Price Chopper

Mike DeJulio Named Director, Corporate Brands Price Chopper

\"\"Schenectady, N.Y based grocer Price Chopper Supermarkets announced the appointment of Mike DeJulio director of corporate brands. He will directly report to Angelo Cannistraci, group vice president, center store, pharmacy and senior merchandising coordinator.

DeJulio will be responsible for growing Private Brand sales for the 128-store family-owned Price Chopper chain. He will oversee new product design and development, create Private Brand business plans for sales and profit objectives, and manage the relationship with broker Daymon Worldwide.

Price Chopper

Free Private Brand Gelato From Price Chopper

\"\"New York based grocer Price Chopper is featuring its new premium Central Market Classics Private Brand Gelato in an online promotion. Consumers can register to win on the Price Chopper website and every day thru September 3rd 2 winners will be awarded free Gelato. Flavors include: limoncello, chocolate, mixed berry, pistachio, blood orange, coconut, panna cotta and coffee.


How Social is Publix on Facebook?

\"\"Social media and all it’s tentacles seems to have become ubiquitous so it is all the more interesting when it turns out Private Brand trend leader Publix is just now jumping into its first venture into social media or in this case a Facebook page. This article from the Tampa Tribune gives you a look at the basic effort from the Florida grocer.

Publix\’s new Facebook page gets 100 friends a minute

Not many people gain 100 new friends a minute. Publix did on the first day the grocery chain launched a Facebook page.

From the launch at 7 a.m. Friday to 11 a.m., 3,078 people friended the Publix Facebook page which – for now – is somewhat basic for the Facebook commerce world.

There aren\’t ways to purchase anything directly through the site, nor are there special deals for only the Facebook friends.

What the page has are lists of the signature Publix BOGO deals, recipes from the Publix Aprons cooking brand and places for the food-curious to learn about the Publix store brand products.

If people feel the need, they can vote in polls about their favorite sandwiches: Chicken Tender, Ultimate or Cuban.

The Facebook page is actually Publix\’s first venture into social media, and \”we are excited to have a new way to communicate with and engage our customers,\” said spokeswoman Shannon Patten.

Such corporate Facebook pages have become almost mandatory in the retail world as a way to promote a company and offer a secondary customer service connection for shoppers.

Sweetbay Supermarkets already has a Facebook fan page, as do Target, Walmart, Winn-Dixie and The Fresh Market. The Whole Foods store in Tampa has its own Facebook page just to promote news and events at that particular store.

On the most personal level, the pages offer a place for loyalists to profess their love.

For instance, Lyn Hoyt of North Carolina took to the Publix page to profess \”Yeah Publix!! Glad you are in my Facebook stream now. I\’m a fresh pizza dough ball fan BTW!\”

Jesse McMillan of Lakeland declared \”Me n my family loves ur cookies from the bakery there sooo soft n mmmm delics.\”

Some fans become so enamored, they create their own fan pages. For instance, the Publix Subs page now counts more than 176,000 fans. Its stated mission: To celebrate \”The best cold sub ever. The bread is amazing and if you don\’t like Boar\’s Head you are unAmerican√.\”

A few other grocery Facebook pages:

Publix Super Markets —

Publix Subs —

Sweetbay —

Whole Foods Tampa –

Winn-Dixie —

Target —

The Fresh Market —

Walmart –

Source: Tampa Tribune

Piggly Wiggly

Just A Little Sip of Pig

Here are a few more shots of PIG SWIG from Piggly Wiggly



Marsh Supermarkets

Marsh Promotes Private Brand in The Great American Cookout

\"\"Indianapolis based grocer Marsh Supermarkets has announced the launch of a summer Private brand promotion the Great American Cookout Sweepstakes. Shoppers may receive as many as three contest entry codes between May 26 and September 7 — one each for purchasing $15 or more of fresh beef, three or more qualifying Food Club products and three or more qualifying trade partner products — for a chance at the grand prize and other awards. Qualifying Food Club products change through the time period.

To enter, customers may visit and enter the entry code(s) along with the other required fields. Winners of the grand prize, first-place prize and second place prize will be selected in a random drawing held on or about September 15 and drawn from all eligible entries. Drawings for the monthly winners will be held on July 1, August 1 and September 15. Eligible Indiana and Ohio residents may also enter the contest without making a purchase by mailing in an entry on a 3 x 5-inch postcard.

Prizes include:

Grand Prize – One Winner of the “Cookout Showcase” approximate value: $15,000

Includes high-end patio furniture from Leland’s Patio (table, chairs, patio heater), one Weber Summit S-670 Gas Grill from Clark’s Appliance and a celebrity Grill Master to host a 50 person  party at the grand prize winner’s house. Sponsor reserves the right to substitute prizes of equal or greater value.

Potential winners for the Grand Prize will be selected in a random drawing held on or about 9/8/11 from among all eligible entries received.

First Place Prize – One Winner of the “All American Country Cookout” approximate value: $2,600

A one year supply of beef compliments of the Indiana Beef Council (paid as fifty-two $50 Marsh Gift Cards).

Potential winners for the First Place Prize will be selected in a random drawing held on or about 9/8/11 from among all eligible entries received.

Second Place Prize – “Ultimate Block Parties”
One winner per Marsh and O’Malia’s location!
approximate value: $660 each prize package

Each prize includes (1) Weber Grill, (1 bag) Kingsford Charcoal and one $500 Marsh Gift Card.

Potential winners for the Second Place Prize will be selected in a random drawing held on or about 9/8/11 from among all eligible entries received.

June Prize – One Winner of a Captain America Harley-Davidson “Forty Eight” Motorcycle courtesy of 7-U. approximate value: $11,000

June Prize – One winner of an Indianapolis Indians baseball game Suite Party for 20 persons courtesy of Frito-Lay.

The potential winner of the June Prize Package will be selected in a random drawing held on or about 7/1/11 from among all eligible entries received.

July Prize – Two winners of four tickets to a Theme Park courtesy of Coca-Cola.

July Prize – Two winners of two tickets to the Brickyard 400 along with Tony Stewart autographed NASCAR caps courtesy of Coca-Cola.

The potential winner of the July Contest Prize Package will be selected in a random drawing held on or about 8/1/11 from among all eligible entries received.

August Prize – One winner of a Marsh Symphony on the Prairie Front Row Table for Ten along with a Marsh Deli catered cookout.

August Prize – One winner of a one-year’s supply of Coke and a $250 Marsh Gift Card courtesy of Coca-Cola.
The potential winner of the August Contest Prize Package will be selected in a random drawing held on or about 9/1/11 from among all eligible entries received.