grocery Private Label Magazine

Private Label Magazine Announces 2012 Leadership Awards

\"\"The editors of the trade publication Private Label magazine have announced the retail winner’s of their publications 2012 Store Brand Leadership Awards and 2012 Store Brand Retailer of the Year Award.

This year’s Store Brand Leadership Award recipients include:

  • Costco Wholesale Corp., Issaquah, WA, for the Wholesale Club Segment,
  • CVS/pharmacy, Woonsocket, RI, for the Drug Store Segment,
  • Dollar General Corp., Goodlettsville, TN, for the Discount Store Segment,
  • Kroger Co., Cincinnati, OH, for the Supermarket Segment
  • Navarro Discount Pharmacy, Medley, FL, for the Specialty Store Segment.

Kroger has been selected as Private Label’s overall 2012 Store Brand Retailer of the Year Award recipient that is drawn from one of the five 2012 Store Brand Leadership Award winners based on the retail segments listed above.

Award Criteria
The Store Brand Leadership Awards and Retailer of the Year program is dedicated to honoring North American retailers for their noteworthy contributions to the growth of store brand products in the consumer marketplace.

The above retailers have been selected from nominations submitted by the readers of the magazine based on one or more of the following store brand criteria:

  1. Product Innovation
  2. Packaging
  3. Marketing — including Advertising and In-Store Merchandising
  4. Employee Involvement
  5. Quality Assurance

Company profiles of the recipients will appear in the upcoming Private Label July-August 2012 issue.


Ad Age Spotlights The Retail Revolution & Private Brands

\"\"This week’s issue of the venerable advertising trade magazine Advertising Age puts a spotlight on retail with a red cover featuring the Target dog complete with a bull’s-eye on one eye, the Walmart asterisk on the other and a Kohl\’s dog tag. The more than a dozen articles cover everything from multicultural issues to our favorite subject Private Brand. The article on Private Brand, “Private Brands Evolve From Generics to Must-Haves” presents an interesting twist to the now familiar store and weaves together a story that takes Private Brand well beyond packaged goods to include Target and Kohl’s where Private Brands account for more than half of the product portfolio. According to the article:

The private-brand concept has been a consistent driver of sales for discount retail giants for decades, but over the years it has been adapted to suit shifting consumer demands. Today, private brands have evolved from generic value products into must-have exclusives at many discounters, and marketing budgets played a big role in that evolution.


It started with that wardrobe staple: jeans, or as they used to be called, dungarees. In the \”60s and \”70s, private brands were essentially private-label generics, many of which started in the denim category. Value gave retailers an edge — that is, until every store began to offer the same value brands at the same prices. In the \”90s, however, the concept of new and exclusive private brands took off when retailers learned that \”value\” can also be defined as having distinct products that serve as differentiators, driving store traffic and loyalty.

Read all the articles:

Progressive Grocer Store Brands

Enter the 2012 Store Brand Packaging Awards!

\"\"Progressive Grocer Store Brands magazine is looking for the “best of the best” in new Private Brand packaging — packaging that not only looks beautiful and functions well, but also does a great job in conveying the product’s message to consumers.

The winning package designs will be covered in the June 2012 issue of Progressive Grocer’s Store Brands.

ENTRY DEADLINE: March 30, 2012.


  1. To be eligible for judging, the product packaging must have been introduced to retail shelves between April 1, 2011, and March 1, 2012. The packaging must be for a retailer’s store brand product. Both new store brand products and existing store brand products with a new packaging design are eligible for entry.
  2. Only retailers (representing the grocery/supermarket, mass merchandise, drugstore, c-store, club store and dollar store channels), packaging designers and certain wholesalers may enter products for judging.
  3. Entrants must print out and complete one entry form for each new product or new product line entered.
  4. In addition to the entry form, entrants must mail the packaged product (or just the packaging, in the case of perishable products) to Progressive Grocer’s Store Brands for judging. When entering an entire new product line, entrants should mail a representative sample — not the entire line.
  5. Entry forms and products should be submitted to:
    Randy Hofbauer
    Managing Editor
    Progressive Grocer’s Store Brands magazine
    Stagnito Media
    570 Lake Cook Rd., Suite 106
    Deerfield, IL 60015
  6. The deadline for entry is March 30, 2012.
  7. The packaging will be judged by the editors of Packaging Digest magazine at UBM Canon, who collectively have almost a century of experience covering the packaging industry.
  8. Please direct any questions related to the contest to Randy Hofbauer, at 224-632-8240 or


Private Label Buyer

Safeway’s Joe Ennen to Speak at PLBuyer June Private Label Conference

\"\"Safeway Senior Vice President of Consumer Brands Joe Ennen will be a featured keynote speaker at PLBuyer’s inaugural Private Brand conference, Private Label: the Next Generation, June 5-7 in Chicago.

Ennen will address how retailers can think like national brand owners in marketing, merchandising and selling their private labels. He’ll also be presented, on behalf of Safeway, with PLBuyer’s Private Label Retailer of the Year Award. Safeway was chosen as the magazine’s 2012 retailer of the year because of its brand-like approach to promoting its Private Brand, such as its use of an integrated marketing campaign to back its Open Nature line.

Speaking with PLBuyer for its January cover story on Safeway, Ennen described how Safeway has blended existing Private Brand talent with new talent brought in from a variety of CPG companies.

“It’s really about the infusion of new ideas,” Ennen says in that story. “It’s about [considering and implementing] best practices from other companies and other industries. We’ve hired a significant number of people from CPG as well as created opportunities for people within the organization to move onto the consumer brands team.”

Other retailers, such as Weis Markets, Price Chopper and Family Dollar, also will have private label executives speaking at the conference, which also will include attendees taste-testing a wide range of private label foods and beverages.

The Dieline

Registration Opens For 2012 The Dieline Package Awards

\"\"This week package design blog The Dieline announced the official start of the 3rd Annual The Dieline Package Design Awards, 38 winners across 12 different categories will be awarded a 1st, 2nd, or 3rd place Dieline Award, and the highest scoring project will receive a one-of-a-kind “Best of Show” award. An “Editor\’s Choice” award will also be given out, handpicked by Andrew Gibbs, Editor-in-Chief of The Dieline.

Although the competition does not have Private Brand Exclusive categories Private Brands over the last few years Private brands have fared really well. Past retail winners have included: Fresh & Easy, Waitrose, Homebase and Amazon.

The Dieline Package Design Awards are judged by a highly esteemed panel of 10 industry experts, and awarded based on quality of Creativity, Marketability, and Innovation.

The judging panel includes:

Register before February 1st, to take advantage of the Early Bird rate of $95.  The full rate registration of $115 will be applied on February 1st.

Want to know more?  Visit The Dieline Package Design Awards