Categories
Private Label Magazine Progressive Grocer Progressive Grocer Store Brands

Stagnito Media Aquires Private Label Magazine

\"\"In a surprising turn of events Deerfield Illinois based trade magazine publisher Stagnito Media announced late Friday, October, 12 that it has acquired Private Label, Private Label International and Private Label China magazines, and their related products from E.W. Williams Publications Co., Fort Lee, NJ.

Launched by E.W. Williams in 1979, Private Label magazine under the direction of Andrew Williams was groundbreaking in the evolving private label industry. Private Label magazine and Stagnito’s Progressive Grocer Store Brands will be merged into one publication. The new title will be given the name Private Label→Store Brands. The acquisition consolidates what was a crowded three magazine market to two: PL Buyer and Private Label→Store Brands.

According to the press release:

\”We are extremely excited about the many opportunities surrounding our acquisition of Private Label magazine,\” said Steven Lichtenstein, vice president and group publisher, Stagnito Media. \”We have long recognized Private Label as a widely respected and accepted publication serving the private label/store brands market. For that reason, we have made a strategic decision to retain the best parts of Private Label magazine, merging it with Store Brands. Out of this merger will come a mega-media brand, providing the types of information and insights that will help shape the future of our industry.”

Categories
Progressive Grocer

Progressive Grocer Announces Private Brand Initiative.

\"\"In early March of this year Deerfield, Illinois based Stagnito, Inc. announced its acquisition of Progressive Grocer and its related products, along with the Retail Food Group from Nielsen Business Media, through its wholly owned subsidiary, Food Media Group, LLC. The Retail Food Group also includes three other trade publications, Convenience Store News, Convenience Store News For the Single Store Owner and The Gourmet Retailer.
According to the release from Stagnito: “We’re excited about re-entering the food industry with the acquisition of such highly recognized and respected food media brands such as Progressive Grocer, and its related products. Our goal is to introduce a new business model to the food market to take advantage of the trend towards targeted and measurable integrated media,” said Harry Stagnito, President/CEO, Stagnito, Inc.

In a move that certainly indicates the strategic direction of this new “measurable integrated media” business model Progressive Grocer announced today that it has promoted Meg Major from Executive Editor to Editor-in-Chief and hired Kathie Canning as the trade magazines Senior Editor. Canning will also be editorial director of Progressive Grocer’s Store Brands, a new print and online supplement to the brand, launching in July.

“Canning brings an industry presence, a market knowledge and journalism acumen that will help her greatly in her new roles,” said Steven Lichtenstein, VP and group publisher of Progressive Grocer

“Canning is an award-winning writer with more than 20 years of experience. For the past 13 years, she has held editorial positions with a number of trade publications, covering industries ranging from chemical processing to food and beverage retailing. She was executive editor of Refrigerated and Frozen Foods, the magazine that helped launch Stagnito Communications, years ago. Most recently, Canning was editor-in-chief of Private Label Buyer magazine, a monthly BNP Media publication dedicated to helping food, drug store and mass merchandise retailers optimize their private label programs.

\"Reblog
Categories
Progressive Grocer

Private Brand Drives Shareholder Value?

This article published in the grocery industry trade magazine Progressive Grocer presents an interesting if somewhat simplified analysis of the justification of Private Brands in a grocer\’s mix. As retailers build their brands, this category-by-category analysis of all products is certainly essential in maintaining a healthy business; however, they must begin to include the value of their own brands in the equation. Retailers can and should be building Brands as assets with value that goes well beyond the productivity of one SKU and becomes an asset on the balance sheet, driving both investor value and consumer loyalty.

\"ProgressiveLess is MoreAre Store Brands Exempt?
In an industry where retailers are dramatically changing their go-to-market strategy by trying to do more with less (simplifying their stores and revamping the center store), are store brands exempt from consideration? According to a recent Wall Street Journal article, the nation’s largest retailers are expected to decrease the assortment of items in their stores by an average of 15 percent over the next year. Even big-box stores such as Walmart are putting the pressure on manufacturers to simplify their offerings—in some cases, by as much as 30 percent to 40 percent. A question that manufacturers are afraid to ask is: How do store-brand items fit in with this new vision of de-cluttering the store?

Industry experts are finding that using one universal assortment strategy when managing store brands across all categories isn’t as productive as setting a strategy by category. Within certain categories, the assortment of store-brand items could be exempt, expanded or even contracted in the pursuit to simplify the shelf while simultaneously growing sales.

Read the entire story.

Categories
FMI Packaging Digest Progressive Grocer Trade Associations

FMI Shines the Spotlight on Private Brand

This past week the Food Marketing Institute held its first ever FMI Private Brands Summit at the Waldorf Astoria in New York City. Unfortunately I was unable to attend, so this post is excerpted from Packaging Digest.

\"plate\"
It\’s private brands\’ time to shine, says FMI speaker

Now is our moment, says Andres Siefkin, of private brand broker Daymon Worldwide, at the FMI Private Brands Summit.
Lauren R. Hartman, Senior Editor – Packaging Digest, June 18, 2009

Andres Siefkin’s presentation at the conclusion of the Food Marketing Institute’s (FMI) first annual Private Brand Summit, June 14 to June 16 at New York’s Waldorf-Astoria hotel, aimed to energize attendees as they headed back to their businesses and began rethinking their private brand strategies. From the buzz in the room at the close of his talk, the executive at Stamford, CN-based private brand broker Daymon Worldwide achieved his aim–and then some.

Through his “Our Time is Now!” presentation, Siefkin, Daymon’s vp of marketing and consumer insights, was eager to instill a “sense of urgency” in listeners as he insisted that just as private labels had evolved into private brands, so executives’ mindsets regarding private brands must evolve.

Read the entire article.

Source: Progressive Grocer, 6/17