Supervalu »

Marlene Gebhard President of Shop ‘n Save on Private Brand

Marlene Gebhard President of Shop ‘n Save on Private Brand

myprivatebrand March 18, 2012 0

This past week the St Louis daily newspaper the St. Louis Post-Dispatch ran a interesting short form interview with the 58 year old president of Supervalu owned Shop ‘n Save Marlene Gebhard. The interview

Read More »
Supervalu Rolls Out Private Brand Consolidation to Independents

Supervalu Rolls Out Private Brand Consolidation to Independents

myprivatebrand February 13, 2012 0

Yesterday, Supervalu announced that its new Essential Everyday Private Brand is now available in select independent retail locations. Once the full rollout is complete in early 2013, Essential Everyday products will be available to

Read More »
2,300 Free Private Brand Products

2,300 Free Private Brand Products

myprivatebrand December 29, 2011 0

Since the beginning of the economic unpleasantness a few years ago casual couponing has evolved into extreme couponing complete with its own cable TV show. However it rarely impacts Private Brand products as retailer

Read More »
Supervalu Expands Shoppers Value

Supervalu Expands Shoppers Value

myprivatebrand October 20, 2011 0

Eden Prairie, Minnesota-based retailer Supervalu reported Wednesday in a quarterly earnings call with analysts that it will continue to refine its Private Brand portfolio and expand its Private Brand penetration, including adding 80 items to

Read More »
SUPERVALU says Save-A-Lot Today

SUPERVALU says Save-A-Lot Today

myprivatebrand July 25, 2011 0

SUPERVALU owned hard discount grocer SAVE-A-LOT has rolled out a new Private Brand called Save-a-Lot Today line. The exclusive brand is touted as: “quality, everyday products at shockingly low prices.” The new brand is

Read More »
PB CAREERS: SuperValu Posts Private Brand Insights & Analytics Jobs

PB CAREERS: SuperValu Posts Private Brand Insights & Analytics Jobs

myprivatebrand July 20, 2011 0

Manager Consumer Insights & Strategy – Brand SuperValu 11258 Primary Location: Minnesota-Eden Prairie Description The Manager Consumer Insights & Strategy (CIS) is responsible for managing consumer research efforts for Brand Strategy and Marketing Communications. 

Read More »
Supervalu Hosts Private Brand Celebrity Grill-Off To Give More Than $100,000 To Charities

Supervalu Hosts Private Brand Celebrity Grill-Off To Give More Than $100,000 To Charities

myprivatebrand July 7, 2011 0

Minneapolis-based Supervalu and its family of grocery stores, including Acme, Albertsons, Cub Foods, Farm Fresh, Jewel-Osco, Shaw’s/Star Market and Shoppers Food & Pharmacy, will host a Family Day at the Stockman & Dakota Corral

Read More »
Supervalu, Mommy Bloggers & Essential Everyday

Supervalu, Mommy Bloggers & Essential Everyday

myprivatebrand June 28, 2011 0

Social media and the mommy blogger continue to evolve as a force to reckon with and retailers continue to engage influential bloggers and customers to generate awareness and create trial. Minnesota based Supervalu has

Read More »
Supervalu & Essential Everyday

Supervalu & Essential Everyday

myprivatebrand June 26, 2011 0

A few images from around the web that give you a peak at the new NBE brand from Supervalu. The brand is being used to dramatically consolidate and eliminate the banner Private Brands (Jewel,

Read More »
Supervalu Consolidates And Looks to Essential Everyday

Supervalu Consolidates And Looks to Essential Everyday

myprivatebrand June 14, 2011 0

Beginning this month, Minnesota-based Supervalu will radically reinvent Private Brand portfolio with the consolidation of its banner (Jewel, Albertsons, Cub Foods, etc) branded products under one national brand called Essential Everyday by February of

Read More »