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Engaging the New “Value Shopper”
In last week’s Shopper Marketing Expo held October 16-18 in Chicago keynote speakers Wendy Leibmann CEO WSL Strategic Retail, and Mike Bloom, COO of Family Dollar shared the podium to discuss the changing value-driven
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Private Brand: Beyond the Copycat
The trade magazine Packaging World has been running a regular Private Label Smackdown column on Private Brand for the last few months, the includes a guest critic expressing thoughts and opinions on the world
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Private Branding Shift At Sweden’s Hemkop
This guest post comes from frequent contributor Rob Wallace the Managing Partner, Strategy at Wallace Church, a Manhattan and San Francisco based brand strategy and design firm. The post is focused on his recent
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CAREER WEDNESDAY: Account Director, Wallace Church
Account Director, Wallace Church, Inc. New York City, NY Job Description Roles & Responsibilities An Account Director is expected to deliver on a number of performance metrics that ultimately strengthen the firm’s client relationships,
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Private Brand: Leadership Through Innovation
This is the final post in a three part series of guest posts from Rob Wallace the Managing Partner, Strategy at Wallace Church, a Manhattan and San Francisco based brand strategy and design firm
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Private Brand: Hierarchies & Architectures
This is the second in a three part series of guest posts from Rob Wallace the Managing Partner, Strategy at Wallace Church, a Manhattan and San Francisco based brand strategy and design firm working
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Private Brands: What’s Different, What’s the Same, What’s Next?
This is the first in a series of three guest posts from Rob Wallace the Managing Partner, Strategy at Wallace Church, a Manhattan and San Francisco based brand strategy and design firm working with
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