This week is the annual family vacation and for a second year in a row my family packed up and headed to Folly Beach, South Carolina, or as the locals calls it “The Edge of America.” Folly Beach sets just outside of Charleston, South Carolina and forms one of the three points that protected the Charleston Harbor during the early [...]

Yesterday I learned that one of my posts and a picture of my daughters was being featured on the front page of the newly redesigned Piggly Wiggly website. The site features the updated Mr Pig and a ne look which is consistent with the redesigned Private Brand packaging. For those of you unfamiliar with Piggly Wiggly here is a blurb [...]

As part of our yearly vacation ritual the family and I headed to the beach on Saturday, (July 4th) for a week of sand, sun and fresh seafood. This year we headed to Folly Beach, a small town, beach that sits about ten miles south of Charleston, South Carolina. We are renting a beach house that overlooks the Folly River; [...]

On our way to Edisto Beach, just south of Charleston, SC and we stopped at the Piggly Wiggly. I have always loved the pig logo and generally think they should use it more. Their strategy appears to be two tiered with the banner brand competing at the National Brand Equivalent level and PriceWise occupying the value tier. In addition to [...]