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Who Is Today’s Private Brand Shopper? PLMALive!

Global Private Brands: Trends to watch in 2013

SymphonyIRI Announces Times & Trends Webinar

Private Brand Continues to Grow in Europe

Private Brands Are The “New Normal”

Trends, Predictions & Prognostications – Steal Share From Restaurants

Private Brand: Prices, Promotions, Recessions & Recoveries

The State of Private Brand Coffee

How will Private Brands Respond to 12 Crucial Consumer Trends for...

Private Brands Grow as European Shoppers Demand Value

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Christopher Durham to Keynote the International Bulk Wine & Spirits Show

Today I am excited to announce that I will be speaking at the International Bulk Wine & Spirits Show (IBWSS) July 23-24 2019. The...

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Amazon Private Label (Click Bait Headline Here)

Amazon: Voice, Algorithms & Alchemy

Amazon – When is a Label not a Private Brand?

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My Private Brand was launched by Christopher Durham in late 2008 the site is the most widely read daily publication on Private Brands in the world. My Private Brand is designed to foster innovation, encourage debate and write the next chapter of brand management – Private Brand Management.
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