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Publix Starts The Holidays Early With Limited Edition Ice Cream

White Space Takes Over Private Brand. Walmart, Tesco & Publix

PB CAREERS: Private Label Specialist, Corporate Quality Assurance – Publix

Publix Introduces Premium Private Brand Products

Publix: Everything tastes better with a Smile.

FREE Publix Private Brand Products.

FREE Breakfast at Publix!

Private Brands Win Taste Tests.

Publix Puts Lunchables on Notice.

Consumer Reports: Private Brands On Top

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Christopher Durham to Keynote the International Bulk Wine & Spirits Show

Today I am excited to announce that I will be speaking at the International Bulk Wine & Spirits Show (IBWSS) July 23-24 2019. The...

Let’s connect at PLMA in Amsterdam

Amazon Private Label (Click Bait Headline Here)

Amazon: Voice, Algorithms & Alchemy

Amazon – When is a Label not a Private Brand?

My Private Brand is a news site. It is unaffiliated with any retailer or private brand.

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My Private Brand was launched by Christopher Durham in late 2008 the site is the most widely read daily publication on Private Brands in the world. My Private Brand is designed to foster innovation, encourage debate and write the next chapter of brand management – Private Brand Management.
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