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Marlene Gebhard President of Shop ‘n Save on Private Brand
This past week the St Louis daily newspaper the St. Louis Post-Dispatch ran a interesting short form interview with the 58 year old president of Supervalu owned Shop ‘n Save Marlene Gebhard. The interview
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Supervalu Rolls Out Private Brand Consolidation to Independents
Yesterday, Supervalu announced that its new Essential Everyday Private Brand is now available in select independent retail locations. Once the full rollout is complete in early 2013, Essential Everyday products will be available to
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2,300 Free Private Brand Products
Since the beginning of the economic unpleasantness a few years ago casual couponing has evolved into extreme couponing complete with its own cable TV show. However it rarely impacts Private Brand products as retailer
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Supervalu Expands Shoppers Value
Eden Prairie, Minnesota-based retailer Supervalu reported Wednesday in a quarterly earnings call with analysts that it will continue to refine its Private Brand portfolio and expand its Private Brand penetration, including adding 80 items to
Read More »SUPERVALU says Save-A-Lot Today
SUPERVALU owned hard discount grocer SAVE-A-LOT has rolled out a new Private Brand called Save-a-Lot Today line. The exclusive brand is touted as: “quality, everyday products at shockingly low prices.” The new brand is
Read More »PB CAREERS: SuperValu Posts Private Brand Insights & Analytics Jobs
Manager Consumer Insights & Strategy – Brand SuperValu 11258 Primary Location: Minnesota-Eden Prairie Description The Manager Consumer Insights & Strategy (CIS) is responsible for managing consumer research efforts for Brand Strategy and Marketing Communications.
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Supervalu Hosts Private Brand Celebrity Grill-Off To Give More Than $100,000 To Charities
Minneapolis-based Supervalu and its family of grocery stores, including Acme, Albertsons, Cub Foods, Farm Fresh, Jewel-Osco, Shaw’s/Star Market and Shoppers Food & Pharmacy, will host a Family Day at the Stockman & Dakota Corral
Read More »Supervalu, Mommy Bloggers & Essential Everyday
Social media and the mommy blogger continue to evolve as a force to reckon with and retailers continue to engage influential bloggers and customers to generate awareness and create trial. Minnesota based Supervalu has
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Supervalu & Essential Everyday
A few images from around the web that give you a peak at the new NBE brand from Supervalu. The brand is being used to dramatically consolidate and eliminate the banner Private Brands (Jewel,
Read More »Supervalu Consolidates And Looks to Essential Everyday
Beginning this month, Minnesota-based Supervalu will radically reinvent Private Brand portfolio with the consolidation of its banner (Jewel, Albertsons, Cub Foods, etc) branded products under one national brand called Essential Everyday by February of
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