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The Future Of Fresh & Easy
This guest post comes from Adrian Whitefoord director and co founder of the design consultancy Pemberton & Whitefoord (P&W) a longstanding branding partner of Fresh & Easy and Tesco. P&W Weighs In On The
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Insight: The Future of Private Brand – Prêt a Marque
This special post on Private Brand comes courtesy of our sister site Prêt a Marque the hub of all our exclusive, licensed and Private Brand news and thought leadership in fashion and beauty. The
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Hip, Hip Hooray! Private Brand Baby From Pams
Pams is New Zealand’s largest Private Brabd, owned and marketed by Foodstuffs Group. In the last few years after a brand and packaging relaunch, Pams has evolved from being an imitator of category leaders, to an
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Private Brand “Love in a Cup” from Morrisons
British retailer Morrisons has introduced new a Private Brand promotional tea, “Love in a cup’ was designed by English design firm Elmwood as a fun and unique gift. Intended to capture a moment between
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Private Brand Builds Value: The Interbrand 2013 Best Retail Brands Report
Walmart holds on to its #1 ranking on branding agency Interbrand‘s U.S. Most Valuable Retail Brands list for 2013. Macy’s is this year’s biggest riser, increasing brand value by 62% and moving up nine
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Morrisons Brews New Private Brand Tea
The UK’s fourth largest supermarket grocer Morrisons is introducing new brand packaging for its Private Brand line of tea. The new designs, created by the design agency Elmwood, are being introduced across a range
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Tesco Introduces Vintage Inspired “Mocktail” Preserves
British retailer Tesco has introduced a Private Brand range of unique preserves for Tesco. The line includes beautiful package design by design consultancy P&W and consists of Daquiri and Cosmo flavors. Although non alcoholic,
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Mothercare Introduces Innosense & Innovates Baby Feeding
British baby and mom retailer Mothercare has released an innovative new Private Brand of baby feeding products and accessories. The new brand Innosense was created by the design agency Pearlfisher who created the brand
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Tesco, Tasty Design & Juice Bar
English retailer Tesco introduced th new Private Brand Juice Bar for Tesco. The brand was created by the English design firm Parker Williams and delivers an eclectic mix of juices and smoothies with something
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Tesco Loves Baby!
Tesco announced this week the launch of a new Private Brand, Tesco Loves Baby, the new branded is targeted to serving the needs of children up to the age of three. The line includes
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