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Private Brands Recognized in Brand Packaging Magazine’s Design Gallery
Packaging Trade magazine BRAND PACKAGING has released its eighth annual hardcover packaging book the BRAND PACKAGING Design Gallery: Volume 8. The book offers a global perspective of more than fifty of 2010′s most innovative packages, organized by
Read More »Private Brand Lucky Ducks from Walmart
I wrote about the introduction of Lucky Duck at Walmart in a post late last year, this post gives a little more insight into its creation from the agency who developed it. Dragon Rouge
Read More »Private Brand is a Lucky Duck at Walmart
Everyone from Trader Joe’s to 7-Eleven has gotten into the wine game so it should be little surprise that the Bentonville giant Walmart is in the category. Take a look at these playful designs
Read More »Martini’s Extra Dry at Sams Club
Premium and ultra-premium brands have been important drivers in the growing vodka category. As Sam’s Club, one of the largest membership warehouse club retailers in the US, looks to maintain long-term growth, it is
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