Categories
Fresh Market PLMA Sprouts Farmers Markets X Sunflower Farmers Market

Alternative Grocers Prove Store Brands Work

\"\"Alternative/specialty grocers have demonstrated that they can grow and become very profitable and are using Private Brands to do it, according to Roy White in a new video report for PLMALive!

White describes alternative grocers as those that focus on health and high quality products, have fewer SKU\’s, and unique Private Brands. The stores themselves are smaller and also employ highly trained associates to assist customers. White described two chains that are seeing success in this market: Fresh Markets and Sprouts Farmers Markets.

The Fresh Market, a Greensboro, North Carolina based grocer, operates over 120 stores throughout the south, focusing on North Carolina, Georgia and Florida. This chain has seen sales grow 11% during the fiscal year that ended this past January and their net income double in that time from the previous year. The chain is also quickly expanding, having added 20 stores since January 2011 and looking to add more.

Sprouts Farmers Markets are based on Phoenix and operates chains in eight western and southwestern states. Sprouts recently acquired the Sunflower Farmers Market chain, and they are expected to help total sales reach almost $2 billion by years and, averaging almost $15 million dollars for the year in each location.

Although Fresh Markets and Sprouts already feature a large portion of private label in their stores, there is always room for private label to make a bigger move. With focus on unique products, private label should look to further its presence in this alternative market.

Watch the report www.plmalive.com.

\"\"
Categories
X Sunflower Farmers Market

Sunflower Farmers Market Debuts New Private Brand Designs

\"\"In May of last year Phoenix, Nevada based natural and organic grocer Sunflower Farmers Market announced that it had selected direct mail and printing company Vertis Communications to develop a fresh, unified brand that embodies the essence of the Sunflower experience for its 600 new Private Brand products. Over the last few months the new strategy and corresponding designs have begun to appear in store, and the packaging reveals a modified unified design architecture that is a anchored at the top of the pack by a gold bar, with tone on tone woodcut illustrations as well as the new Sunflower logo. The bottom 3/4 of the pack is reserved for category specific design that can play off category specific or national brand cues.

I have never shopped a Sunflower but this certainly appears to be an impressive commitment by a small regional player to build a Private Brand.

\"\"

\"\"
Categories
X Sunflower Farmers Market

Sunflower Market Tells Its Private Brand Coffee Story

Boulder, Colorado based grocer Sunflower Farmers Market, launched a video that tells its customers their Private Brand coffee story and walks them through the process and highlights the quality difference.

Sunflower customers may taste the quality of the coffee at their in-store coffee sampling stations. The 5-minute video, narrated by Sunflower Coffee Director Mark Brown, details the process that yields high-quality coffee beans in more than 35 flavors, including organic and Fair Trade varieties, to Sunflower aisles as well as their commitment to global responsibility

\"\"
Categories
X Sunflower Farmers Market

Sunflower Markets Debuts New Logo & Promises New Private Brand

\"\"Boulder, Colorado based natural and organic grocer Sunflower Farmers Market has updated its logo to add a new visual element, while still using the sunflower and familiar blue and yellow colors. The logo officially debuted in the February 23 weekly flyer and on their website. The flyer features the new logo as well as a refreshed layout that complements the updated logo.
The new logo will transition to the chains 32 stores in the coming months, including the exterior and in-store signage as well as Sunflower’s Private Brands.

The Private Brand products will not only feature the new logo, but completely new packaging design. This redesign extends across a wide variety of Sunflower products, including frozen foods, canned goods, grocery items, organic foods and bottled drinks.

Sunflower’s new CEO, Chris Sherrell, said, “While the iconic sunflower and the familiar blue and yellow colors keep the logo recognizable to customers, the refreshed logo is fitting for a company whose future is very bright,\” said Sherrell. “With two grand openings on the horizon this spring, as well as new programs, savings and incentives for our customers, we are focused on delivering the very best prices, products and customer service.\”

\"\"