All Other General industry

The Hidden History of U.S. Private Brands Revealed

Recently, My Private Brand added a new page to the website: the Intelli-store. As grand openings went, ours was pretty tame. There weren\’t dancing bears, or helium balloons. There might have been a glass of champagne. We introduced the store by introducing MPB SIGHTLINE, our strategic look at Walmart\’s Private Brand portfolio, which has been well received at recent tradeshows.

If you\’ve visited the store recently, you\’ve probably noticed our second offering: MPB Hidden History of U.S. Private Brands. Whether you\’re looking for inspiration for your next venture, or looking for a history of 100 years of Private Brands, this is the book for you. Perhaps most notable, MPB Hidden History focuses on non-grocery brands so there\’s not a soda or cookie to be found within these pages. Instead, it\’s filled with the rich history of retailer-owned brands beyond packaged goods.

Within these pages, MPB reminds us that being a Private Brand isn\’t a bad thing. In fact, some of the most loved brands today began as Private Brands. It\’s brands like Levi\’s and Craftsman that remind us being a Private Brand doesn\’t mean we can\’t create something iconic that consumers will respond to heart and soul.

MPB Hidden History is a great tool for sharing your vision for your company\’s Private Brand strategy with non-Private Brand departments and reminding them that many of the brands they buy today came from humble beginnings, but with the support of their parent company, grew to become household names.

You can learn more about both MPB SIGHTLINE and MPB Hidden History of U.S. Private Brands at our Intelli-store. And be on the lookout for new offerings in the coming months.



ECRM Schedules Two 2012 Private Brand Events

\"\"Retail business solution provider, Solon, Ohio-based Efficient Collaborative Retail Marketing (ECRM) will hold two Private Brand focused Efficient Program Planning Sessions (EPPS) this spring. The Private Brands Food EPPS will takes place April 16-19 at the Marriott Napa Valley Hotel & Spa in Napa, California and the Private Brands Health & Beauty Care EPPS will be held May 6 – 9 at the Marriott Miami Biscayne Bay in Miami, Florida.

These events are traditional one-on-one meetings between manufacturers, retailers and distributors to review new items, marketing initiatives and strategic direction. For more information, visit


Brand or Private Brand?


This nice overview of Private Brand was posted on the blog BrandSTOKE written by Kirk Phillips, Principal at Conrad | Phillips | Vutech

Private labels: the new brands?

Retail trade media is abuzz over the hypothesis that consumers will shift their loyalties permanently to private labels after the recession.

Private labels have been around since the late 1800s, but consumer attitudes toward them are changing, perhaps even faster due to the downturn.
More than 30% of consumers polled are now “buying more store brand products” compared to a year ago, according to research conducted by the Private Label Manufacturers Association.

Is there really a sea change? Here are some perceptions and realities to consider:

Read the entire post.


Private Brand more than just \”FOOD\”


The investment blog Motley Fool takes an interesting look at Private Brand, with nods to Walmart, Kroger, Costco and Whole Foods.

Private Labels Are No Laughing Matter

In the cult classic flick Repo Man, all products were generic, with labels that read \”BEER\” or \”FOOD.\” Funny, yeah, but when the movie came out in 1984, the ugly recession of the early \’80s was fresh in people\’s minds, and stores really did carry cheap products with plain white labels and self-explanatory names. Since then, store-brand goods have increased in quality, removing much of their old stigma. Once viewed with derision, these low-priced, \”private label\” wares are now making a comeback on many grocers\’ shelves.

Read more of Private Labels Are No Laughing Matter

Daymon Worldwide General

Kipplinger Looks for Continued Growth of Private Brand

The Kiplinger Resource Center takes a nice look at the state of Private Brand and its growth in the lagging economy. The article includes quotes from Neil Stern, a senior partner at McMillan Doolittle; Krista Faron, senior new product analyst at Mintel; Jim Hertel, a managing partner at Willard Bishop as well as Milt Sender, the chairman of Daymon Worldwide.

Frugal Shoppers Are Here to Stay

When the recession ends, private-label sales growth will continue…but at a slower pace.

\"MiltThe strong sales growth in cheaper private-label goods is likely to last. Growth in sales of store brand products will continue to outpace gains in national brands even after the recession, particularly at drugstores, mass merchandisers, dollar stores and warehouse clubs. And stores will expand their private-label offerings across the board, from premium store-exclusive products down to the cheapest national brand copies of well-known brands.

Read more of Frugal Shoppers Are Here to Stay