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Waitrose Wins DBA Design Effectiveness Award – Part 2

Waitrose Wins DBA Design Effectiveness Award – Part 2

myprivatebrand February 21, 2011 0

This is the second in a series of posts on this year’s DBA Design Effectiveness Awards; the awards recognize the return on investment that a coherent, well-thought-out and professionally executed design strategy can achieve.

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Premium Private Brand Tea from Selfridges

Premium Private Brand Tea from Selfridges

myprivatebrand October 26, 2010 0

The English high-end department store retailer Selfridges commissioned design agency Lewis Moberly to develop this elegant and colorful Private Brand tea packaging. The new design uses the store’s signature yellow color on the gusset

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Monoprix Brings Us Private Brand Office Supplies

Monoprix Brings Us Private Brand Office Supplies

myprivatebrand March 17, 2010 0

Take a look at this new design from Lewis Moberly for French grocer Monoprix. The 300 store retailer commissioned Lewis Moberly to redesign its Private Brand stationery line and to create a radically new

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Private Brand Sauces Accent Waitrose

Private Brand Sauces Accent Waitrose

myprivatebrand November 29, 2009 0

The package design website Dieline featured this new packaging for Waitrose from the London based design firm Lewis Moberly. “The brief was to create a cohesive identity for a range of classic condiments. The

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