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Spartan Stores Private Brand Featured on Local News
Not long ago I wrote a post on Spartan Stores, May 2011 commitment to support FMI/GMA’s “Facts Up Front” initiative. This follow up post comes as a result of a blog post on Daymon Design’s
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Piling on the Pasta with Private Brand
2011 may well go down as the year that Private Brand marketing and promotions discovered innovation, social media and world records, the most recent example comes from Grand Rapid, Michigan based Spartan Stores who
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And the Winners Are…The Design Excellence Awards
As a follow up to last weeks article on the PLBuyer Design Excellence Awards ceremony I am happy to feature the fourteen category winners that were presented by PLBuyer Publisher Brion Palmer at the
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Spartan Stores Goes Local With Michigan-Made Premium Ice Cream
Grand Rapids, Michigan based grocer Spartan Stores is taking local and American made to heart with its new Private Brand ice cream. This is all good news for Michiganders. Grand Rapids-based Spartan Stores announced
Read More »Private Brand Marketing Steps Up.
This article from Supermarket News takes a look at Private Brand Marketing with examples from Publix, Spartan Stores, Kroger and Fresh & Easy Neighborhood Markets. How Store Brands Turn Feedback Into Marketing Private label
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