grocery Private Label Buyer

Private Brand Continues to Climb

\"Trend\"Private Brand sales for the four weeks ending June 16 continued their steady progression up, even as they remain behind sales a year earlier, according to the PLBuyer Index, presented by IRI and Retail Systems Research.

The PLBuyer Index was 98.2 for the period, up from 97.8 four weeks earlier. Private label\’s share of revenue is down 18 basis points from a year ago, but the index has risen in four consecutive periods.

\"PLBUYERThe index — compiled from data gathered from total U.S. multi-outlet supermarkets, drugstores, mass-market retailers, military commissaries and select club and dollar retailers — measures the health of the private label industry each month. Analysis from RSR provides context to the information and the framework for creating the PLBuyer Index.

Index numbers above 100 show growth in Private Brand revenue share year-over-year, while those below 100 show declines.

In the latest period, private label and national brands raised prices, but national brands grew unit sales while private label unit sales were flat. Private label\’s share of total store revenue was 17.3 percent, flat from a year earlier.

\"PLBUYERFor a look at historical charts of the total store index and each category for the past five months, click on the PDF below.

Click to see PDF.

grocery Private Label Buyer

WIN FREE Tickets to PLB360 The PLBuyer Conference

\"PLThe PLBuyer conference PLB360 is only a few weeks a wayJune 11-13, 2013, at the Intercontinental Chicago O’Hare, if you are not registered I encourage you to do so – it will be a great event.

My Private Brand is proud to partner with PLBuyer to offer two FREE conference registrations. The first 100 readers who submit their name, job title, company, email address and phone number will be entered into a drawing to win two (2) FREE conference registrations. The free conference registrations do not include those who have previously registered. Names will be drawn Monday, May 20, 2013 at 5:00pm CST. Send entries to

At the conference you will learn how to turn insights into action, with data and analysis of trends in private label as well as a look at what is working on shelves for retailers today. There is a store tour of the new Walgreens flagship store in Chicago, product evaluations of private label items, and the presentation of Category Colonel awards to the top suppliers in the industry.

Top reasons to attend:

  • Sam’s Club shares what it takes to launch its health and wellness brand.
  • Learn how Walgreen’s optimized its private brand business.
  • Gain insights into the effects of the economic recovery on private label brands.
  • PLBuyer’s new research in private label unveiled.
  • Learn the success behind dollar stores.
  • Understand private label shopping patterns.
  • Network with industry peers in a relaxed business setting.
  • Discover global trends in private label.


Private Label Buyer

PLBuyer Adds Key Staff Positions


Private Brand trade magazine PLBuyer today announced the addition of Douglas Peckenpaugh to the position of executive editor, and Frank Prokos to the position of Midwest business development manager.

Both of these new additions to the team will work on all aspects of PLBuyer’s products and service including:  PLBuyer’s magazine and website, the PLB/360 Retailer Conference, the PLBuyer Superstore the Category Colonel Awards program, and the Design Excellence Awards program.

“We are very excited to bring Doug and Frank onboard,” said Todd Tamcsin, publisher for PLBuyer. “They both bring great insights and experience to our team as we continue to innovate by offering new private-label resources and tools for retailers.”

Throughout his 20-year career, Peckenpaugh has followed food from farm-to-fork in many important categories, including agriculture, aquaculture, chain restaurants, other foodservice, food manufacturing, retail food R&D, supermarket and grocery. He most recently served as editor-in-chief of Perishables Buyer magazine and was previously director of content for Virgo Publishing. In his role as executive editor of PLBuyer, Peckenpaugh will be responsible for content on all of PLBuyer’s various platforms.

Prokos brings a combined 20-year history from the foodservice, wholesale/retail distribution, and specialty food retail categories. Frank most recently served as publisher of Perishables Buyer magazine, and he brings a strong working knowledge of retail category management. In Frank’s new role as Midwest sales manager, he will be responsible for developing marketing programs that drive value and connect private label suppliers and retailers.


grocery Private Label Buyer

PLBuyer’s Announces Design Excellence Awards


The second year of trade magazine PLBuyer’s Design Excellence Awards brought in more than 100 submissions over 16 categories. In mid September I had the privilege to judge the contest along with Lindsey Hurr of Immotion Studios, Todd Maute of CBX, and Dennis Whalen of Michael Osborne Design.

Voting was based on the following attributes for each product’s packaging:
Shelf Impact: The product visually stands out on the shelf versus competitors or effectively borrows the equities of the national brand (if this was the intended design strategy).

Relevancy: The package design ‘speaks’ to the target shopper (e.g. mom) and consumer (e.g. kids, dad, etc.)

Benefit/Appeal: The package conveys the right purchase drivers for the category and/or quality tier. For example, appetite appeal (food), efficacy (OTC), strength (garbage bags), etc.

Quality Positioning – The design reflects the intended quality position. For example, value tier should not over-promise and premium should look premium, etc.

Aesthetic Acumen: The overall design is well thought out, demonstrating effective use of font, image, layout and color.

Retail finalists included:

  • Wegman’s
  • Rexall
  • Navarro Discount Pharmacy’s
  • Biggby Cafe
  • Fred’s
  • Walgreens
  • Shaws
  • Costco
  • Topco
  • Loblaws
  • Fresh & Easy Neighborhood Market
  • Whole Foods Market
  • Norgesgruppen
  • Walgreens
  • Lowe’s
  • Pharmaca
  • Acme
  • Jewel
  • Overwaitea Food Group
  • Tesco UK
  • The Fresh Market

Pick up this months issue of the magazine to see all the winners.

Private Label Magazine Progressive Grocer Progressive Grocer Store Brands

Stagnito Media Aquires Private Label Magazine

\"\"In a surprising turn of events Deerfield Illinois based trade magazine publisher Stagnito Media announced late Friday, October, 12 that it has acquired Private Label, Private Label International and Private Label China magazines, and their related products from E.W. Williams Publications Co., Fort Lee, NJ.

Launched by E.W. Williams in 1979, Private Label magazine under the direction of Andrew Williams was groundbreaking in the evolving private label industry. Private Label magazine and Stagnito’s Progressive Grocer Store Brands will be merged into one publication. The new title will be given the name Private Label→Store Brands. The acquisition consolidates what was a crowded three magazine market to two: PL Buyer and Private Label→Store Brands.

According to the press release:

\”We are extremely excited about the many opportunities surrounding our acquisition of Private Label magazine,\” said Steven Lichtenstein, vice president and group publisher, Stagnito Media. \”We have long recognized Private Label as a widely respected and accepted publication serving the private label/store brands market. For that reason, we have made a strategic decision to retain the best parts of Private Label magazine, merging it with Store Brands. Out of this merger will come a mega-media brand, providing the types of information and insights that will help shape the future of our industry.”