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Free Private Brand Baby Formula Sweepstakes
Very few Private Brand manufacturers actually market to or attempt to engage consumers, instead allowing the retailer owned brand to build the relationship with and affinity from the customer. Over the last few years
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Fourth Circuit Upholds $13.5m Private Brand Judgment
Private Brand manufacturer Perrigo said yesterday that an appeals court has upheld a ruling that national brand Enfamil formula maker Mead Johnson made false advertising claims against PBM, Perrigo’s Private Brand infant formula business.
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Feel The Emotional Pull of Store Brand Formula
The folks at PBM continue after their acquisition by Perrigo to aggressively extol the virtues of Private Brand formula. This commercial has a compelling emotional tug that should speak to budget conscious moms
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Private Brand Manufacturer Acquisition Spree
Over the last year a curious reaction to or perhaps result of our economic woes and the accompanying Private Brand growth has been a mergers and acquisitions spree by major Private Brand manufacturers. The
Read More »Private Brand Awarded $13.5 Million Damages from National Brand
This Businesswire press release details the results of the multi-million false advertising lawsuit filed by PBM Products against Mead Johnson Nutrition Company. It will be interesting to see how this precedent impacts other National
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![MBD-118-MyBrand-Web-Ad1[1]](http://mypbrand.com/wp-content/uploads/2013/06/MBD-118-MyBrand-Web-Ad11.png)
