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PB CAREERS: Save-A-Lot – Brand Manager
The Brand Manager leads brand strategy and brand marketing efforts for the Save-A-Lot corporate brand and private label brands, reporting into the VP of Strategy & Marketing. Responsible for building brand equity and profitability
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SUPERVALU says Save-A-Lot Today
SUPERVALU owned hard discount grocer SAVE-A-LOT has rolled out a new Private Brand called Save-a-Lot Today line. The exclusive brand is touted as: “quality, everyday products at shockingly low prices.” The new brand is
Read More »Supervalu Announces Transformational Private Brand Portfolio Changes
During a meeting with investors, SUPERVALU provided an update on its strategic plan to deliver profitable growth in the future for its shareholders. The plan, which supports the company’s vision to become America’s Neighborhood
Read More »Save-A-Lot Private Brand Goes Commercial
Take a look at this interesting commercial from the Supervalu owned value banner Save-A-Lot. The ad features a number of Private Brand videos as well as their hard hitting value message
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Innovation Drives Private Brand Promotions
This week the weekly supermarket trade magazine Supermarket News features this great article on the Top 10 Private Brand promotions from retailers all across the country. Each of the retailers and their promotions have
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Supervalu, Sav-A-Lot and Private Brands
On Tuesday, Eden Prairie, Minnesota based grocery retailer and distributor Supervalu was the first of the grocers to report quarterly results, and the numbers for its fiscal third quarter were less than stellar: A
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Rite Aid To Add Save-A-Lot A Private Brand Match Made in ?
Rite Aid To Add Save-A-Lot Grocery Stores To Rite Aid Pharmacies in Greenville, South Carolina Market Camp Hill, Pa based drug retailer Rite Aid Corporation and Save-A-Lot, a SUPERVALU company, announced yesterday that Rite
Read More »Innovative Private Brand Promotions Impact Growth
Innovative Private Brand promotions seem to have become a rather regular occurrence in the local and national news as well as numerous trade magazines. This past week Advertising Age featured one such article on
Read More »Private Brand is a Value Solution.
This article from The Wichita Eagle/Kansas.com take a look at Private Brand growth through the lens of Kroger, Walmart, Save-A-Lot and Aldi. pers seeking value The hottest items in your local grocery store are
Read More »Bubba Cola Lives On!
In what seems to be a growing trend toward asking customers to vote online for everything from package design (Eight O’clock coffee) to customer-generated commercials for Raley’s, value-oriented grocer Save-A-Lot asked it’s customers to
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