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FMI Convenes Private Brand Summit

Private Brand TV Commercial from Belk

A Private Brand Conversation with Eli Getson – #PBMchat

Open NAture on the Road With Nancy Cota

Mike Kitz, VP of OfficeMax Brands to Speak at Private Label Impact Conference

Private Brand Governance: The Next Frontier

Private Brand: Your Customers Have the Answers

Design: Giving Voice To The Private Brand – Harry Pearce, Pentagram

Innovation: the Next Challenge for Private Brands.

Private Brand Drives Michaels 2Q Profitability

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Christopher Durham to Keynote the International Bulk Wine & Spirits Show

Today I am excited to announce that I will be speaking at the International Bulk Wine & Spirits Show (IBWSS) July 23-24 2019. The...

Let’s connect at PLMA in Amsterdam

Amazon Private Label (Click Bait Headline Here)

Amazon: Voice, Algorithms & Alchemy

Amazon – When is a Label not a Private Brand?

My Private Brand is a news site. It is unaffiliated with any retailer or private brand.

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My Private Brand
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My Private Brand was launched by Christopher Durham in late 2008 the site is the most widely read daily publication on Private Brands in the world. My Private Brand is designed to foster innovation, encourage debate and write the next chapter of brand management – Private Brand Management.
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