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The Importance of Endcaps: Mike DeJulio – Price Chopper
Schenectady, N.Y.-based Price Chopper’s director of corporate brands Mike DeJulio says end cap displays can be an effective and useful tool to promote Private Brands. In a preview of remarks he’ll give as a
Read More »Mike DeJulio Named Director, Corporate Brands Price Chopper
Schenectady, N.Y based grocer Price Chopper Supermarkets announced the appointment of Mike DeJulio director of corporate brands. He will directly report to Angelo Cannistraci, group vice president, center store, pharmacy and senior merchandising coordinator.
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Free Private Brand Gelato From Price Chopper
New York based grocer Price Chopper is featuring its new premium Central Market Classics Private Brand Gelato in an online promotion. Consumers can register to win on the Price Chopper website and every day
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Price Chopper Private Brand Giveaway!
Retailers continue to explore the “wild west” free-for-all that has emerged out of web 2.0 and social media; Facebook, You Tube, Twitter and Four Square seem to be the buzz around conference tables in
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Decadent Private Brand Desserts from Price Chopper
Price Chopper Supermarkets has introduced a new line of Private Brand cakes. Central Market Classics Decadent Desserts features 15 varieties of unique cakes available in 5-inch and 8-inch sizes. Flavors include Tiramisu, Cannoli Dream,
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Introducing the $10 Private Brand Meal Deal.
This week Schenectady, New York based grocer Price Chopper is promoting its Private Brands using its “$10 Wednesday Meal Deal.” The promotion includes a General Tso’s Asian Dinner over rice or a Mandarin Orange
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Price Chopper Likes Facebook With $5 off Private Brands
Schenectady, New York based Price Chopper Supermarkets with 128 stores across New York, Vermont, Pennsylvania, New Hampshire, Massachusetts, and Connecticut has joined the social media fray with a Private Brand promotion on it Facebook
Read More »Price Chopper Engages Students With Private Brand
The Saratoga Springs, NY daily The Saratogian published this fascinating story about a local middle school taste testing national brands against Price Chopper Private Brands. I have seen many variations on this story but this response to a
Read More »PLMA Awards Excellence in Private Brand
The PLMA just published its Salute to Excellence Awards featuring winners from around the country in more than thirty categories. Products were evaluated on taste, performance, packaging, product appearance and value for money. Take
Read More »Would You Like to Be A Director of Private Brands?
2009 was the year of Private Brand and many predict that 2010 will make 2009 pale in comparison. Job postings are certainly a good indicator of this and last year saw everyone from 7-Eleven
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