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Publix

Publix Recalls of Private Brand Bella Sliced Mushrooms

\"Publix\"Late last week Lakeland, Florida based grocer Publix issued a voluntary recall for Publix Baby Bella Sliced Mushrooms that may contain pieces of glass. The Publix Baby Bella Sliced Mushrooms were distributed to all Publix retail locations in Florida, Georgia, South Carolina, Alabama, Tennessee and North Carolina. The product is sold in the produce department in an 8oz package:

  • UPC 4141502286
  • Lot Code: PHG 096

Publix was made aware of this product hazard after receiving one customer complaint. No injuries have been reported.

\”As part of our commitment to food safety, potentially impacted product has been removed from all store shelves,” said Maria Brous, Publix media and community relations director. \”To date, there have been no reported cases of injury. Consumers who have purchased the product in question may return the product to their local store for a full refund. Publix customers with additional questions may call our Customer Care Department at 1-800-242-1227 or by visiting our website at www.publix.com .\”

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Publix

Publix Starts The Holidays Early With Limited Edition Ice Cream

\"PublixLakeland, Florida based grocer Publix has introduced six Publix Premium Private Brand limited-edition ice cream flavors for the holidays.

Pumpkin Pie: Pumpkin-pie-flavored ice cream with swirls of whipped cream and buttery piecrust pieces.

Deep Dish Apple Pie: Apple-flavored ice cream with apple chunks, sugar-rolled pie crust pieces, and a rich cinnamon and brown sugar sauce.

Santa\’s White Christmas: Barnie\’s Santa\’s White Christmas coffee-flavored ice cream sprinkled with choco-espresso flakes.

Egg Nog: Creamy, rich premium egg nog ice cream with a touch of nutmeg.

Peppermint Stick: Premium vanilla ice cream enhanced with peppermint candy.

Caramel Mountain Tracks: Toffee ice cream with ribbons of caramel, dotted with praline pecans and milk chocolate caramel turtles.

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Publix

Publix Smiles With Frozen Novelties

\"PublixFlorida based grocer Publix continues to build on its banner Private Brand – this new frozen novelties packaging designed by the Publix in house team is designed to grab customers’ attention and convey all the qualities of the treats inside: playfulness, portability, nostalgia, and fun. The color, simplicity and whimsical humor build on the brands longstanding voice and tone.

 

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Publix

Publix Redesigns Greenwise!

\"PublixOver the last year Lakeland Florida based privately held grocer Publix has very quietly rolled out a redesign of its natural and organic Private Brand Greenwise. The brand update modernizes the once retro brand walking away from the woodcut kitsch that has become the stock and trade of natural and organic package design (Whole Foods 365.) The fresh contemporary redesign creates a visual voice that is new, own able and reinforces the Publix retail brand – Nice Work!

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Publix

Publix – Private Brand Never Tasted So Sweet

\"\"Lakeland Florida based grocer Publix’s recently refreshed its Publix Private Brand candy packaging utilizing their often-copied packaging design system, which gives consistency to all of their products and reinforces the Publix brand.

According to a post on the Dieline \”Within the system, we customize packaging according to the product. For this line of candies, we developed an approach that uses playful, tightly integrated design and copy to highlight each of the confection varieties. Every lighthearted illustration incorporates a clear window that lets customers easily see the product. And every package entertainingly demonstrates the unique kind of sweet fun within.\”

Over the last few years more retailers than I can count have rushed to follow Publix down the path of “white packaging” with most producing awkward or sometimes ugly copies of the Publix system. Retailers should walk the aisles of Publix and study carefully they have built an engaging, authentic and powerful portfolio of Private Brands that truly differentiates. Howeer, the devil is in the details – they are certainly not perfect, it is easy enough to find a pack that could use some work, however they are consistently better than most, balance, proportion, kerning, leading, illustration, photography and a quirky sense of humor all come together to create great a great brand. Their system provides the flexibility to adapt to category needs while still creating a compelling identifiable brand.

Still I can’t help but wonder what they are working on, what was once new and unique is duplicated endlessly by Private Brand dopplegangers across the country.

What is next for Private Brand at Publix?

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