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Fourth Circuit Upholds $13.5m Private Brand Judgment
Private Brand manufacturer Perrigo said yesterday that an appeals court has upheld a ruling that national brand Enfamil formula maker Mead Johnson made false advertising claims against PBM, Perrigo’s Private Brand infant formula business.
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Feel The Emotional Pull of Store Brand Formula
The folks at PBM continue after their acquisition by Perrigo to aggressively extol the virtues of Private Brand formula. This commercial has a compelling emotional tug that should speak to budget conscious moms
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Private Brand Manufacturer Acquisition Spree
Over the last year a curious reaction to or perhaps result of our economic woes and the accompanying Private Brand growth has been a mergers and acquisitions spree by major Private Brand manufacturers. The
Read More »Private Brand Awarded $13.5 Million Damages from National Brand
This Businesswire press release details the results of the multi-million false advertising lawsuit filed by PBM Products against Mead Johnson Nutrition Company. It will be interesting to see how this precedent impacts other National
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