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Your space is your voice.
This guest post comes from frequent contributor, Tess Wickstead, Strategy Director of the international design agency Pearlfisher. As a retailer it is important that you make your retail space speak on your behalf. You
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Private Label – Lifestyle Brands?
This guest post comes from frequent contributor, Tess Wickstead, Strategy Director of the international design agency Pearlfisher. Her post discusses the concept of Lifestyle brands and their relevance to retailers. I love this concept
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Waitrose Extends LOVE life and Makes You Count…
English premium grocer Waitrose is expanding its award-winning Private Brand Waitrose LOVE life. The new brand extension was created by the brand and design agency Pearlfisher who also created the original design strategy, brand
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A way with words. Visualizing the Verbal.
This guest post comes from frequent contributor, Tess Wickstead, Strategy Director of the international design agency Pearlfisher. Her post discusses the importance of naming and language, which if you have seen me speak
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The Importance of Structure in Private Brand.
This guest post comes from frequent contributor, Tess Wickstead, Strategy Director of the international design agency Pearlfisher. There is a huge opportunity for private label retail brands to lose their stigma as the
Read More »The Power of Creative Confidence – Private Brand?
This guest post comes from frequent contributor, Tess Wickstead, Strategy Director of the international design agency Pearlfisher. Her premise is essential to the development and growth of Private Brand – We must stop copying,
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Private Brands Celebrate at the Pentawards 2011
The 250 seats of the Marriott Marquis ballroom in Times Square in New York City were filled to capacity for the sold out Pentawards 2011. The winners came from Australia, Taiwan, Greece, Brazil. Others
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The New Design Language of Health & Wellbeing – the podcast
Over the past several weeks leading up to the Private Brand Movement, I have featured a series of guest posts on the key principles of retail branding by Jonathan Ford, Creative Partner at Pearlfisher.
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Waitrose LOVES life at the Private Brand Movement
The highlight of yesterday morning at the Private Brand Movement conference was a presentation from Jonathan Ford, Creative Partner with the international design agency Pearlfisher and Maggie Hodgetts, Head of Design, for the UK
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The key principles of retail branding: Cohesion
Today we are posting Jonathan Ford’s last retail branding principle, principle 6, Cohesion. Jonathan is Creative Partner at Pearlfisher and will be present on Wednesday “‘Design for Life’ – Creating a New Design Language
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