Pearlfisher »
Insight: The Future of Private Brand – Prêt a Marque
This special post on Private Brand comes courtesy of our sister site Prêt a Marque the hub of all our exclusive, licensed and Private Brand news and thought leadership in fashion and beauty. The
Read More »
Mothercare Introduces Innosense & Innovates Baby Feeding
British baby and mom retailer Mothercare has released an innovative new Private Brand of baby feeding products and accessories. The new brand Innosense was created by the design agency Pearlfisher who created the brand
Read More »
Waitrose Extends “LOVE life” to Prep & Portion
British retailer Waitrose has launched an extension of their award winning Private Brand Waitrose LOVE life, which was launched in June 2011. International branding agency Pearlfisher has created the name, tone of voice and
Read More »
Show your expertise. How can Private Brand retailers compete with expert food brands?
This guest post comes from frequent contributor, Tess Wickstead, Strategy Director of the international design agency Pearlfisher. Show your expertise. How can Private Brand retailers compete with expert food brands? The Private Brand food
Read More »
Provenance and Private Brand
This second post is from frequent contributor, Tess Wickstead, Strategy Director of the international design agency Pearlfisher. The post comes courtesy of our sister site the first site to focus on licensed, exclusive and
Read More »
Your space is your voice.
This guest post comes from frequent contributor, Tess Wickstead, Strategy Director of the international design agency Pearlfisher. As a retailer it is important that you make your retail space speak on your behalf. You
Read More »
Private Label – Lifestyle Brands?
This guest post comes from frequent contributor, Tess Wickstead, Strategy Director of the international design agency Pearlfisher. Her post discusses the concept of Lifestyle brands and their relevance to retailers. I love this concept
Read More »
Waitrose Extends LOVE life and Makes You Count…
English premium grocer Waitrose is expanding its award-winning Private Brand Waitrose LOVE life. The new brand extension was created by the brand and design agency Pearlfisher who also created the original design strategy, brand
Read More »
A way with words. Visualizing the Verbal.
This guest post comes from frequent contributor, Tess Wickstead, Strategy Director of the international design agency Pearlfisher. Her post discusses the importance of naming and language, which if you have seen me speak
Read More »
The Importance of Structure in Private Brand.
This guest post comes from frequent contributor, Tess Wickstead, Strategy Director of the international design agency Pearlfisher. There is a huge opportunity for private label retail brands to lose their stigma as the
Read More »
