drive sales and customer loyalty.

About the Job

This position is responsible for developing and overseeing PetSmart’s growing private brands portfolio with the goal of driving customer loyalty, increase profitability and sales. This position has responsibility for sales in excess of 100 million dollars. In this role, you will be responsible for day to day execution of the various proprietary brands, including researching/interpreting trends and consumer interests/needs that uphold the integrity of the company’s propriety brands and proactively mining data to support recommendations.  Key to the success of proprietary brands this role will ensure brands are actively managed within a set of predetermined guard rails and take maximum advantage of trends to drive trial and repeat, while also helping meet internal PetSmart business objectives.

ESSENTIAL DUTIES AND RESPONSIBILITIES include, but are not limited to:

  • Develops a long-term brand roadmap plan and monetizes market trends.
  • Understand (deeply) the categories in which the brands being managed compete – financially, at retail and in the eyes of the consumer.
  • Develop product concept to ensure the brand guard rails, attributes and areas of opportunity are defined.
  • Initiate Product Claim development to create a pipeline of new products that drive trail and relevancy.
  • Manages packaging development to create and lead packaging substrate and form innovation.
  • Define Proprietary Brands’ cost and margin targets and lead the vendor bid process.
  • Lead cross functional teams, including collaboration with Buying and MP&A teams and manage project timelines and key Product Development and Design partners.
  • Develops work goals and objectives for the department in accordance and alignment with company goals; provides leadership, measures and feedback, and motivation for staff achievement of departmental goals.
  • Builds relationships and initiates processes with internal and external partners that facilitate cross- functional synergy and collaboration.
  • Develops and implements best practice processes and procedures for the team and the department – you’ll be part of helping to build an organization from the ground up!.
  • Prioritizes all brand development projects while considering the overall needs of the organization and ensuring optimum utilization of available resources for timely development and introduction.
  • Continuously monitors customer and competitive intelligence and aids in development of business opportunities.
  • Works closely with Buying, Product Development, Product Design and Packaging Design.

EDUCATION and/or EXPERIENCE

Bachelor\’s degree in Brand Management / Product Development / Merchandising or related field.  Requires proficiency typically obtained with 5+ years’ experience including 2+ years demonstrated leadership in branding, development, merchandising and/or buying.  * Private label brand experience within a Retailer is a plus.

Requires a creative and strategic results-oriented leader with strong strategic thinking, planning and analytical skills. Must have integrity and be dedicated to the principles of developing a strong collaborative team-based organization. Superior financial and business acumen is essential, and a highly credible management presence is necessary. Other attributes include:

  • Excellent communication skills, both written and verbal.
  • Strong analytical skills, leveraging both in-house and 3rd party data sources to support recommendations.
  • Strong strategy chops, with the ability to envision what’s possible while executing the here and now flawlessly.
  • Ability to multi-task and prioritize with a high sense of urgency.
  • Possess the ability to connect with the merchandising organization and be able to convert opportunities into practical business strategies
  • A proven leader with self-confidence, and a solid track record of accomplishments in challenging environments.
  • Proactive thinker and doer – anticipates issues before they arise, has strong pride of ownership to see projects through end to end.
  • Strong project management skills.
  • Demonstrated ability to lead an organization through growth or transitions without losing momentum or focus on key business drivers.
  • Good listening skills and ability to be effective in working with all levels of the organization. 
  • Position requires some travel (up to 25%).

TECHNICAL SKILLS 

  • Proficiency with Microsoft Office applications (Excel, Word, PowerPoint, etc.)

About the Culture

Our home office offers outstanding amenities in a fun and rewarding workplace including:

  • Pet friendly environment, bring your pets to work!
  • A work-life balance and family events such as movie nights, art events and holiday festivals
  • “Top Dog” gym with equipment, fitness classes, massage therapists and personal trainers
  • “Sit & Stay” Café serving fresh breakfast and lunch options
  • Starbucks cart—productivity at its finest!
  • “Lil’ Paws” learning center and onsite daycare facility
  • Volunteer events with PetSmart Charities
  •  Phoenix, Arizona
  •  Home Office
  •  1858

Categories
2020 Featured

PB CAREERS: Tractor Supply – Product Manager (Seasonal/Ag/Lawn/Garden)

Overview

The Product Manager is responsible for leading all aspects of private brand product development in assigned categories for Tractor Supply Company (TSC). Working closely with the merchant team, product engineers, designers, quality control, factories and agents to define and develop exclusive brands and the right products that serves the TSC customer needs.  

This role will support the Seasonal and Ag division.

Responsibilities

  • Work with merchants, QC and marketing to establish the product brand parameters including the overall vision as well as the specific features, benefits, means to measure, look, minimum quality of raw materials, and designs
  • Travel for research, development and product approval; that includes but not limited to, trade shows, factories, raw material suppliers, stores, competitors and customers. Includes domestic as well as international travel.
  • Work with merchants and agents to define product research and development opportunities, priorities and timelines by brand and category. Co-lead with the buyers coordinated category and item research with expert users from TSC store group to define the needs and benefits the customers are looking for and refine the final products.
  • Direct the creation of specifications including all aspects of the product, raw materials, mechanical design, packaging, instructions and marketing for point of purchase.
  • Researches, selects, recruits and manages the people involved in the development in order to create the desired product and hit the agreed to timelines. This could include direct reports and indirect internal, agent, freelance, and factory staff supporting the design, drafting, engineering, packing and marketing development.
  • Help define and lead the development of the internal processes and systems required to fully and effectively integrate product development into the current TSC processes and culture. This will include various TVS events, and cross functional interaction and leadership.
  • Co-Lead with sourcing the source of supply selection, evaluation and negotiations process. Working with merchants and planning to fully define the needs and contingencies, and with sourcing, agents, QC, and product engineer to assure understanding, capability and final agreement that full-fills all those needs.

Qualifications

Experience: 5-7 years of relevant work experience, demonstrated collaborative leadership skills, ability to think strategically and conceptually, proven success at creative product development, ability to read and understand technical specification, excellent written and verbal communication skills, strong negotiation and vendor management skills.

Education: Knowledge ordinarily acquired through attainment of a Bachelor’s degree. Any suitable combination of education and experience will be considered.

Other knowledge, skills or abilities:

  • Knowledge of lawn and garden and rural lifestyle.
  • Must be capable of using basic Office communication, word processing and spread sheet programs and understand development communication system’s needs.
  • Highly desire hard lines product development experience in similar goods to TSC, background in farm, ranch and rural products, 3D CAD, drafting, consumer product engineering, packaging design, and wholesale or retail consumer products development, marketing or buying experience, especially farm store.

Company Overview

Tractor Supply Company (TSCO), the largest rural lifestyle retailer in the United States, is dedicated to enhancing our strong company culture built on our team members’ commitment to our Mission and Values.  With over 2,000 stores (including Petsense) and an innovative e-commerce platform, Tractor Supply ranks in the Fortune 400 with revenues of over $8 billion and growing! Come grow your career with us as we serve those who live “Life out Here”!

Requisition ID 2020-16512

Categories
2020 Featured

PB Careers: Program Manager, Private Brands – Expansions

Job ID: 1103454 | Amazon.com Services LLC

DESCRIPTION

The Private Brand Safety and Compliance (PBPSC) team is responsible for establishing and administering a program that ensures product safety and enables compliance of Amazon’s Private Brand (PB) products. The program is designed to protect our customers, our brands and Amazon with the commitment to only sell PB Products that are safe for customer use and meet or exceed Amazon’s compliance requirements.

We are looking for a hard-working, and creative candidate to join our Worldwide Private Brand Product Safety and Compliance Team as a Program Manager. The ideal candidate will have demonstrated experience in cross-functional program management and execution. You will work directly with the Global Product and Compliance team, Retail, 3rd party Service Providers, Legal, Sourcing and Quality Operations, Technical teams and external business partners to drive compliance initiatives and efficiencies in our Private Brands program.

The position is responsible for leading and executing projects focused on the delivery of a compliance program for Private Brands. As part of your scope, you will identify new marketplaces, businesses, and programs that sit within our compliance models framework for inclusion in our post-market audit program. You will be responsible for the expansion of the program and the development of tools to ensure verification of Private Brand’s upstream controls in all marketplaces where private brand products are developed and sold. You will identify automation opportunities across the Private Brand post-market audit program and will work with technical experts to develop and deliver tools to increase the efficiency of the program. You will gather and implement requirements, develop Standard Operating Procedures, work with 3rd party service providers and internal stakeholders and develop the milestones and program schedule to ensure timely and successful delivery of the projects. You will gather the necessary metrics to initiate new work streams and report results. Working closely with the Private Brand compliance team you will develop ingestion points into existing programs for the day-to-day management of new post-launch audits, new marketplaces, and automation tools.

Program Managers contribute cross-functional business and technical skills, assess and manage risks, measure and report on progress, anticipate and resolve bottlenecks, provide escalation management, anticipate and make trade-offs, and balance the business needs with the technical constraints. This role is key to enabling compliance with all relevant safety and regulatory requirements for the Private Brands Business.
Key to success in this role is exceptional program management and organizational skills, customer obsession and clear, concise communication skills. The candidate needs to be able to collaborate and with stakeholders to expand our program across new geographies and business models, identifying risks in the execution of the Private Brands program and scoping new audit opportunities to address those risks. The ability to translate complex issues for consumption by technical and non-technical audiences through exceptional written and verbal communication skills is paramount. The candidate will be required to work independently and as part of a team, be a trusted partner to stakeholders and actively collaborate across multiple business functions to create consensus and deliver results.

Key Responsibilities

  • Partner with global teams to identify new marketplaces, businesses, and programs and expand the post-launch audit programs.
  • Develop SOPs and ingestion points to facilitate hand-off of the day-to-day execution of lab testing and audits for new work streams to Program Managers
  • Expand and develop program to include additional testing parameters across multiple Private Brand business and marketplaces.
  • Identify automation opportunities and develop tools to scale the program.
  • Build and maintain escalation processes for interactions between Amazon and compliance orgs, business partners, vendors/manufacturers and 3rd party service providers.
  • Partner with Compliance Operations teams and Global Product Compliance Teams to oversee audit framework, analyze and identify root cause and ensure that effective controls are developed and maintained across the organization.
  • Make appropriate trade-offs to manage risk, and clearly communicate goals, roles, responsibilities, and desired outcomes to scope and deliver complex solutions.
  • Strong commitment towards goals and outcomes and to ensure completion within established time-frames.
  • Promote a culture of compliance, proactively engaging with retail business teams to understand business objectives and communicate reasonable deliverables.

BASIC QUALIFICATIONS

  • Bachelor’s Degree or relevant experience
  • 3+ years of experience in auditing in a manufacturing or retail environment, supply chain management, product compliance, product development, process improvement, project management
  • A relentless drive for results, even in ambiguous and fast-paced environments
  • Demonstrated ability to challenge the status quo and champion best-in-class solutions and problem-solving
  • Able to work independently and continually calibrate priorities with minimal supervision
  • Ability to execute projects requiring cross-organizational alignment and prioritization
  • Demonstrated experience creating sustainable processes with mechanisms used to ensure compliance with process
  • Experience leveraging technology to drive process improvements
  • Adherence to core values and dynamic corporate culture
  • Self-motivated with critical attention to detail, deadlines and reporting.

PREFERRED QUALIFICATIONS

  • Working knowledge of lean six sigma and process improvement methodologies
  • Proven track record of implementing scalable compliance solutions (technology, procedures, processes, etc.) in a regulated environment
  • Client Servicing/Account management within Quality Assurance, Regulatory Compliance and/or Product Development testing environments

Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation, please visit https://www.amazon.jobs/en/disability/us.

Categories
2020 Featured

PB Careers: Amazon – Sr. Product Manager, Hardline Private Brands

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Job ID: 1090675 | Amazon.com Services LLC

DESCRIPTION

Do you have a passion for products? Do you have proven analytical capabilities, exceptional communication, project management skills, and the ability to multi-task and thrive in a fast-paced environment? If yes, we need you in the Private Label business.

The US Private Label team is looking for a customer-obsessed Senior Product Manager to help drive one of the most exciting categories at Amazon.com. In this role, you will be in charge of:

  • Identifying new product development opportunities for our brands
  • Developing and bringing to market new products
  • Managing an existing business which is growing exponentially
  • Designing and implementing new processes to help scale our business

The ideal candidate should be passionate about products, have strong product development and process design skills as well as outstanding project management abilities. They should also feel comfortable dealing with ambiguity and working in a very entrepreneurial environment. The Senior Product Manager should be able to interact with and influence multiple teams across the organization (US and global).

BASIC QUALIFICATIONS

  • 5+ years in product management and/or project management
  • Bachelor’s degree in a business discipline
  • Proficiency in Excel and SQL
  • Excellent written and verbal communication skills
  • Completion of a full product lifecycle
  • Superior analytical and problem-solving skills
  • Strong verbal and written communication skills

PREFERRED QUALIFICATIONS

  • MBA or Master’s degree in marketing or product management field.
  • Aptitude with data queries/leveraging data dashboards.
  • B2B experience and understand of the B2B space.
  • Experience in buying demand planning and/or marketing.
  • Ability to manage multiple projects – work prioritization, planning and task delegation
  • Proven track record of taking ownership and driving results on projects
  • Exceptional communication, analytical and problem-solving skills
  • Experience in e-commerce
Categories
Featured jobs

Pb Careers: Autozone – Sr. Marketing Manager – Brand and Private Label

Job Description
A Senior Marketing Manager is able to interpret business and customer analytics, as well as consumer insights to help develop strategic marketing recommendations that impact the business. This person is responsible for leading the planning and execution of marketing and product development plans in partnership with a cross-functional team that may include, but not limited to, internal Ecommerce, Merchandising and Store Operations as well as agency teams. A Senior Marketing Manager ensures consistency across the omnichannel retail experience.

This Senior Marketing Manager position will be within the Brand and Private Label Strategy Team. This position has two areas of focus. First, this leader heads the development and production of advertising and marketing materials to include TV/Online Video, Radio/Online Audio, Digital (Display, Email, Ecommerce) and Social creative. This person will be responsible for overall project management of all Brand projects and internal and external teams, maintaining deadlines, escalating issues to the Director and communicating status and needs clearly across tams. While applying expertise in brand and communications strategy and how to leverage consumer insights to keep the work connected to the customer, this role manages the activities of the creative advertising agency and internal creative team to ensure that advertising and other content communication supports the company\’s strategic goals – meeting all legal requirements – and that assets are delivered on time and on budget. The ultimate goal of this team member for this first area should be to improve not just the upper funnel Brand metrics (awareness and perception) but to influence traffic and conversion while impacting long-term preference and loyalty.

Second, this person will partner with Merchandising to develop and launch new private label brands and lead the private label brand portfolio. By understanding and leveraging consumer insights and customer analytics, this leader will implement learnings – as well as sales and performance data – to make appropriate recommendations on brands, including Duralast, the largest private label brand in the Automotive Aftermarket. Aside from working with Merchandising, Commercial (B2B), Global Sourcing and Operations teams to ensure any private label recommendation is considered enterprise-wide, the role also encompasses creative oversight across packaging and brand execution standards. This role is a mix of creative product strategy as it is analytical rigor. While there is no P&L responsibility for this role, there is an expectation of understanding this and other metrics in order to asses individual category (department-level) businesses to form informed recommendations.

This role in strategically important to the department. The person in the role will partner with the Marketing Director over Brand, Creative, Merchandise Marketing and Private Label to develop the annual marketing plan and have direct visibility to the Company’s C-Suite. She/he will have regular direct interaction with Marketing and Ecommerce Vice Presidents and Senior Vice President. This individual may at times also lead large-scale presentations. Lastly, this person will manage a multi-million dollar budget, lead multiple agencies, have input to agency Scope of Work negotiations and lead other vendor contracts.

Responsibilities:

  • Developing creative briefs for initiatives and/or campaigns to communicate business and communication objectives, positioning, requirements, and timeline/budget expectations
  • Ensure communication reflects accuracy in promotions, messaging hierarchy, etc.
  • Reviewing and providing feedback and approvals on messaging and visual creative to external agency partners and internal creative team
  • Consolidating, interpreting and communicating comments from marketing leadership
  • Keeping cross-Brand team projects on schedule, prioritizing and escalating as needed
  • Recapping and informing Marketing and Ecommerce leadership team as appropriate
  • Lead private label management, including maintaining private label cross-functional leadership team priorities
  • Develop private label recommendations based on consumer insights, customer analytics, sales data, etc.
  • Maintain, update and work with the Creative team to evolve and maintain private label brand standards  
  • Partnering and/or leading (based on the project) with Marketing and Ecommerce team members to understand, develop, organize and distribute digital content needs on an ongoing basis
  • Providing thought leadership in regard to innovative practices in the Brand management, content marketing and creative agility space
  • Partner with Consumer Insights and Strategists on the agency side to track Brand health, competitive pressures and consumer perspectives in order to formulate appropriate recommendations
  • Ensuring consistency in voice and visual creative throughout all communication touchpoints
  • Managing multi-million dollar budget in keeping with AutoZone policies

Requirements:

  • BA/BS in Business, Marketing, Advertising, Communications or other
  • 10+ Years’ experience in marketing and/or advertising with a National Retailer, CPG company OR ad agency
  • Experience demonstrating an understanding of consumer research and customer analytics for marketing communications and Brand strategy
  • Prior experience with private label and/or product, including brand development, consumer validation and packaging and go-to-market communication development
  • Leadership experience including the ability to supervise, train, coach and evaluate team’s performance
  • Strong organizational and project management skills, ideally including workflow management software
  • Excellent interpersonal and communication skills, both written and verbal, with exceptional presentation skills
  • Ability to thrive in a fast-paced environment and manage multiple projects simultaneously
  • Talented in problem-solving and understanding of business priorities
  • Proficient in the use of MS Office product suite – specifically Excel and PowerPoint
  • Experience interacting with top-level leadership
  • Strong analytical skills, both qualitative and quantitative, including experience with SQL, Tableau and/or Excel
  • MBA preferred
  • Bilingual considered a plus
  • Memphis, Tennessee
  • Marketing (Corp)
  • 200000H5

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