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Schawk, Appoints Hans Muysson VP, Product Development
Des Plaines, IL based Schawk, announced that it has appointed Hans Muysson to the newly created post of vice president, product development within its brand development group. Muysson will take charge of the product
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“Compare to or Not to Compare to: That is the Question” FMI Private Brands Summit
For the first time, the Food Marketing Institute will co-locate their annual FMI 2012 Private Brands Summit at the FMI2012 food retail show to be held in at the Dallas Convention Center in Dallas
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Schawk Acquires Brandimage – Desgrippes & Laga
Pre-press, production and brand deployment firm Schawk, Inc. announced yesterday that it has closed its previously announced acquisition of Lipson Associates, Inc. and Laga, Inc., which does business as Brandimage – Desgrippes & Laga,
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Are Private Brands Un-American?
For those of you that were unable to attend the groundbreaking 2011 Private Brand Movement Conference in Chicago Carol Best, Anthem Worldwide Vice President of Brand Strategy is presenting a free 30 minute version
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Plus Redefines Private Brand Strategy
The Netherlands based supermarket PLUS has selected the branding agency Anthem Worldwide to create the positioning, design strategy and brand architecture for its Private Brand portfolio. The objectives are to create a look and
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Three Groundbreaking Presentations Added to Private Brand Movement Conference
As we approach the Private Brand Movement Conference next month, September 19-21 at the Sheraton Hotel & Towers in Chicago it seems like everyday brings another exciting announcement – this time it is the
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Can Your Private Brand Create Enchantment: The Art of Changing Hearts, Minds, and Actions
Although not directly Private Brand related this live presentation from Guy Kawasaki; former chief evangelist of Apple, founding partner and entrepreneur-in-residence at Garage Technology Ventures, co-founder of Alltop.com, columnist for Entrepreneur Magazine, and author;
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CVS Debuts – Just the Basics
This week as promised Woonsocket, RI based drug retailer CVS introduced its much-anticipated entry into Private Brand value/basics brands with the appearance at shelf of “Just the Basics” The brand name was initially registered
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Private Brand Governance: The Next Frontier
If you missed THE PRIVATE BRAND MOVEMENT Conference “Building Brands at Retail” session, September 27-28, 2010 in Chicago, you have another chance to join Carol Citkovic Best, Senior Strategy Director, Anthem Worldwide and Kathy
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The Private Brand Movement Begins: An Interview With Eric Ashworth
This is the final entry in a series of podcasts leading up to the Private Brand Movement 2010 conference in Chicago. I will be blogging live from the conference floor so tune in to
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