Daymon Worldwide grocery

Fresh Direct Partners With Daymon for Growth


Internet grocery shopping service FreshDirect has engaged Stamford, Connecticut based Daymon Worldwide to support FreshDirect’s premium Private Brand portfolio and compliment the company’s current fresh-inspired online product offerings and chef-made options.

“Daymon Worldwide’s retail branding expertise, plus its sourcing and logistics capabilities, made them the best partner to support FreshDirect’s private brand growth,” says FreshDirect Senior Vice President of Merchandising Tim Milano.   “This will better position us to meet increasing consumer demand for fresh, healthy, convenient choices for our customers.”

FreshDirect’s currently sells more than 6,000 fresh food and grocery items to more than 250,000-plus consumers throughout the New York City and Philadelphia metropolitan areas.

“We’re thrilled to partner with FreshDirect to leverage the company’s strong equity as a trusted purveyor of fresh, quality products,” said Carla Cooper, chief executive officer of Daymon Worldwide.

Daymon Worldwide global Netherlands

Jumbo Supermarkten Partners with Daymon

\"Jumbo\"Dutch retailer Jumbo Supermarkten is subcontracting their private label management to US broker Daymon Worldwide. More importantly, they\’ve asked their own brand suppliers to pay a portion of the costs.

It is anticipated Daymon Worldwide will boost Jumbo Supermarkten’s Private Brand penetration to 40% and facilitate management of the process, which the retailer claims will benefit its suppliers. The benefit comes at a cost though, as the retailer asks its Private Brand suppliers to pay 3% of sales. Effected suppliers are reported to be furious and claim they can\’t cover a 3% increase.

Suppliers for Jumbo’s C1000 banner are also reported to be affected. Existing contracts are not affected by the change. Seventeen Daymon employees will be placed at Jumbo headquarters.



Daymon Worldwide

Daymon Releases 2013 & Beyond Global Retail Trends

\"2013Daymon Worldwide released its all inclusive list of thirteen “Global Retail Trend Predictions for 2013 and beyond, offering  intelligence gleaned from its international team of retail and insights associates.

  1. NoGo – First it was BoGo, now On-The-Go has been taken to a whole new level of convenience with NoGo as retailers bring their goods to consumers, wherever they may be, from parking lots to playgrounds.
    Drive-by options will increase and complement mobile ordering options, such as special parking lot bays that allow consumers to enter a code for direct-to-trunk delivery of grocery items on the way home from work instead of having to schedule home delivery.
  2. Medical Mayhem – Shoppers will bring DIY to pharmaceuticals with a broad variety of retailers providing online diagnosis, in-store clinics linked to local doctor offices and a rise in homeopathic foods and solutions for common ailments.
    With economic and rising health care costs, preventative health and wellness is top-of-mind for consumers. On-site nutrition, health and lifestyle experts also will be available to provide immediate guidance.
  3. Beyond Four Walls – Floating supermarkets, roving restaurants and convenience stores on wheels will make it easier than ever for consumers to get what they want, when they want it – even if they’re living in a remote fishing village along the Amazon River.
    Retailers, national brands and food purveyors will continue to make their products and services more accessible to the masses outside of brick and mortar operations. Digital connectivity will be leveraged to facilitate daily interaction, from exclusive sampling offers and menu specials to the fastest routes to a favorite limited-availability item.
  4. “Un-Manned” Marketplace A growing number of retailers will leverage new technology that enables consumers to make purchases anytime, anywhere and to sell more of their goods without the aid of paid employees.
    Beauty product kiosks with automatic payment options, mobile scanner-enabled grocery shopping and 24-hour C-stores with vending machine product offerings are just a few examples of consumer empowerment to make even more convenient purchase decisions.
  5. Backyard is Better – Despite increased social media use, consumers still desire more personal ties to their local communities and shopping experiences.
    Retailers and restaurants looking to drive loyalty will provide opportunities for their consumers to support neighborhood businesses, farmers and organizations. Store parking lots will take center stage as a venue for engagement, helping retailers to increase and encourage future sales and visits.
  6. New Retail Currency– New technologies will eliminate the need for using cash and credit cards to pay for goods and services.
    Instead, consumer-controlled payment methods, such as the swipe of a loyalty card or mobile phone scan, will make the process more convenient, quick and cost-efficient for both businesses and shoppers. By implementing these new payment options, retailers, in particular, can reap the benefits of bypassing hefty bank-imposed transaction fees.
  7. Be-Cause – Consumer desire for more ecological, waste-free products and services at affordable prices, matched with retailer focus on consumer engagement, will drive the development of more socially responsible concepts, service models and innovations.
    Consumers will be invited to customize or create their own greener products and services, from recipes for home-brewed versions of their favorite beers to supporting local rooftop gardens. Overall concern for the environment will also fuel the popularity of recyclable packaging and in-store “refill” shopping options.
  8. Chef In The Kitchen – Retailers will secure consumer loyalty by making culinary adventures and chef-inspired eating occasions more accessible than ever.
    As convenience and grocery stores increasingly compete with the rapidly changing foodservice segment, retailers will look for ways outside of discounts and purchase promotions to lure consumers inside their stores by making shopping trips more of a treat than a chore. Local chef-inspired, ready-to-assemble or prepared meals, plus in-store cooking classes, exclusive recipe tastings and relaxing cafes can do the trick.
  9. Meatless meals – Due to rising food costs, Americans may be particularly interested in learning about alternate protein sources that are less expensive and more environmentally friendly than traditional sources like meat and poultry.
    More health-minded, cost-conscious consumers will consider safe, ecologically-friendly sources of protein beyond the reaches of most of our imaginations. Remember when sushi was only for the truly adventurous? In the future, perhaps bug and bean-sourced proteins will be more widely accepted alternatives to meat.
  10. Participatory Eating Culture – As we evolve into an eating culture versus a cooking culture, shopping and consumption will become democratized and consumers will crave more culturally authentic, inspirational and fresh, local offerings, which will dominate larger sections of grocery stores, restaurants and convenience shops.
    Retailers can help consumers rethink their eating habits by providing fresh, healthier snacking options geared to replace rather than supplement meals. Family gathering around the dinner table will be reconsidered to identify more realistic, occasion-based time-slots for busy families still interested in reaping the benefits of sharing meals.
  11. Curate or Die – In response to increasing e-commerce competition, brick and mortar operations will implement smaller stores and broader formats to service consumers craving more personal attention.
    Increased sales and success for Internet retailers like, matched with the cost-efficiencies enjoyed by discount and big box retailers, will force smaller retailers to leverage their physical advantages and provide more products, more solutions and more service to a greater demographic of potential customers.
  12. Global Sourcing – As exposure to global cuisines and culinary traditions expand American palates, retailers and brands will identify new product sources beyond traditional business borders.
    U.S. manufacturers may consider tapping into less expensive product suppliers, including those in newly emerged markets like Colombia, Indonesia, Vietnam, Egypt, Turkey and S. Africa (CIVETS). As a result, food safety and quality issues will need to be a top priority for consumers and the retailers and suppliers who service them.
  13. Next Gen Shoppers – Major brands and retailers recognize that they are still not fully prepared to communicate with their Millennial consumers and employees.
    From transparent product authenticity and information to work-life balance and health and wellness rewards, it will be increasingly necessary to go beyond basic social media and identify what truly motivates Millennials.

“Observing trends won’t be enough to make a difference,” comments Daymon Worldwide CMO Andres Siefken. “To impact profitability and secure loyalty, retailers and brands must take immediate action and respond strategically so they can actually move the dial for results.”

Daymon Worldwide

Daymon Worldwide Appoints Kimberlee Marsh DVP, North America Private Brand Development

\"KimberleeStamford Connecticut based Daymon Worldwide is pleased to announce the appointment of Kimberlee Marsh as Division Vice President, North America Private Brand Development. Marsh will be a member of the company’s Executive Leadership Team, joining Division Vice President Bharat Rupani in handling the North American Private Brand Development business and reporting directly to Daymon Worldwide CEO Carla Cooper.

Marsh brings a strong track record of sales, business development and category management leadership at top organizations, including Kellogg Company, Kraft Foods, The Gillette Company and ACNielsen. She joins Daymon Worldwide from Kellogg, where she was serving as Vice President Sales for the company’s Eastern Region. In that role, Marsh was responsible for leading the 1,100 member DSD, warehouse, and broker management sales team for the Eastern states, which included $1.2 billion in sales across a diverse list of major grocery and mass market retail customers. Her 10-year career at Kellogg also included leadership roles at Kellogg Canada, as well as in category management and the company’s morning foods and snacks divisions.

“We’re thrilled to have Kim join the Daymon Executive Leadership Team,” says Cooper. “She is well known in the industry for her expertise, innovation and dedication to both customers and colleagues. Those qualities fit perfectly with our mission to continue driving Private Brand growth, and as a result, I’m confident she will play a key role in helping our customers take their Private Brands to the next level.”

Prior to Kellogg, Marsh held category management and sales information roles across Kraft’s dessert and snacks division. Her experience also includes seven years at The Gillette Company, where she led regional sales teams in account management and new product launches, as well as a brand management role at Nestle Foods. A graduate of Wellesley College, Marsh began her career at Procter & Gamble and a division of ACNielsen.

“I’m excited to join Daymon’s very impressive team of retail industry experts,” says Marsh. “Strategically managed, Private Brands can offer effective and profitable ways to generate growth, as well as fresh opportunities for connecting with consumers for the long haul. I think there is tremendous potential for ongoing growth in Private Brands, and as a result, I’m very pleased to be joining the industry leader in Private Brand development.”

Daymon Worldwide

Daymon Worldwide Launches Specialty Brands Division

\"\"Stamford, Connecticut based Daymon Worldwide announced today the formation of a new Specialty Brands division dedicated to bringing smaller, brands with unique consumer appeal to the retail market.

“Bringing specialty brands to market is part of Daymon’s commitment to helping our suppliers and retailers grow,” said Carla Cooper, chief executive officer of Daymon Worldwide. “One of our goals is to generate new opportunities for suppliers across a wide variety of categories, and innovative products and brands will do just that. For retailers, adding these brands to the assortment enhances key categories and can help drive store traffic. With strong consumer awareness and established brand loyalty, many specialty brands are poised for immediate success. ”

The new division’s first venture will be a partnership with Chicken Soup for the Soul, the well-known book publisher of life improvement, inspiration and wellness focused books. Daymon will team up with Chicken Soup for the Soul Publishing to introduce a line of comfort foods under the “Chicken Soup for the Soul” name.

“Specialty brands play a unique role in the retail market, because they deliver one-of-a-kind value propositions to consumers,” said Cooper. “They appeal to consumers in a very different way, and as a result, they don’t typically compete with top-tier national brands and Private Brands. Many specialty brands have an innovative concept or strong name recognition in another arena, but can find it challenging to get a product sourced, packaged and on the shelf at the right retail outlets. Daymon already has expertise in all these areas and more, so we identified this as the right opportunity to grow our own company while also offering value to suppliers and retailers.”

Daymon’s new Specialty Brands division will provide management, sourcing solutions and sales execution programs, customized for each brand. A dedicated Daymon team of Daymon will set and direct sales strategy, as well as coordinate access to across Daymon’s  services and companies.