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Free Private Brand Baby Formula Sweepstakes

Free Private Brand Baby Formula Sweepstakes

Christopher Durham September 12, 2012 0

Very few Private Brand manufacturers actually market to or attempt to engage consumers, instead allowing the retailer owned brand to build the relationship with and affinity from the customer. Over the last few years

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Fourth Circuit Upholds $13.5m Private Brand Judgment

Fourth Circuit Upholds $13.5m Private Brand Judgment

Christopher Durham April 21, 2011 1

Private Brand manufacturer Perrigo said yesterday that an appeals court has upheld a ruling that national brand Enfamil formula maker Mead Johnson made false advertising claims against PBM, Perrigo’s Private Brand infant formula business.

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Feel The Emotional Pull of Store Brand Formula

Feel The Emotional Pull of Store Brand Formula

Christopher Durham October 19, 2010 0

The folks at PBM continue after their acquisition by Perrigo to aggressively extol the virtues of Private Brand formula. This commercial has a compelling emotional tug that should speak to budget conscious moms

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Private Brand Manufacturer Acquisition Spree

Private Brand Manufacturer Acquisition Spree

Christopher Durham July 8, 2010 0

Over the last year a curious reaction to or perhaps result of our economic woes and the accompanying Private Brand growth has been a mergers and acquisitions spree by major Private Brand manufacturers. The

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Private Brand Awarded $13.5 Million Damages from National Brand

Private Brand Awarded $13.5 Million Damages from National Brand

Christopher Durham December 2, 2009 2

This Businesswire press release details the results of the multi-million false advertising lawsuit filed by PBM Products against Mead Johnson Nutrition Company.  It will be interesting to see how this precedent impacts other National

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