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Dollar General Promotes & Launches Private Brands
The following excerpt from a field report released this past week by the Instore Marketing Institute on Dollar General details some of the Private Brand activity at the Goodletsville, Tennessee discount retailer. “The retailer
Read More »Safeway Talks Turkey With Private Brands.
Again this year Pleasanton, California based grocer Safeway is running its annual Thanksgiving promotion featuring a “2-hour turkey recipe” and Safeway Private Brands. According to an article from the Instore Marketing Institute the recipe
Read More »P&G Focuses on Instore Marketing.
In this article from Adage Proctor & Gamble reveals their newfound emphasis on in store marketing. P&G invented modern brand management more than fifty years ago and retailers have spent the last couple of
Read More »Kirkland’s Takes Center Stage At Costco.
According to an article published by the Instore Marketing Institute on their website this past month Costco featured their Private Brand Kirkland Signature as part of a strong value message throughout the store. Costco
Read More »Private Brand’s Dramatic Shift!
This week Instore Marketing Institute & Shopper Marketing published this insightful piece on Private Brand, take a multichannel look at the growing Private Brand market. The article examines a wide range of retailes ranging
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