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And the Winners Are…The Design Excellence Awards
As a follow up to last weeks article on the PLBuyer Design Excellence Awards ceremony I am happy to feature the fourteen category winners that were presented by PLBuyer Publisher Brion Palmer at the
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The Holidays Come to Private Brand at Fresh & Easy
Tesco’s US chain Fresh & Easy Neighborhood Market has once again engaged the international design consultancy P&W to create Private Brand packaging. This time they have developed the new seasonal branding for the grocer.
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Tesco Launches This Morning Private Brand Desserts
Following a nationwide competition on the United Kingdom’s ITV’s ‘This Morning’ TV show to discover a homemade dessert for Tesco – international design Consultancy P&W were asked to design the new Private Brand packaging.
Read More »Fresh & Easy Launches Imported Italian Private Brand Pasta
Tesco’s US chain Fresh & Easy Neighborhood Market recently commissioned design consultancy P&W to design a range of premium Private Brand imported Italian pasta the new line includes 6 pastas in a wide variety
Read More »Fresh & Easy Launches Private Brand Sandwich Cookies
Tesco’s US grocer Fresh & Easy Neighborhood Market recently launched a new Private Brand line of sandwich cookies designed by the design consultancy P&W. The line includes a chocolate cookie with vanilla crème filling
Read More »Fresh & Easy Wins DBA Design Effectiveness Award – Part 4
This is the fourth in a series of posts on this year’s DBA Design Effectiveness Awards; the awards recognize the return on investment that a coherent, well-thought-out and professionally executed design strategy can achieve.
Read More »Tesco Introduces Specialty Private Brand Cakes
English retailer Tesco has launched a new line Private Brand cakes designed by the international design consultancy P&W. Inspired by cake shop chalkboards the designs have hand drawn illustrations, make each package unique and
Read More »Private Brands Recognized in Brand Packaging Magazine’s Design Gallery
Packaging Trade magazine BRAND PACKAGING has released its eighth annual hardcover packaging book the BRAND PACKAGING Design Gallery: Volume 8. The book offers a global perspective of more than fifty of 2010′s most innovative packages, organized by
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Fresh & Easy Launches Private Brand Sparkling Ciders
Tesco’s US chain Fresh & Easy Neighborhood Market has introduced a new line of Private Brand seasonal sparkling ciders for have designed a range of seasonal non alcoholic sparkling ciders designed by the English
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TESCO Redesigns HBC Essentials
Tesco Essentials – AFTER The English design consultancy P&W has redesigned the packaging for Tesco’s health and beauty Essentials Private Brand line. The line includes items such as shampoo, bath salts and body wash
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