Categories
Supermarket News

How Will 2012 Food Trends Impact Private Brand

\"\"As the end of the year approaches we have entered what I like to call the “list season” you know – top ten lists, trend lists and general predictions from all around this globe. This first list comes from the trade magazine Supermaket News. 2012 Food Trends to Watch is written by Phil Lempert The Supermarket Guru. He is the food trends editor and correspondent for NBC News’ Today show, where he reports on consumer trends, food safety and money-saving tips, as well as showcases new products. He makes monthly appearances on ABC’s The View, and has appeared numerous times on The Oprah Winfrey Show, 20/20, CNN, CNBC, Discovery Health and MSNBC, as well as on local television morning and news programs throughout the country. Lempert is also contributing editor of Supermarket News; as well as a content partner with SN which includes custom consumer surveys and other projects.   He has been profiled and interviewed by USA Today, The New York Times, The Christian Science Monitor, The Wall Street Journal, Forbes, Newsweek and Ad Age , and is interviewed by hundreds of publications each year.

How will these trends impact your Private Brands and your customers?

2012 Food Trends to Watch

2011 brought us higher food prices at unprecedented levels, crops and livestock destroyed by global weather catastrophes, nations at war over the lack of food supplies, and more food recalls from unique points of origin. Americans love their foods – in supermarkets, on television, at restaurants and now even on their mobile phones – we are a nation obsessed with food trucks, molecular gastronomy and struggling to eat as local as we can. All of which has built a foundation for what may be one of the most exciting – and game-changing years in the food world: Welcome to Food 2012.

Trend #1: Food Prices
There is little doubt that in the coming years, we will continue to see food prices rise based on environmental conditions as well as higher production costs. The costs of fuel, feed, packaging, food safety coupled with a higher demand for export all will factor into the retail price on the shelf. Many of the savings tactics most shoppers deployed in 2007 as the recession began are still being used each time they shop for groceries – using coupons, frequent shopper cards, shopping lists, shopping at non-traditional foods stores and even trading down their choices to less expensive brands are part of the regular routine. Look for consumers to shave costs by augmenting their recipes by decreasing the amount of the more expensive meats and seafood and adding more non-meat proteins that are filling and less expensive, including whole-wheat pasta, tofu, lentils, brown rice and vegetables to recipe.

Look for supermarkets to offer \”lay-away\” plans for larger purchases including holiday dinners that are tied into frequent shopper plans and offer bonus discounts (put $200 in your lay-away fund and store adds 10% bonus) and resurrect the bargain bins from the bygone department store era for deeply discounted opportunistic buys to compete with the dollar stores and outlets. Expect shoppers to use their mobile devices to calculate a price per portion cost rather than the unit price of individual products listed on the shelves. Just as the younger generation uses social networking as part of their everyday lives, expect this generation to be the \”forever frugal consumer\” using more coupons (higher than any other demographic) and searching for deals on line (63% spend 3 hours or more each week – double that of any other group). Besides saving money, perhaps this will even force Americans to finally slim down.

Trend #2: Never Shop or Eat Alone Again
The rise of food blogs has set a foundation for group food experiences. Food trucks tweet their locations and flash food raves assemble underground at midnight. And it is not about the food. It is about connection, conversation and a sense of community. It is estimated that 30% of today’s U.S. workforce is made up of independents – as a result they have a greater desire to be in a shared food experience — “let’s meet and eat” if you will.

Apps like Foursquare, GoWalla, Living Social and Yelp have shown how “group” is better than “self.” Expect to see super food apps that bring previously unknown people together with common likes; to eat, prepare and shop together. Organic and coordinated through these apps, these communities will emerge based on specific channels of food interest (e.g., Greek foods, raw foods, beef, vegetarian, gluten-free) versus the communities of old built around similar demographics or socio-economic traits.

One key to success will be embracing LoSoPhoMo — mobile marketing enhanced by the location, social and camera features of mobile devices. Expect the next app updates to include “social rewards” for these groups who shop together — much like the original concept of warehouse clubs – offering steep discounts for its members.

Trend #3: The Baby Boomers keep right on truckin’
The generation of 76 million who started turning 65 years old last year will control 52% of the total $706 billion spend on groceries by 2015 – making them the largest food influencers and purchasers. The Baby Boom generation (which comprises shoppers aged 48 to 65) is expected to have a longer average lifespan — 74.1 years for men and 79.5 years for women — and as a result are becoming more interested in those foods and beverages that offer them health and wellness benefits. Nostalgia plays a key role with this generation, and expect to see more icons such as Cheech & Chong (now hawking Fiber One), Pan Am and all 60s music tracks leading this generation to new and old brands and into the supermarket. Boomers are much more brand and store loyal. Expect supermarkets to cater to the Boomers, not only by offering the foods, beverages and services to satisfy their growing interest (and need) for health — but to take a good look at the physical shopping experience, to make sure that the aisles are wide, to lower the shelves and most importantly to make them feel welcome and respected.

Read the entire article to see all 12 of the trends.

Categories
Private Label Magazine

Private Label Magazine Launches New Publication in China

\"\"Trade publication Private Label magazine, which has provided information on the industry for over 30 years, yesterday announced its newest addition, Private Label China magazine. The new publication will debut at the Shanghai Private Label Fair from December 7-9, 2011. The magazine will cover the Chinese and surrounding Asian Private Brand markets and contain articles written in Mandarin and translated into English, which are contributed by local experts and international retail analysts.

The Shanghai Private Label Fair is organized by PLMA (Private Label Manufacturers Association) and ISPC (Shanghai International Sourcing Promotion Center) and is located the Shanghai Mart Exhibition Center, Shanghai, China. Representatives from Private Label magazine will be at the show and will be presenting the magazine, which can be found on display at Stand A33 and available throughout the Shanghai Private Label Fair. The magazine\’s website www.privatelabelchina.com launches December 5 and contains a PDF of the first issue along with instructions on subscribing to future digital and print editions.

“With a current market share of approximately 3-5%, the upside growth potential for PB in China is staggering,\” says publisher Phillip Russo. “A growing middle-class, ever more efficient infrastructure, and international cooperation are the elements needed to catalyze this growth, and they are all in place. Private Label China will chronicle developments, ask questions, seek answers, and most of all, share the knowledge.”

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Categories
CBX Michael Osborne Design Private Label Buyer

Private Brand Design Excellence Awards

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Sam’s Club Daily Chef Premium Quality Elbow Macaroni was named the best of show in PLBuyer’s Design Excellence Awards this past Monday evening. The award was accepted by Maurice Markey Vice President, Private Brands of Sam\’s Club, Sonya Gafsi Senior Director, Private Brands of Sam\’s Club and Dennis Whalen,  VIce President of Michael Osborne Design.

The package, designed by Michael Osborne Design, also won as the best in the On-Shelf category. Osborne and Sam’s Club also captured a top prize in the baby care category with its design for Sam’s Club’s Simply Right Baby Formula and won the refrigerated national brand equivalent category with its design for Sam’s Club’s Artisan Fresh Artichoke Spinach Dip.

Other winners included The Fresh Market’s chocolate bars in the on-shelf premium category; Mariano’s Vero coffee in the premium beverage category; Spartan Stores Spartan Ice Cream in he frozen national brand equivalent category; Pharmaca Integrative Pharmacy for its Pharmaca Hand Soaps in the health and beauty care category; CBX and Walgreens for its Pet Shoppe line in the pet care category.

International winners included Watt International, Toronto, for its design of Canadian retailer Longo’s value line for frozen foods and its design of Canadian retailer Zellers’s Sentiments line of women’s items in the beauty and cosmetics category. South Korea’s Lotte Mart won in the eco category with its Smart Eco facial tissue. International design consultancy P&W won for both Tesco and Fresh & Easy work.

Fourteen category winners were announced by PLBuyer Publisher Brion Palmer at a special awards ceremony Monday evening held in conjunction the annual Private Label Manufacturers’ Association trade show. PLBuyer assembled a panel package design experts to judge the more than 100 entries it received in the contest, which was completely redesigned itself this year. Look for all the winners in this months magazine.

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Categories
AdAge

You need to turn a moment into momentum and momentum into a movement!

\"\"Private brands often suffer from me too, from advertising and marketing envy, with Private Brand Manager all to often longing for  the big marketing spends they left behind at the CPG’s…

This article was a guest post by will.i.am of the Black Eyed Peas for the advertising trade magazine AdAge – Retailers should take note, they have the advantage in the challenge he puts forth.

“You need to turn a moment into momentum and momentum into a movement…
that can\’t be done with 30-second commercials…
you need to create conversations with your customers…
so I say, MAKE CONVERSATIONS NOT ADS…”

You own the package, you own the in store conversation, you must own the social conversation… and ultimately the realtionship!

What Does \’Communiting\’ Mean???

Musician will.i.am Challenges Marketers to \’Make Conversations, Not Ads\’

whatever you think about the future of business…

whatever you think your brand means to the masses…

whatever your strategy is for marketing to youth…

one thing is certain…

we are in the midst of a major shift…

In some ways it\’s like we\’re back in the 1600s when everybody was racing to discover the new world…

google is the french…

twitter is the spaniards…

facebook is the english…

microsoft is the dutch…

freakin\’ apple is the portuguese…

the ocean is the internet and computers and software are the ships…

and they are all sailing to find and conquer new land…

the shift is happening everywhere…

in politics all over the world…

in the corporate realm…

in entertainment…

in manufacturing…

businesses and brands have to ask:

why is it happening???

what caused it to happen???

if you don\’t ask you won\’t be able to stay relevant when the energy of change is finished…

New times call for new thinking…

looking to the past is no way to secure a future…

look at the movies:

there\’s a new \”planet of the apes,\” a remake of \”conan the barbarian…

while on TV, there\’s a new \”charlie\’s angels,\” and a new \”hawaii five-0\”…

it\’s as if we aren\’t imagining anymore…

where have all the creative minds vanished to…

or…

who stop investing in the dreamers???

the music industry is still selling plastic discs…

also known as albums when today\’s music fans buy or listen to songs on the net or streaming to their phones…

today is all about accessing the physical representation of collective consciousness.

before…

collective consciousness was a concept…

now…

it\’s on your smartphone and it\’s called twitter…

twitter is a physical representation of collective consciousness where you can tap into the consciousness of millions…

you don\’t have to guess what\’s on the minds of people today…

people are connected…

to stay relevant, you or your business or your brand need to be part of the connection…

you need to be part of the conversation…

or start conversations…

Read the entire article

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Categories
The Dieline

The Dieline Package Design Conference Call for Speakers

\"\"The package design megasite the Dieline is currently reviewing potential candidates for The Dieline Package Design Conference + Expo 2012. The conference will be held in Boston June 22, 2012 through June 25, 2012. If you\’d like to be considered, please email Ivan@Dielinemedia.com with your bio, and topic. Thank you!

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