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A Closer Look at Walgreens New Private Brand – Ology
Late last week (Nov. 1)I ran the story, “Walgreens Launches New Private Brand & New Magazine” which was a first look at the retailers new Private Brand Ology and their new advertorial magazine “Happy
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Walgreens Launches New Private Brand & New Magazine
Deerfield, Illinois based drugstore Walgreens announced the launch of Happy And Healthy, Your Guide To Living Well With Walgreens, which debuts on Sunday, November 4. The magazine will be issued bi-annually, and the première
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“Stand Behind Your Brands, Market Them With Confidence”
Well-executed branding strategies for Private Brands can help convenience stores set themselves apart, bolster shopper loyalty, improve price perception and, ultimately, boost their bottom lines. And yet the industry still has a long way
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Private Brands Are The “New Normal”
The just completed wave of shopper research on Private Brand usage conducted by Perception Research Services (PRS), shows the vast majority of shoppers still purchase some Private Brand products on a regular basis (86%
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And the Winners Are…The Design Excellence Awards
As a follow up to last weeks article on the PLBuyer Design Excellence Awards ceremony I am happy to feature the fourteen category winners that were presented by PLBuyer Publisher Brion Palmer at the
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Private Brand Design Excellence Awards
Sam’s Club Daily Chef Premium Quality Elbow Macaroni was named the best of show in PLBuyer’s Design Excellence Awards this past Monday evening. The award was accepted by Maurice Markey Vice President, Private Brands
Read More »Duane Reade & Good & Delish Invade Wall Street
On Wednesday, the New York-based Walgreens-owned ubiquitous drugstore Duane Reade opened its new flagship store bring the brand vision “New York Living Made Easy” to life in a vibrant neighborhood that is establishing its
Read More »NRF Stores Features Duane Reade and My Private Brand
The March edition of NRF Stores magazine the official magazine of the National Retail Federations features an in depth look at the transformation of New York City based drugstore Duane Reade including analysis from
Read More »The “Smart Sense” of Kmart Private Brand
Not long ago I had the opportunity to walk a Kmart, the closet store to my home is more than 45 minutes away so it is not a part of our consideration set. However
Read More »A Closer Look At Duane Reade’s Growlers
A few weeks ago The New York Times featured and article on Duane Reade and their introduction of Private Brand growlers at the newest Brooklyn store. The following is an excerpt from the article
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