Scot Lucas »
Maximize Package Design at Shelf!
This guest post comes from Scott Lucas, Executive Director at Interbrand in Cincinnati. Scott’s experience spans a number of industries and continents, as he has created and implemented global packaging strategies in the U.S.,
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Private Brand Challenge: Build Your Brands on Consumer Understanding.
One of the highlights of this past weeks PLMA’s 2009 Private Label Trade Show. was the Monday, November 16, 2009 morning keynote address from Scott Lucas, the Executive Director of the Cincinnati based branding
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