Categories
2019 Featured

PB CAREERS: Lowe’s Home Improvement – Private Brand Creative Manager

\"\"PB CAREERS: Lowe’s Home Improvement – Creative Manager

Job ID: 1722489BR
Location: Mooresville, North Carolina
Location Name: Mooresville, NC (SSC)Address 1000 Lowes Boulevard
Employment Type I: Full time
Employment Type II: Regular
Line of Business: Corporate
Department: LWS_USA_Packaging Product Management

PURPOSE OF ROLE:
This primary purpose of this role is to lead/direct internal and external creative agencies in the strategic and creative direction of Lowe\’s Private Brand, signage, packaging, in-store display (e.g. stack-outs, end caps, pods), and other branded collateral materials, while implementing design strategies that create consistent and compelling brand experiences for the consumer. This includes responsibility for ensuring content represents the Private Brands authentically across an omnichannel environment and delivering designs that support brand messaging as prioritized by the Brand team, Product Development Team, and Merchandising. This role delivers optimal customer choices at shelf to drive more sales and bring in a higher margin for the company.

RESPONSIBILITY STATEMENTS:

  • Seeks visionary solutions in the creative design process that supports the brand strategies.
  • Responsible for upholding the brand positioning and packaging guardrails of the entire portfolio of Private Brands.
  • Manages intake processes to prioritize work and approves creative briefs that clearly define project objectives, deliverables, and timelines
  • Approves final creative outputs to ensure quality standards are met and releases outputs to production team in a timely manner
  • Assigns work to internal and external agencies or self as the specific job requires to maintain the timely completion of packaging designs for Private Brand items
  • Leads the development and revisions of creative concepts and is impactful and influential in communicating to guide buy-in of relevant teams (Brand, Product Development Team, and Merchants).
  • Develops photography direction and oversees the execution of all brand photography to ensure alignment with the corporate brand
  • Partners with the Brand and Product teams to create alignment across brand voice, tone, look and feel, and strategic messaging for all Private Brands

REQUIRED EDUCATION/EXPERIENCE:

  • Bachelor\’s Degree in Graphic Design or related field.
  • 5+ years experience in a marketing, large retail environment, consumer package goods company, or advertising agency that services Fortune 500 companies.
  • Experience leading or mentoring creative teams to deliver business objectives.
  • Experience in the development and implementation of brand design and packaging messaging.
  • Proficient with Adobe Creative Suite.

PREFERRED EDUCATION/EXPERIENCE:

  • Experience using MAC platform.
  • Experience in point-of-purchase design and communication.
  • Experience developing and executing omnichannel brand strategies.

ABOUT LOWE\’S:

Lowe’s Companies, Inc. (NYSE: LOW) is a FORTUNE® 50 home improvement company serving more than 18 million customers a week in the United States and Canada. With fiscal year 2018 sales of $71.3 billion, Lowe’s and its related businesses operate or service more than 2,200 home improvement and hardware stores and employ approximately 300,000 associates. Founded in 1946 and based in Mooresville, N.C., Lowe’s supports the communities it serves through programs focused on creating safe, affordable housing and helping to develop the next generation of skilled trade experts.

For more information, visit Lowes.com.

Lowe’s is an equal opportunity affirmative action employer and administers all personnel practices without regard to race, color, religion, sex, age, national origin, disability, sexual orientation, gender identity or expression, marital status, veteran status, genetics or any other category protected under applicable law.

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Categories
2019 Featured

PB CAREERS: Staples – Director of Quality, Safety, and Regulatory Compliance

\"\"PB CAREERS: Staples – Director of Quality, Safety, and Regulatory Compliance

Description
Do you love high-quality brands and products?  Are you customer-obsessed and committed to deliver only the best?  The Staples Product Brands team is powering the greatest assortment transformation in our company’s history and we need your expertise to change the way the world works.

We are looking for an experienced quality expert to join the team as our new Director of Quality, Safety and Regulatory Compliance.  A successful candidate possesses quality, safety and regulatory experience, sound judgment, and a track record of working with consumer products.  A leadership mindset and the ability to hold others accountable to high standards is a must!

Position Summary:
The Director of Quality, Safety & Regulatory Compliance plays a critical role in the Product Brands organization. Reporting directly to the SVP of Product Brands, this position leads regulatory compliance, product safety, and post-launch quality programs for Staples’ portfolio of product brands.

Responsibilities:

  • Direct strategies to ensure compliance with regulations prior to their implementation.  Inform stakeholders of the ongoing status of proposed regulations throughout the world that could affect business (i.e. Conflict Mineral Act, CPSIA, REACH, CARB, etc.).  Create the supporting SOPs, provide training and monitor compliance to ensure the procedures are consistently executed by the business teams
  • Oversee the project management of the resolution of the Critical and Major issues that impact the supply chain (includes both corrective and preventive action). At the direction of the legal department, oversee the Product Safety Committee and execute the Product Brand team recall process when necessary.
  • Assess product issues and determine next steps on product safety and other legal requirements as well as brand impression.  Decide if correct action plans are adequate to quickly and effectively mitigate risk.
  • Develop and direct product quality and compliance programs.  Directly support the team members by working with service providers to build programs around their unique needs.  Assist the team members in the execution of their goals and objectives in rolling out product quality and compliance strategies.  Extend the programs to include after launch quality monitoring tools and processes.
  • Develop and direct ethical sourcing programs including factory social audits and stakeholder reporting.   Work with Asia Quality Team to follow-up with factories not in compliance to get letters of commitment written and corrective action plans developed and approved.  Working with independent third-party auditors, follow-up and monitor implementation of action items.  In cases of non-conformance, work with the business teams and SBC to develop and implement an exit strategy.
  • Own the global relationship for 3rd party testing, inspection and audit partner.  Conduct regular business reviews and lead program improvement initiatives.
  • Ensure best in class customer service by indirectly managing 2 in-house product support call centers (providing training, coaching, products, and documentation on new products) as well as directly managing third party warranty & spare parts providers.  Collate this voice of the customer information back to the product teams to drive continuous improvement.

Traits of success:

  • Be comfortable collaborating and influencing team members including merchandising, sourcing, legal, supply chain, social compliance and product compliance.
  • Excellent communication and problem-solving skills.  Able to create sustainable solutions for complex global sourcing and distribution challenges.  Ability to work well with diverse group of stakeholders and to motivate and influence team members with conflicting interests.  Adept at writing technical documents and guidelines as well as standardized operational procedures.
  • Quality, SA and Environmental program development skills that assure “best in class” products.  Trained and experienced in applying the principles of quality management, auditing, statistical sampling, and ASQ/ANSI Inspection Standards to products and suppliers.  Able to develop complex standardized procedures that are simple to follow providing a foolproof method of compliance.

Required Qualifications:

  • Minimum Bachelor\’s degree required.  Engineering and product development experience preferred.
  • Minimum 10 + years of experience in quality, safety and regulatory compliance
  • Excellent communication and problem-solving skills.
  • Ability to build strong relationships within the Staples organization.
  • Requires the ability to interpret complex international rules and regulations and develop compliance plans to prevent noncompliant product from entering the international supply chain.
  • Have the technical aptitude to quickly grasp complex issues and communicate directly with technical teams.

Job: Product Brands Team
Location(s): US-MA-Framingham
Schedule: Full-time
1103801

Employment Statement
Staples is an Equal Opportunity Employer who values the diversity of our people, products, and services.

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Categories
2019 Featured

PB Careers: Safeway – Vice President, Own Brands Sales & Marketing

\"\"PB Careers: Safeway – Vice President, Own Brands Sales, and Marketing

Company Name: Safeway 
Company Location San Francisco Bay Area

Albertsons Companies is one of the largest food and drug retailers in the United States, with a strong local presence on a national scale. The company operates over 2,300 stores under 19 well-known banners including Albertsons, Safeway, Vons, Jewel-Osco, Shaw\’s, Acme, Tom Thumb, Randalls, United Supermarkets, Pavilions, Star Market, Haggen, and Carrs. Albertsons reported revenues of approximately $60 BN and is privately held.

The retail industry is undergoing dramatic changes driven by customer behavior across the entire lifecycle and we want you to be a part of the journey. Own Brands is a leading growth engine for our company with a portfolio of 9 brands including 4 $1BN brands across over 11,000 items generating over $12BN of revenue for the company. As the sales and marketing leader of this innovative group, you will be responsible for driving strategic go-to-market initiatives across our 19 banners nationally. It is an exciting time to join this dynamic group and grow your career with us.

Position Purpose
The Vice President of Own Brands Sales and Marketing is responsible for overseeing a cross-functional team to develop and execute strategic go-to-market initiatives and plans to meet our business goals. These goals range from brand architecture and positioning to working with key stakeholders on top initiatives. This leader will represent and advocate for these top initiatives with corporate and division leadership as well as lead, inspire and motivate a Sales, Marketing and Brand team to make consumer insights into actionable items that grow annual sales, volume and penetration of the Own Brands portfolio.

Key Responsibilities include, but are not limited to: 

  • Responsible for the strategic direction, vision, and leadership of the Sales, Marketing and Brand team in creating and developing accountabilities and measures that deliver our sales units and profit targets for Albertsons OWN Brands.
  • Lead the team to develop strategic roadmaps and business cases, analysis of the industry, market trends, consumer trends, competitors, growth opportunities, conducting market research, competitive analysis, developing financial budgets and models, and make recommendations to the Executive team.
  • Direct and manage multiple, large, complex joint initiatives with our strategic supplier partners to maximize sales and volume for both companies
  • Be our retail divisions’ number one partner and create a culture that proactively solves their needs and drives sales
  • Lead the marketing and brand team to take Own Brands activation within digital, social, PR/influencer, and eCommerce to the next level, with an increased focus on these activities to drive awareness and preference of our brands and products
  • Maintain the integrity of the brand and marketing budgets, including planning, tracking, measuring, and reconciling. Measure the sales impact and ROI of all tactics, in partnership with Finance, to ensure productive spend. Deliver annual budget targets (cost of goods, trade, marketing, QA)
  • Work in partnership with the merchant team to develop customer category strategies that grow Albertsons business
  • Drive the development and growth of talent within the department. Train, develop and coach team members to reach higher levels of performance and skill development (complexity and variety of work). Responsible for the development of succession plans, managing performance.
  • Be an ambassador of Own Brands to Executive Leadership.
  • Brings a strategic mindset and process skills to identify gaps and opportunities in the Albertsons Companies portfolio of brands.

Qualifications

Education Level:

  • Bachelor\’s Degree required in Business, Marketing or related field.
  • MBA preferred

Skills and Experiences:

  • 10+ years in category management and business development, branding, strategic planning, and customer service
  • 8+ years of demonstrated abilities in managing teams and developing others
  • Expert at providing direction and successfully driving results in a complex organization by motivating, leading and influencing multiple internal and external stakeholders
  • Experience in applying new product stage-gate processes (opportunity, concept, development, commercialization, launch) and product improvement processes
  • Expert in managing budgets and financial metrics
  • Expert in leading multiple projects, cross-functional teams, and influencing others
  • Ability to combine creative problem solving, consumer insight understanding and an aptitude for strategic thinking in a fluid environment
  • Strong ability to analyze multiple and often disconnected data sources (target consumer trends and insights) and draw meaningful conclusions
  • Financial understanding of all innovation metrics and measures
  • Executive-level interpersonal and communication skills
  • Dynamic, self-motivated, and the ability to act with a sense of urgency and integrity
  • Proficient in Microsoft Office suite and syndicated data (IRI, Nielsen)

How to Apply: Interested candidates are encouraged to submit a resume by visiting https://www.albertsonscompanies.com/careers.html

TRAVEL REQUIREMENTS: 25% 

Diversity is fundamental at Albertsons-Safeway. We foster an inclusive working environment where the different strengths and perspectives of each employee is both recognized and valued. We believe that building successful relationships with our customers and our communities is only possible through the diversity of our people. A diverse workforce leads to better teamwork and creative thinking, as well as mutual understanding and respect.

The Albertsons-Safeway policy is to provide employment, training, compensation, promotion and other conditions of employment without regard to race, color, religion, sexual orientation, gender identity, national origin, sex, age, disability, veteran status, medical condition, marital status or any other legally protected status.

AN EQUAL OPPORTUNITY EMPLOYER

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Categories
2019 Featured

PB CAREERS: Lowe’s Home Improvement – Private Brand Manager

\"\"PB CAREERS: Lowe’s Home Improvement – Private Brand Manager

Job ID 1718193BR
Date posted 09/20/2019
Location Mooresville, North Carolina
Location Name Mooresville, NC (SSC)
Address 1000 Lowes Boulevard
Employment Type I Full time
Employment Type II Regular
Line of Business Corporate
Department LWS_USA_Private Brands Management

PURPOSE OF ROLE:
The primary purpose of this role is for the development and implementation of the Private Brands strategic objectives in an Omni-channel environment with Lowe\’s top tier Private Brands. This role is the Private Brands primary steward and is responsible for the short-term and long-term approach to maintaining the brand promise, brand relationships, and brand equity. The Brand Manager will be the expert in the brand/brands that they manage and will work closely with the Product Development Teams to ensure a consolidated, structured, and simple brand strategy is in place for each division. The brand manager will focus on ensuring brand language, product consistency in both price and quality, and brand positioning and that they are both communicated and adhered to with product selection, packaging, marketing, and online representation.

RESPONSIBILITY STATEMENTS:

  • Owns the internal, vendor, and agency\’s creative execution of the brand strategy, architecture, visual identity, and standards to maintain and/or improve the market position of portfolios.
  • Focused on building messaging that can be implemented in both marketing, packaging and online channels.
  • Works closely with the Product Development Teams to deliver on a brand strategy that delivers an increase in sales and margin for the company.
  • Acts as the primary brand steward and is responsible for the short term and long-term approach to maintaining brand promise, brand relationships and brand equity.
  • Develops deep understanding and continued learning of competitive landscape, target customer and end-user, consumer positioning, and marketplace trends to advance the position of Private Brands in the market place.
  • Organizes, implements, and maintains the tactical day-to-day product and brand activities needed to increase sales, traffic, customer satisfaction, and brand equity.

REQUIRED EDUCATION/EXPERIENCE:

  • Bachelor\’s Degree in Marketing, Business Administration, Design, Engineering or related field.
  • 3+ years experience in marketing, product management & brand management in a large retail environment, consumer package goods company, or advertising agency that services Fortune 500 companies.
  • 3+ years experience developing and executing multigenerational product plans, including Omni-channel marketing plans, business strategies, and a new product development.
  • 2+ years experience leading people and project teams to deliver business objectives.

PREFERRED QUALIFICATIONS:

  • Master\’s Degree MBA.

ABOUT LOWE\’S:
Lowe’s Companies, Inc. (NYSE: LOW) is a FORTUNE® 50 home improvement company serving more than 18 million customers a week in the United States and Canada. With fiscal year 2018 sales of $71.3 billion, Lowe’s and its related businesses operate or service more than 2,200 home improvement and hardware stores and employ approximately 300,000 associates. Founded in 1946 and based in Mooresville, N.C., Lowe’s supports the communities it serves through programs focused on creating safe, affordable housing and helping to develop the next generation of skilled trade experts.

For more information, visit Lowes.com.

Lowe’s is an equal opportunity affirmative action employer and administers all personnel practices without regard to race, color, religion, sex, age, national origin, disability, sexual orientation, gender identity or expression, marital status, veteran status, genetics or any other category protected under applicable law.

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Categories
2019 Featured

PB Careers: Fair Trade USA – Shopper Marketing Manager

PB Careers: Fair Trade USA – Shopper Marketing Manager

Location: Oakland, CA
Job Term: Regular
Duration: Full-time

Description
As the Shopper Marketing Manager, you’ll work closely with the Head of Partner Marketing to drive the global growth of Fair Trade USA® through our top partner organizations including Kroger, Wal-Mart, Target, Amazon, Chartwells, etc.

You will have ownership of leading the overarching strategy of retail channel marketing programs that will influence shopper behavior and stimulate demand for our partners Fair Trade Certified™ SKU’s. You will interface and manage key stakeholder relationships internally (Business Development and MarCom teams) and externally (Marketing, Sales and Commercial teams) to help develop and deliver integrated marketing plans based on shopper insights.  You will ensure strategic alignment between our partner retailers, partner brands (national and private) and our core Fair Trade USA® objectives.

Responsibilities

  • Create compelling marketing content and innovative sales tools including Fair Trade 101 materials, pitch decks, discovery questions, case studies, data sheets and eBooks to help our Business Development teams and partners (Marketing and Sales teams) clearly communicate our message.
  • Identify, steer and own the overall B2B Marketing strategy for the Retail Team to develop best-in-class partner marketing programming to serve our evolving partner marketing needs.
  • Participate in planning meetings with Retail and Business Development teams to identify customer and channel priorities for national and regional programs.
  • Develop national marketing calendar that translates Fair Trade USA®’s shopper marketing strategy into viable and executable programs across all national, regional, and ecommerce customers.
  • Develop and execute go-to-market partner marketing project plans, including content, messaging, call to action, distribution channels, follow-up activities, and goal/success metrics.
  • Build strong relationships with our partners marketing organizations, delivering content and programs that enable them to highlight the added value of the Fair Trade Certified™ seal to their brands positioning, messaging, and packaging.
  • Work cross-functionally with Fair Trade USA® Consumer Marketing, Business Development, Philanthropy & Development, and other functions to align partner and Fair Trade USA® initiatives.
  • Partner with Consumer Marketing team to develop differentiated messaging which clearly communicates the value proposition of the Fair Trade Certified™ seal and partner offerings across various customer types.
  • Drive promotion of our partnerships through in-person events, webinars, digital campaigns and co-marketing initiatives.

Qualifications:

  • Bachelor’s degree in business, Marketing, or Communications.
  • 5+ years of Shopper Marketing, Partnership Marketing, or Demand Generation Marketing experience in the CPG industry.
  • Managed or led partnership development for a B2B company/advertising business
  • Experience in creating and packaging marketing materials to drive partner acquisition and support onboarding.
  • Demonstrated success in marketing roles that are partner-facing and field-facing.
  • Experience using and analyzing IRI and Nielsen consumption data.

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