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Authenticity & Seduction in Retail Branding

Authenticity & Seduction in Retail Branding

Christopher Durham September 6, 2011 0

Today marks the second guest post from Jonathan Ford, Creative Partner at Pearlfisher on the principles of retail branding. Jonathan will be presenting “‘Design for Life’ – Creating a New Design Language for Health

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Holistic design. Is your retail brand immersive?

Holistic design. Is your retail brand immersive?

Christopher Durham September 1, 2011 0

Today marks the first in a series of guest posts by Jonathan Ford, Creative Partner at Pearlfisher. Ford will be presenting “Design for Life– Creating a New Design Language for Health and Wellbeing in

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Waitrose is “Good To Go” & Looks Outside Its Channel

Waitrose is “Good To Go” & Looks Outside Its Channel

Christopher Durham August 24, 2011 0

Waitrose takes its Private Brands to the next level with the introduction of “Good To Go” a Private brand created by the English design firm Turner Duckworth. For readers that follow Turner Duckworth the

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Making the Incredibly Complex, Incredibly Simple – Private Brand?

Making the Incredibly Complex, Incredibly Simple – Private Brand?

Christopher Durham August 4, 2011 0

This guest post comes from Tess Wickstead, Strategy Director of the international design agency Pearlfisher. Tess presents an enlightening perspective on simplifying the retail experience. The message is applicable to all aspects of the

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Provenance, Value & Britain

Provenance, Value & Britain

Christopher Durham July 5, 2011 0

This fascinating opinion piece comes from Darren Foley, Managing Director at Pearlfisher, London and was originally run in the online brand magazine POPSOP. His take on the value of being ‘Made in Britain” is

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Retail: Challenging by design

Retail: Challenging by design

Christopher Durham June 21, 2011 0

  This guest post comes from Mike Branson, Managing Partner, one of the three founding partners and head of the New York studio of the international design agency Pearlfisher. Mike challenges retail brand builders

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Pearlfisher Helps Waitrose LOVE life!

Pearlfisher Helps Waitrose LOVE life!

Christopher Durham June 14, 2011 0

International design agency Pearlfisher announced that it has created the design strategy, brand identity, naming and design expression for Waitrose LOVE life – a new Private Brand of delicious and nutritionally balanced foods launching

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Private Brands, Jonathon Ford & Yogurt

Private Brands, Jonathon Ford & Yogurt

Christopher Durham May 10, 2011 0

This month the trade magazine Packaging World features Private Brands in its video “Private-label smackdown: Tesco takes on name brand yogurts”. The video includes a interesting conversation with Jonathan Ford of the international design

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Crabtree & Evelyn Bloom With Private Brand

Crabtree & Evelyn Bloom With Private Brand

Christopher Durham April 14, 2011 2

The FUSE 2011 conference closed on Wednesay with a number of retailer and Private Brand presentations including: Target and Crabtree & Evelyn.  Look for a Target Post early next week. Sandra Lee: Company Owner,

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More In-Kind from Safeway

More In-Kind from Safeway

Christopher Durham April 6, 2011 0

I have written about Safeway’s new Private Brand In-Kind, this post presents a closer look as well as acknowledgement for the agency responsible for the work Pearlfisher. The London and New York based design

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