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New PLMA Study “Who is Today’s Primary Shopper?”
For today’s retailers and manufacturers, it has become increasingly complicated to pinpoint who are today’s primary shoppers. Soccer moms? Working women? Men? In a new study commissioned by the Private Label Manufacturer’s Association (PLMA),
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My Private Brand Amsterdam Bound – PLMA’s World of Private Label
Does brand really matter? How will the development of a Private Brand portfolio strategy impact product development? Get the answer to these and other intriguing questions from Christopher Durham, president, chief strategist of the
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Who Is Today’s Private Brand Shopper? PLMALive!
This month’s edition of PLMALive! The video magazine from the Private Label Manufacturers Association, “Who Is Today’s Primary Shopper?” The piece takes a look at the challenge of understanding today’s primary consumer. That’s why
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PLMA Live! Another Opening, Another Show
What do Amsterdam in Europe and Chicago in the U.S. have in common? The answer, of course, is that both cities are hosts of the Private Label Manufacturer Association’s (PLMA) annual trade shows. Amsterdam
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Private Brands Prices Remain Competitive in the Cold
A new pricing study compares a winter grocery list of Private Brand products vs. national brands and finds that consumers continue to save more than 30%, on average, by making a switch to their
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Driving Transition: Sinegal, Mackey & Bezos – PLMA Live!
This months edition of the Private Label Manufacturer’s Association’s video web magazine PLMALive! Takes a look at the changing world of retailing. The percentage of grocery shopping taking place at traditional supermarkets has dropped
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2012 Shanghai Private Label Fair – Bigger Than Ever!
The 2012 Private Label Fair will be held at the ShanghaiMart began today the show will continue through Friday. This years edition includes close to 350 exhibit stands displaying Private Brand products, an increase
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PLMA Announces First Two 2013 Events
The New York-based private label trade association Private Label Manufacturers Association (PLMA) announced the 2013 dates for two of its signature events.: PLMA’s 2013 Annual Meeting and Leadership Conference March 21-24, 2013 J.W. Marriott
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PLMA Live! Looks at The Apple Experience
This month’s edition of the Private Label Manufacturers Association’s video magazine PLMA Live! Features an interview with Carmine Gallo. He is a contributor for Forbes.com and writes for the Leadership channel. Gallo has written
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Alternative Grocers Prove Store Brands Work
Alternative/specialty grocers have demonstrated that they can grow and become very profitable and are using Private Brands to do it, according to Roy White in a new video report for PLMALive! White describes alternative
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