Nirmalya Kumar »
Private Brand in India = Margin Enhancement
With consumer focus on ‘value’ rather than ‘cheap’, there has never been a bigger opportunity for private label brands from economies and retailers all over the world. The following article from the India’s leading
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Private Brand Share in the Downturn
An interesting perspective from Professor Nirmalya Kumar, Professor of Marketing, Director of Centre for Marketing, London Business School the co-authored along with Jan-benedict E. m. Steenkamp the influential Private Brand book Private Label Strategy:
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![MBD-118-MyBrand-Web-Ad1[1]](http://mypbrand.com/wp-content/uploads/2013/06/MBD-118-MyBrand-Web-Ad11.png)
