grocery Topco

Topco Salutes Retail Members For Outstanding Marketing Of Private Brands

\"b-leve\"Elk Grove Village, Illinois based Topco Associates announced today its annual Corporate Brand Marketing Award winners – each of which has shown a true commitment to promoting Topco brands.

\"topco“I want to congratulate these members for their top-notch marketing efforts,” said Glenn Backus, Topco Senior Vice President, Center Store Program Management and Innovation. “They have shown leadership by showcasing corporate brands in a variety of innovative ways. Their effective marketing campaigns highlight the quality and value that each of these brands provide to shoppers.”

Topco’s Corporate Brand Marketing award recipients are:

  • Best-in-Class Value Merchandising Award: Bi-Lo HoldingsWinn-Dixie brought the Clear Value brand to life as its opening-price-point solution through effective wall-of-value merchandising.
  • Best-in-Class Merchandising Award: Brookshire Grocery Co. – Brookshire’s demonstrated its commitment to growing its store brand water program through a great summer promotion that included free 15-packs for associates, a buy-one-get-one-for-a-penny special offer, in-store coupons, cross promotions, direct truckload deliveries to stores and special displays.
  • Best-in-Class Brand Merchandising Award: Hy-Vee, Inc. – Hy-Vee launched the b∙lēve premium beauty care brand in June 2012 with creative and dramatic in-store merchandising. Hy-Vee held a major kick-off with store management teams, developed a special sample launch kit and branded the beauty care department as b∙lēve in its flagship store in Urbandale, Iowa.
  • Best-in-Class Introduction Award: Roundy\’s Supermarkets, Inc. – Roundy’s introduced the natural and/or organic Full Circle brand in its Mariano\’s stores, using attention-grabbing in-store displays, product demonstrations, full-page print ads and Roundy\’s associate education.
  • Best-in-Class Marketing Award: Tops Friendly Markets – Tops, using a mix of introductory ads, store banners and shelf talkers, aggressively promoted its new Valu Time offerings, resulting in an impressive increase in unit and dollar sales.
  • Best-in-Class Category Merchandising Award: United Supermarkets – United has reimagined its baby aisle and consumers have responded, resulting in significant GM and diaper unit sales increases. United has made baby a destination category.
  • Best-in-Class Community Service Award: Bi-Lo Holdings – Through its PAWS \”Feed the Love\” pet food drive, BI-LO to date has donated more than 85 tons of pet food to local food banks while also driving sales and building PAWS brand equity. Feed the Love is one of BI-LO\’s most successful programs.

Members received their awards at Topco’s Center Store Sales & Merchandising Conference, which was held May 20 to 22 at the Renaissance Convention Center in Schaumburg, Ill. More than 1,100 attendees, including representatives from 48 members and over 170 supplier companies, participated in the major private label event. Topco and its vendor partners showcased a wealth of Health and Beauty Care, General Merchandise, Grocery, Frozen, Dairy/Bakery and Pharmacy offerings to help drive sales for association members.

During the show, Topco also honored its top supplier partners for their great work in support of Topco and its members. Each of the following companies received a Supplier Award of Excellence:

  • Dairy: Grassland Dairy Products, Inc.
  • Frozen: Echo Lake Foods
  • GM: Pet Factory
  • Health & Beauty Care: Mueller Sports Medicine, Inc.
  • Grocery: Massimo Zanetti Beverage USA
  • Grocery Non-Foods: Reynolds Consumer Products Inc.
  • Pharmacy: PRS Pharmacy Services
  • Quality Assurance: Bay Valley Foods, LLC


grocery Topco

Topco Feeds The Hungry With Full Circle + Project 7

\"FullElk Grove Village, Illinois based Topco and its Full Circle brand are partnering with Project 7 to offer an exciting new co-branded line of food and beverage products. Beginning this month, Topco will roll out 26 great items in its members’ stores across the country, including bagged granola, granola bars, cobbler bars, coffee and tea. These  items will not only come with the promise of quality but will also allow consumers to help feed the hungry in their communities through Project 7’s Feed the Hungry initiative. Project 7 makes everyday products that give back to seven areas for good around the globe.

“Full Circle and Project 7’s co-branded products are a perfect solution for shoppers looking for great-tasting food and beverages,” said Glenn Backus, Topco Senior Vice President, Center Store Program Management and Innovation. “Families will be able to enjoy these quality goods and, at the same time, make an impact in their communities.”

\"FullFull Circle is committed to improving the quality of life of its consumers and is proud to join forces with Project 7 in the fight against hunger. With every purchase of a Full Circle + Project 7 product, a portion of the proceeds is contributed to local organizations dedicated to serving those affected by hunger. For example, the purchase of just one can of Full Circle + Project 7’s delicious organic, whole bean coffee will help provide two meals to people in need. This revolutionary movement is turning the way consumers buy everyday items into an act of giving back. In 2012, Project 7’s Feed the Hungry initiative helped provide more than 641,000 meals in the United States and that number will only grow more impressive working with Full Circle.

“The new Full Circle + Project 7 products are terrific,” said Project 7 CEO and founder Tyler Merrick. “We are thankful for Topco’s leadership and for this special opportunity to partner with the Full Circle brand. The social good that will come from the sale of these great items serves both families and their communities.”

To learn more about Project 7 and Full Circle’s co-branded food and beverage products, please visit

Associated Wholesale Grocers grocery Immotion Studios Marketing Management Inc (MMI)

AWG Goes Gourmet With Superior Selections

\"\"Kansas City, Kansas based Associated Wholesale Grocers, Inc. (AWG) is bringing fine dining home with their new Superior Selections Private Brand. According to the press release: the impressive menu of products will delight even the most finicky foodies while making gourmet deliciously affordable.

Now consumers won’t have to dine out to get outstanding taste, quality, and value. It’s in every bite, dash, and drizzle. With over 100 items spread out across more than 30 different product categories, Superior Selections is the new affordable premium choice for discerning customers who want restaurant quality taste in the comfort of their own kitchens.

“We wanted to offer our customers a gourmet line of products without the gourmet price tag,” said Scott Richey, Executive Director of AWG. “From creamy rocky road to bold balsamic vinegar, Superior Selections has something for every member of the family and every meal of the day—casual, fancy, or somewhere in-between. And it’s that breadth of selection, quality, and affordability that makes this private label brand truly superior.”

Fort Worth, Texas-based design studio Immotion Studios created the design, photography and marketing materials for the Superior Selections line of products.  The brand will hit shelves this May and include delicious favorites and daily staples such as: coffee, rice, European Soda, pasta, dried blueberries, and chocolate chip cookies. Learn more about the brand by visiting:


Randy Skoda Named President, CEO of Topco

\"\"The Board of Directors of Topco Associates LLC announced today that it unanimously approved the appointment of Randall J. “Randy” Skoda as the company’s President and CEO. Skoda, 49, has served as Interim President and CEO since December of last year. “Speaking on behalf of the board, we are excited about the leadership and experience Randy brings to his new role,” said Steve Smith, Topco’s Chairman and K-VA-T Food Stores, Inc. President and CEO. “Given the economic realities facing consumers and the grocery industry, the strategic importance of Topco to its food-industry member-owners has never been greater. Randy’s extensive knowledge of Topco and the grocery industry will help drive more value for each of Topco’s 51 members as well as take this great organization to the next level.” Skoda has been a key member of Topco’s management team for more than 10 years, holding a number of roles with increasing responsibility. Prior to being named the Interim President and CEO in December, Skoda served as Executive Vice President for more than four years. In that role, he oversaw Topco’s program management, product and brand development, innovation and not-for-resale groups. Skoda has also served as a member on the NuVal LLC Board of Directors since the company’s inception in 2008.


Pamela Boynton Appointed Chief Strategy Officer of Federated Group

\"\"Arlington Heights, Illnois-based sales and marketing company Federated Group announced this week the appointment of Pam Boynton as its new chief strategy officer.

In 2011 she was selected as one of trade magazine Progressive Grocer\’s Top Women in Grocery due to her innovative approach to building new business in Private Label and integrating brand building strategies.

Boynton will work with the board of directors to develop and market the company’s Private Brand products. She will also be tasked with developing new business in both traditional and non-traditional food channels.

Before joining the Federated, Boynton worked as vice president of Private Brands for Acosta Sales & Marketing.  She also has served as director of marketing at Daymon Worldwide where she worked with H-E-B on its private labels.  In the national brand space, she served as president for Mrs. Smith\’s Bakeries, a division of Flowers Industries.  She began her career as brand manager for Tyson Foods.