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Building a foundation for the future of private brand

3 Winning Strategies for Private Brand

Capturing Private Brand Growth Opportunity

Are Your Brands On Trend for 2020 and Beyond? A New Report from Daymon

5 Modern Day Imperatives for Private Brands

What Voice Shopping Means for Private Brands

Life in the Fast Lane with Private Brands

Plastic-Free Movement Takes on Retail

5 Challenges Revealed at Velocity 2018

North America Private Brand’s New World

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Christopher Durham to Keynote the International Bulk Wine & Spirits Show

Today I am excited to announce that I will be speaking at the International Bulk Wine & Spirits Show (IBWSS) July 23-24 2019. The...

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Amazon Private Label (Click Bait Headline Here)

Amazon: Voice, Algorithms & Alchemy

Amazon – When is a Label not a Private Brand?

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My Private Brand was launched by Christopher Durham in late 2008 the site is the most widely read daily publication on Private Brands in the world. My Private Brand is designed to foster innovation, encourage debate and write the next chapter of brand management – Private Brand Management.
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